Toyota Motor Corporation’s “New Project,” which is scheduled to be announced on October 13, 2025, is creating a buzz in the automotive industry. A sign giving hints about this project has been posted in the newly named “GRGT Corner” at Fuji Speedway, and will be on display during the Super Formula race (October 10-12).
What is Toyota’s new project? Mysterious teaser sign appears at Fuji Speedway
#New project launch https://t.co/zpmIwYPYFu https://t.co/9u4qu7Zivl pic.twitter.com/UfrB8XVUAb
— Toyota Motor Corporation (@TOYOTA_PR) October 9, 2025
The sign shows some of the new models wearing the GR badge, alongside Toyota’s legendary model ” 2000GT ” and Lexus’ flagship ” LFA .” The fact that what was previously called the “GR Supra Corner” has been renamed the “GR GT Corner” is also thought to be closely related to this project.
#New project launch https://t.co/zpmIwYPYFu https://t.co/9u4qu7Zivl pic.twitter.com/UfrB8XVUAb
— Toyota Motor Corporation (@TOYOTA_PR) October 9, 2025
Scheduled to be announced on October 13, 2025 | Full details revealed during Toyota Times live broadcast
Details of Toyota’s new project will be announced in a live broadcast on Toyota Times , the company’s owned media, from 1:00 PM on October 13th. The broadcast will feature appearances by Toyota’s Simon Humphreys, newscaster Yuta Tomikawa, and the much-anticipated Chairman Akio Toyoda.
Chairman Akio Toyoda’s tweet becomes a hot topic
The project features the brand logos of Century, Lexus, Toyota, GR, and Daihatsu lined up together, and has attracted further attention since the order of the logos was changed in response to a tweet on social media by Chairman Toyoda Akio.
The true identity of the new GR model | Is it a production version of the Toyota GT Concept?
The new car, unveiled on a billboard at Fuji Speedway, has the following features:
GR GT3 Concept
- Front grille : GR badge attached
- Front under : Large air intake
- Headlights : L-shaped LED daytime running lights and monocular LED headlights
- Body : Low profile like a sports car
Based on these features, it is speculated that this is likely a production version of the Toyota GT Concept and Toyota GT Racing Concept , which were unveiled for the first time in the UK in July 2025 .
GR GT3 Concept
GR GT3 Concept
The culmination of the GR GT3 project
The GT machine project that began with the “GR GT3 Concept” unveiled at Tokyo Auto Salon 2022 may finally come to fruition as a production vehicle. It has been spotted frequently in spy shots in Europe, and public road testing is underway, showing how serious the company is about bringing it to market.
Predicted models from each brand | From Century to Daihatsu
GR brand
- New GR GT Series : Production version of the Toyota GT Concept
- GR Racing Model : A road car based on a GT3 machine
Toyota brand
- New Celica : Possibility of a full model change
- New 86 : Next-generation sports car
Lexus brand
- LFR Concept : A potential successor to the LFA
- High-performance F model : the new flagship
Daihatsu brand
- Mira e:S GR SPORT : The commercial version that became a hot topic at Tokyo Auto Salon 2025
- Copen successor model : The successor to the Copen, production of which is scheduled to end in August 2026
Century Brand
- Century GRMN : The pinnacle of specialty models
- Century SUV GR : A model that surpasses Chairman Akio Toyoda’s specifications
Relevance to Japan Mobility Show 2025
Many of the models announced in this new project are likely to be exhibited as actual vehicles at the Japan Mobility Show 2025 , which will be held from October 29, 2025. In particular, the Toyota GT Concept and the new Celica are expected to attract a lot of attention as the show’s highlight vehicles.
Fuji Speedway and Toyota’s historic relationship
Fuji Speedway is an important technology development and testing site for Toyota, and this corner name change (GR Supra Corner → GR GT Corner) is symbolic of the birth of the new GR model. The circuit has also been used as a test track for many Toyota, Lexus and GR models in the past, making it the perfect location for the new project.
Summary | Key Points of Toyota’s New Project 2025
Toyota’s new project is expected to be an important announcement that shows the company’s future strategy, going beyond simply unveiling a new car. The key points to look out for are as follows:
- New developments for the GR brand : a new generation of sports cars led by the Toyota GT Concept
- Lexus Flagship : Possibility of LFR as successor to LFA
- Daihatsu GR SPORT : Sports development in a minicar
- Century GRMN : A new frontier for the top brand
- Japan Mobility Show 2025 : Check out the details with actual vehicle displays
There’s only a short time left until the announcement on October 13th. Be sure to keep an eye out so you don’t miss this historic moment when the full details of this large-scale sports car project involving the entire Toyota Group will be revealed.
Fuji Speedway
