The new RAV4 , unveiled by Toyota at the 2025 Japan Mobility Show , is the first full model change in about six years since the previous generation. The sixth-generation RAV4 has been reborn as an attractive SUV with three grades to meet a variety of needs. In this article, we take a closer look at the actual exhibit vehicle, highlighting the evolution of the interior and exterior, and thoroughly explain the advantages of the new RAV4.
Three grades of the new RAV4
The new RAV4 is available in three grades, each with its own unique character.
Adventure – Outdoor-oriented
toyota rav4 adventure
This grade is aimed at off-roaders. It features a tough design and specifications that emphasize practicality, making it the perfect choice for those who enjoy outdoor activities.
Core – A balanced bestseller
toyota rav4 core
This is a basic grade that offers a high-quality finish. Its appeal lies in the flexibility of being able to choose between a hybrid and a plug-in hybrid (PHV), and it is expected to be popular with a wide range of users.
GR Sport – On-road sports specification
Toyota RAV4 GR Sport
This is a sporty model exclusively for plug-in hybrids. With its special suspension and design elements, this grade pursues on-road driving performance and styling.
Evolution of exterior design
Adoption of the new generation Toyota design language
toyota rav4 core
The new RAV4 adopts Toyota’s new generation design language, achieving a unified and sophisticated front mask. It is notable for its natural design changes, which are a natural evolution from the previous model, without any sense of incongruity.
Exterior features by grade
Adventure
toyota rav4 adventure
The new “Urban Rock” metallic color is used, creating a tough impression with its sophisticated coloring. It features a rugged front bumper design with a square base and a special daytime running light pattern. It is equipped with 18-inch wheels (235/60R18) and LED fog lamps as standard. A silver garnish is placed at the bottom, emphasizing the strength of an off-roader.
Core
toyota rav4 core
A new color, “Avant-garde Bronze Metallic,” has been added, creating a more luxurious atmosphere. It features a sophisticated honeycomb grille design similar to that used on the Crown, a chrome-plated emblem, and an advanced bumper shape. It is equipped with 20-inch machined luminous wheels (235/50R20), which are exclusive to the Core and achieve a weight reduction of 2.2 kg per wheel. Gloss black roof rails and black mirrors add a stylish touch.
GR Sport
Toyota RAV4 GR Sport
The GR Sport, which has the most aggressive look, features a blacked-out Toyota emblem and a functional matrix grille with a G motif. The gloss black fender moldings and bumper garnish add a touch of quality and emphasize the car’s racing look. The 20-inch Dunlop Sport Maxx (235/50R20) wheels are paired with red calipers featuring the GR logo, accentuating the car’s sportiness. The large rear wing, with its distinctive design designed to generate downforce at high speeds, is also distinctive. The piano black roof and two-tone color combination create an even sportier atmosphere.
Evolution of lighting systems
The new RAV4 features two-level (upper and lower) LED headlights and daytime running lights, with different lighting patterns for each grade. The Adventure model features a unique daytime running light pattern in which only the lower lights are lit, creating a distinctive look.
Improved interior quality and functionality
toyota rav4 adventure
Expanded use of soft pad material
toyota rav4 adventure
The most eye-catching improvement in the interior of the new RAV4 is the significantly expanded use of soft padding. High-quality soft padding has been placed in areas that are visible and touched, such as the dashboard, door trim, and around the center console, achieving a significant improvement in quality compared to the previous model. Gray metallic decorative parts are placed in multiple locations, creating a sense of both modernity and quality.
Large navigation system with innovative new OS
New OS “Ariane”
The new RAV4 is the first Toyota vehicle to feature a large center display powered by the new Ariane operating system. The screen size has been significantly increased, improving visibility and operability. Physical switches are located for frequently used functions such as navigation, audio, and air conditioning, allowing for intuitive operation even while driving.
New generation shift selector
A new generation toggle-type shift selector has been introduced, revamping the operating feel. It features a simple operation system of pressing the P button and tilting it up for R, and is also characterized by its compact size. This compact design improves the space efficiency around the center console.
[Rear seats/luggage space] Practicality has also been greatly improved
Rear seat comfort: spacious and well-equipped
space
- With the driver’s seat in the standard position, there is enough knee space for two fists or more in the rear seats.
- The body size is almost the same as the current model, and the livability is maintained.
- The protrusion of the center tunnel is kept low.
- Good mobility at your feet
Equipment
- Seatback pockets (both driver’s and passenger’s sides)
- 2 x USB Type-C ports (rear seats)
- Air conditioner vent
- Rear seat heater (Core)
- LED room lamp
Seat adjustment
- Reclining possible (1 position)
Luggage space: Large capacity and easy to use
Capacity and usability
- Electric tailgate standard equipment
- Enough capacity even when viewed at a wide angle
- Secure large luggage space
- Luggage cover included (previously sold separately, but now may be standard equipment)
- LED luggage lamp
Luggage under
- Placement of inverters and other machinery (PHV model)
- Still plenty of storage space
- Side pocket (one side only)
- The Core grade has a spare tire under the luggage compartment.
Seat arrangement
- Folding the rear seats creates a nearly flat luggage space
- The gap is kept to a minimum
- Fairly flat loading space
- Spacious and flat enough for sleeping in the car
Like the previous model, the new RAV4 features a flat luggage space that is perfect for sleeping in the car. High practicality is one of the RAV4’s greatest attractions.
Interior features by grade
Adventure
It is equipped with a 15W wireless charging pad and uses a water-repellent sheet, making it suitable for outdoor use.
Core
It is equipped with a 45W USB wireless charging pad, which supports fast charging. The rear seats are equipped with seat heaters, improving rear seat comfort. The extensive gunmetal trim eliminates dissatisfaction with the plastic texture and creates a high-quality interior space.
GR Sport
The sports seats have been newly designed, with significantly stronger side support. The synthetic leather and suede combination seats feature red stitching and red piping, creating a sporty atmosphere. The seats and steering wheel feature GR embroidery, dimple processing, and the exclusive GR logo. The adoption of an organ-style accelerator pedal emphasizes the racing feel, and the paddle shifters provide sporty operability.
Practical storage and functionality
The innovative design features a reversible center tray that can be used as either a top or a soft padded surface. Convenience is enhanced by a full range of features, including vertically aligned cup holders, two USB-C 45W charging ports, an HDMI port, and an accessory socket.
Advanced operating system
The graphics on the steering switch have been revamped, suggesting the evolution of driver assistance functions. The inclusion of an EV/Hybrid selector switch and a Trail/Snow mode selector switch allows for a wide range of driving situations. An enlarged head-up display and Driver Monitoring function have been added, improving safety and convenience.
Powertrain Evolution
Powertrain configuration by grade
The new RAV4 features a powertrain configuration optimized for each grade.
Adventure : Available only with a 2.5L hybrid system, this model is designed to be balanced for off-road driving.
Core : Available in both a 2.5L hybrid and a new-generation 2.5L plug-in hybrid (PHV). The PHV is positioned as the premium version, offering flexible options to suit the customer’s needs.
GR Sport : Exclusively for the new-generation 2.5L plug-in hybrid (PHV), it combines performance with environmental friendliness.
Fast charging compatible
Plug-in hybrid models are equipped with a fast-charging compatible charging port, and a standard push-open charging port is located on the left side. Toyota’s recent PHV systems have improved charging performance, making them much more practical.
Various driving modes
It is possible to switch between EV Auto, Hybrid Mode, Trail Mode, and Snow Mode, making it suitable for a variety of driving situations. The PHV version has enhanced regenerative braking, achieving efficient energy recovery.
Safety equipment and driving assistance features
The new RAV4 is equipped with advanced safety and driver assistance features, including a Panoramic View Monitor, Advanced Park (parking assist), Adaptive High Beams, and Advanced Drive (highway driving assist). A driver monitoring function has also been added, further improving safety.
Luggage space and practicality
It has a large luggage space, and the Core grade has a spare tire installed under the luggage. The Advanced Park and Panoramic View Monitor provide a sense of security in everyday use.
Chassis and driving performance
GR Sport exclusive tuning
The GR Sport is equipped with special coil springs and reinforced braces to pursue sporty driving performance on the road. The combination of a special bumper design, red calipers, and 20-inch sports tires gives it a highly appealing sports SUV look.
Efforts to reduce weight
The 20-inch wheels exclusive to the Core are 2.2 kg lighter per wheel, contributing to improved fuel economy and driving performance.
[Summary of the advantages of the new RAV4] Both legitimate evolution and versatility
The biggest appeal of the new RAV4’s full model change is its balance of “legitimate evolution” and “diversity.” The following are some of its outstanding features:
1. Significant improvement in texture: A high-quality feel that exceeds its price range
- The expanded use of soft padding and metallic decoration significantly improves the quality of the material compared to the previous model.
- Achieving a high-quality interior space that exceeds its price range
- High-quality materials are used in areas that are visible and touched, such as the door trim, dashboard, and center console.
- By applying gunmetal decoration over a wide area, dissatisfaction with the resin texture is eliminated.
2. Innovative operation system: intuitive and easy to use
- A large display with the new OS “Arene” and a well-balanced layout of physical switches
- Intuitive and easy-to-use operating environment
- New generation toggle-type shift selector
- Innovative features like a reversible center tray
3. The joy of choice: 3 grades x 2 powertrains
- Three grades: Adventure, Core, and GR Sport
- Hybrid/PHV combination
- Users can choose the best fit for their lifestyle
- Each has a distinct personality
4. The overwhelming appeal of the GR Sport: the pinnacle of on-road sports SUVs
- Many people commented that “GR Sports is the coolest in terms of appearance alone.”
- The combination of exclusive design and sporty equipment creates a high level of appeal.
- The high level of perfection as an on-road sports SUV stands out
- Fully equipped with special suspension, red calipers, large rear wing, etc.
5. Improved practicality: Increased satisfaction in everyday use
- Large-capacity luggage compartment, spare tire installed (Core)
- Versatile charging ports (45W USB Type-C, wireless charging)
- Advanced driving assistance functions (Advanced Drive, Advanced Park)
- Greatly improved practicality for everyday use
6. Balancing environmental friendliness and driving performance: The power of the new generation of PHVs
- Adoption of a new generation PHV system
- High-level balance between environmental friendliness and driving performance
- Fast charging support improves practicality
- Enhanced regenerative braking for efficient driving
7. A natural evolution: Inheriting the RAV4 identity
- Despite being a full model change, the RAV4 remains distinctive
- Achieving seamless design evolution
- A finish that is easy to accept for both existing and new users
- Naturally incorporates Toyota’s new generation design language
8. Introduction of advanced technology: Toyota’s first vehicle equipped with a new operating system
- Toyota’s first vehicle to feature new operating system “Arene”
- Advanced Drive (hands-off driving on highways) compatible
- Improved visibility with a large display
- Driver monitoring function
9. Attention to detail: improved usability
- Reversible center tray
- Supports 45W USB charging
- LED lights standardized (interior lights, luggage lights, etc. all LED)
- Sunglasses holder (a feature that has become less common recently)
10. Distinct individuality for each grade: Fun to choose
- Adventure: Rugged outdoors
- Core: A balanced urban style
- GR Sport: Pursuing sporty driving
Each one has a different character, allowing users to choose one that suits their preferences and lifestyle.
[Which grade should you choose?] Recommended grades for different lifestyles
Who is the GR Sport recommended for?
- Emphasis on sporty driving
- Wanting to achieve both environmental friendliness and power performance with a plug-in hybrid
- Looking for exclusive equipment and a special exterior feel
- An environment with fast charging facilities (home or workplace)
- I agree with the assessment that “GR Sports is the coolest in terms of appearance alone.”
- On-road performance is the top priority
- The red calipers, large rear wing, and special seats are attractive features.
Who is Adventure recommended for?
- Outdoor activities and camping are my hobbies
- I like the rugged design that is typical of an SUV.
- Emphasis on practical equipment such as water-repellent seats
- Off-road driving is also in the cards
- I want to ensure off-road performance with 18-inch wheels.
- “Urban Rock” – I’m attracted to the sophisticated metallic colors
Who is Core recommended for?
- Seeking a balanced loadout
- I want seat ventilation (for comfort in summer)
- I like urban styling
- Emphasis on comfortable equipment
- I want to choose between hybrid and PHV (flexibility)
- I like the luxurious feel of “Avant-garde Bronze Metallic”
- The weight savings of 20-inch wheels are worthwhile
- I want heated rear seats
Highlights: The Core grade seat ventilation is a major advantage, especially in hot weather or on long drives. Many people said that this equipment alone was worth choosing the Core.
Release date and future prospects
The new RAV4 is scheduled to go on sale in Japan in fiscal 2025 (around December 2025). It received a great response at the Japan Mobility Show 2025, with many people expressing their anticipation for its release.
Summary: The new RAV4 could become the standard for next-generation SUVs
The new Toyota RAV4 has undergone its first full model change in about six years, with the following major improvements:
Design
- Adoption of the new generation Toyota design language
- Distinct individuality by grade (Adventure, Core, GR Sport)
- Two-level LED lights and grade-specific lighting patterns
- A natural evolution
Interior and equipment
- Improved texture with significantly expanded soft pad material
- Toyota’s first vehicle equipped with the new OS “Arene”
- A perfect balance between a large display and physical switches
- Innovative reversible center tray
- Seat ventilation (Core)
- Supports 45W USB charging
Powertrain
- New generation 2.5L PHV system (GR Sport, Core PHV)
- 2.5L Hybrid (Adventure, Core HV)
- Fast charging support for improved practicality
- Regenerative braking strengthened
Driving performance
- GR Sport dedicated suspension and braces
- Lightweight Core wheels (2.2kg each)
- Various driving modes (EV, HV, Trail, Snow)
Practicality
- Large luggage space
- Flat seat arrangement for sleeping in the car
- Full rear seat equipment (USB charging, seat heaters)
- Spare tire installed (Core)
Advanced safety equipment
- Advanced Drive (Hands-off on Highways)
- Advanced Park
- Panoramic View Monitor
- Driver monitoring function
With many excited comments such as “I can’t wait to get behind the wheel” and “I’m really curious about how it drives,” the new RAV4 has the potential to become the standard for next-generation SUVs thanks to its improved interior and exterior design and wide range of options available.
Three points in particular are worth noting:
- Clear individuality for each grade : Adventure, Core, and GR Sport each have their own distinct character, providing the fun of choosing
- Significantly improved texture : Expanded use of soft padding and metallic accents create a high-quality interior space that exceeds its price range
- The overwhelming appeal of the GR Sport : “In terms of looks alone, the GR Sport is the coolest,” as evidenced by the evaluation that the exclusive equipment and sporty design achieve a high level of perfection.
The RAV4 boasts overwhelming popularity in the mid-size SUV market. The new model is sure to have the product power to further solidify its position. We can’t wait for the official announcement and test drive report at the end of 2025.
