It has been revealed that the GR GT, a new generation super sports car that Toyota Motor Corporation has been developing, will have its world premiere in December 2025 and be officially unveiled at the Tokyo Auto Salon 2026, which will be held from January 9th to 11th, 2026 .
Since its first unveiling as the concept model “GR GT3 Concept” at the 2022 Tokyo Auto Salon, attention has been focused on its commercialization, and now it is finally becoming a reality.
According to the official Tokyo Auto Salon website , the GR brand’s new flagship model will be unveiled at the world’s largest custom car event, now in its 44th year.
What is GR GT? The next-generation GT project launched in 2022
Evolution from the GT3 concept
GR GT3 Concept
The Toyota GR GT is a production model developed based on the racing car that was first unveiled as the “GR GT3 Concept” at the Tokyo Auto Salon in 2022. The project was initially conceived with the aim of competing in GT3 category races, but development of the car as a production vehicle has since progressed in parallel.
Teaser released at Fuji Speedway
In October 2024, the words “GR GT” appeared on a sign installed at the final corner of Fuji Speedway, causing a stir among car enthusiasts. The sign features the silhouette of the new GR GT alongside the legendary Toyota 2000GT and Lexus LFA , indicating its position as Toyota’s next-generation flagship sports car.
The road to commercialization
According to an announcement by Chairman Akio Toyoda in October 2025, the GR GT is not just a concept car, but is being developed with full-scale commercialization in mind . It is also scheduled to compete in the WEC (World Endurance Championship) in 2026, making it a groundbreaking project that will directly feed racing technology back into production cars.
Upcoming schedule and highlights
Until the end of 2025
- December 2025 : World premiere planned
- Detailed specifications released
- Announcement of price and sales method
2026
- January 9th-11th : Official announcement at Tokyo Auto Salon 2026
- Announcement of sales start date
- Test drive event and media presentation
Expected specifications that bring together the latest technology
Powertrain
V8 4L twin turbo + hybrid system
- Engine output: 660ps/89.7kgm
- System output: 900ps
- Transmission: 8-speed automatic
- Drive system: FR
Body design
Body size (estimated)
- Total length x width x height: 4700 x 1900 x 1350mm
- Wheelbase: 2650mm
- 2-seater layout
- Lightweight, highly rigid body made possible by an optimal combination of carbon and aluminum
Commitment to driving performance
The GR GT adopts a traditional sports car form with a long nose and short deck . Its aggressive side skirts and large diffuser create an aerodynamic design that generates powerful downforce.
Pricing and Limited Production Plan
- Price: 30 million yen (estimated)
The GR GT will initially be sold in limited quantities , with additional models planned for subsequent production runs. This price range reflects the rarity of the car, which will be achieved through the use of racing car technology and limited production.
Teaser launch at Fuji Speedway
In October 2025, the sign at Fuji Speedway was suddenly changed to show the silhouettes of the 2000GT, LFA, and a mysterious new car. This new car is speculated to be the GR GT, and there have been numerous reports of test vehicles being spotted in camouflage patterns.
What is Toyota’s new project? Mysterious teaser sign appears at Fuji Speedway
#New project launch https://t.co/zpmIwYPYFu https://t.co/9u4qu7Zivl pic.twitter.com/UfrB8XVUAb
— Toyota Motor Corporation (@TOYOTA_PR) October 9, 2025
The sign shows some of the new models wearing the GR badge, alongside Toyota’s legendary model ” 2000GT ” and Lexus’ flagship ” LFA .” The fact that what was previously called the “GR Supra Corner” has been renamed the “GR GT Corner” is also thought to be closely related to this project.
#New project launch https://t.co/zpmIwYPYFu https://t.co/9u4qu7Zivl pic.twitter.com/UfrB8XVUAb
— Toyota Motor Corporation (@TOYOTA_PR) October 9, 2025
Announced on October 13, 2025 | Full details of the GR GT revealed during Toyota Times live broadcast
Details of Toyota’s new project were announced in a live broadcast on the company’s owned media, ” Toyo Times ,” from 1:00 PM on October 13th. The broadcast featured appearances by Toyota’s Simon Humphries, newscaster Yuta Tomikawa, and the much-anticipated Chairman Akio Toyoda. It is thought that a major announcement may be made at the Auto Salon to be held in January next year .
Regarding this matter, Chairman Toyoda Akio said , ” Will we have a world premiere at the end of the year? Please wait until then ,” adding that if there is no announcement then, “please assume that something has happened.”
Chairman Akio Toyoda’s tweet becomes a hot topic
The project features the brand logos of Century, Lexus, Toyota, GR, and Daihatsu lined up together, and has attracted further attention since the order of the logos was changed in response to a tweet on social media by Chairman Toyoda Akio.
The true identity of the new GR model | The commercial version of the Toyota GT Concept
The new car, unveiled on a billboard at Fuji Speedway, has the following features:
GR GT3 Concept
- Front grille : GR badge attached
- Front under : Large air intake
- Headlights : L-shaped LED daytime running lights and monocular LED headlights
- Body : Low profile like a sports car
Based on these features, it is speculated that this is likely a production version of the Toyota GT Concept and Toyota GT Racing Concept, which were unveiled for the first time in the UK in July 2025 .
GR GT3 Concept
GR GT3 Concept
Positioning in Toyota’s new brand strategy
Five brand system
Toyota will fully deploy a five-brand system consisting of Century, Lexus, Toyota, GR, and Daihatsu from 2025. Among these, the GR brand will play an important role in ” participating in motorsports and pursuing the ultimate in driving performance .”
Differentiation from Lexus
The introduction of the GR GT allows Lexus to take on more innovative challenges with greater freedom, clearly positioning the GR as a brand that pursues pure sports performance.
Comparison with competing models
Japan’s super sports market
- Nissan GT-R NISMO : Approximately 20 million yen
- Honda NSX Type S : Approximately ¥27 million
- Toyota GR GT : Approximately 30 million yen (estimated)
The GR GT is the most expensive, but in return it boasts the latest hybrid technology and an impressive 900 horsepower.
Highlights of Tokyo Auto Salon 2026
Venue and Dates
Event Overview
- Venue: Makuhari Messe
- Dates: January 9th (Fri) – 11th (Sun), 2026
- Opening hours: 9:00-19:00 (Friday)
Upcoming exhibitions
In addition to the official launch of the GR GT, the following will also be on display:
- New Corolla Concept
- Century Coupe
- Lexus LS 6-wheel concept
- Daihatsu’s new minicar concept
Summary: The dawn of a new era for Japanese super sports cars
The official unveiling of the Toyota GR GT at the Tokyo Auto Salon on January 9, 2026, will be a historic moment for the Japanese automotive industry. With its 900 PS hybrid system, which incorporates a generous amount of racing technology, its limited edition status, and its price tag of 35 million yen, it promises an exclusive experience reserved for true super sports car enthusiasts.
The 2026 Tokyo Auto Salon will be more than just an automobile exhibition; it will become an important stage to showcase Japan’s motorsports culture and technological capabilities to the world. With the introduction of the GR GT, Toyota is expected to establish a new benchmark in the global super sports car market.
The latest information will be updated regularly on the Tokyo Auto Salon official website and various automotive media, so please stay tuned for further updates.
