On November 20, 2025, Toyota Motor Corporation released the special edition Crown Estate models, the Estate RS “THE 70th” and the Estate Z “THE 70th”. These are the fourth in a series of special edition vehicles commemorating the 70th anniversary of the birth of the first Crown in 1955. Following the crossover, sports car, and sedan, the estate model now comes with a 70th anniversary edition for all four models in the new-generation Crown series.
The fourth model in the series commemorating the 70th anniversary of the Crown’s birth has finally arrived
Pricing for Crown Estate “THE 70th”
Special Edition Estate Z “THE 70th”
Pricing for the special edition vehicles is as follows:
- Estate Z “THE 70th” (Hybrid): 6.42 million yen
- Estate RS “THE 70th” (plug-in hybrid): 8.2 million yen
Compared to the base grade, the price has increased by approximately 70,000 yen for the hybrid vehicle and approximately 100,000 yen for the plug-in hybrid vehicle, which can be said to be a good deal considering the extensive special equipment included.
Special Edition Estate RS “THE 70th”
Exclusive exterior that expresses “Japan’s world-class Crown”
Bi-tone colors that blend in with the Japanese landscape
Special Edition Estate RS “THE 70th” / Estate Z “THE 70th”
The biggest feature of “THE 70th” is the bi-tone body color, which is exclusive to the special edition vehicle. The following two colors are available, developed based on the concept of “harmony with the Japanese landscape.”
- Precious metal x precious white pearl
- Precious metal x black
These two-tone colors express the high-quality presence that only the Crown can offer, fusing traditional Japanese beauty with sophisticated modern design.
Matte black 21-inch aluminum wheels
Matte black 21-inch aluminum wheels
The car is fitted with special matte black painted 21-inch aluminum wheels (235/45R21 tires & 21 x 8.5J aluminum wheels). The design combines luxury and sportiness, further accentuating the wide and low style of the estate.
Exclusive “THE 70th” logo side decal
Exclusive “THE 70th” logo side decal
A special side decal featuring the “THE 70th” logo is available as a manufacturer option only for the special edition vehicle. This is a special item that highlights the fact that this is a 70th anniversary model.
A special interior that adds color to your special vehicle
Black Lustre special interior color
The interior is finished in the special edition vehicle’s exclusive “Black Lustre” color. The sophisticated black interior creates a sophisticated and calm atmosphere.
Exclusive items with “THE 70th” logo
The special edition vehicle features the “THE 70th” logo on the following exclusive items:
Exclusive laser decoration (with THE 70th logo/instrument panel)
- Premium Shift Knob – Enjoy a special feeling every time you operate it
- Instrument panel (special laser decoration) – Intricate laser decoration creates a luxurious feel
- Crown dedicated keys (2 pieces) – A special design that enhances the joy of ownership
- Projection courtesy illumination (left and right front doors) – When you open the door, the “THE 70th” logo lights up at your feet.
- Manual Case – Specially designed with attention to detail
Manual case (with THE 70th logo)
Crown dedicated keys (2 keys with THE 70th logo)
Projection Courtesy Illumination
Sporty equipment exclusive to RS “THE 70th”
3-spoke steering wheel
The Estate RS “THE 70th” also comes equipped with the following exclusive sporty features:
Sports seats
- Dimpled leather-wrapped three-spoke steering wheel
- Sports seats (genuine sports leather with red stitching)
- Aluminum pedals (accelerator and brake)
Aluminum pedals (accelerator and brake)
These features create a sporty driving environment that allows you to enjoy the powerful driving performance of the plug-in hybrid even more.
Crown Estate’s basic specifications and appeal
Diverse powertrain options
The Crown Estate is available with two powertrains to suit your needs:
[2.5L Hybrid]
- Engine output: 190ps/24.1kgm
- Front motor output: 182ps/27.5kgm (approximately 50% increase from Crossover/Sport)
- Rear motor output: 54ps/12.3kgm
- WLTC mode fuel economy: 20.3km/L
- Transmission: CVT
[2.5L plug-in hybrid]
- Engine output: 177ps/22.3kgm
- Front motor output: 182ps/27.5kgm
- Rear motor output: 54ps/12.3kgm
- EV range: 89km
- WLTC mode fuel economy: 20.1km/L (hybrid mode)
All grades are equipped with the “E-Four” 4WD system, which varies the front and rear drive force between 100:0 and 20:80, providing high driving performance in all road conditions.
Spacious interior space typical of a wagon
The Crown Estate’s body size is 4,930mm long, 1,880mm wide and 1,625mm high. The adoption of the FF-based TNGA platform has resulted in a spacious interior.
The luggage space is 570L under normal conditions, and a massive 1,470L when the rear seats are folded down. Furthermore, the “luggage room expansion board,” a first for Toyota, creates a completely flat space measuring 2m in length when the rear seats are folded down.
Dedicated accessories such as a retractable “deck chair” and “deck table” are also available, greatly expanding the range of uses for the vehicle for outdoor activities and leisure activities.
Advanced driving assistance and safety features
The latest Toyota Safety Sense is standard on all vehicles, and includes the following advanced features:
- Proactive Driving Assist function – Early detection of hazards such as pedestrians crossing the road and provides assistance with steering and braking in advance
- Toyota Teammate “Advanced Drive (Traffic Jam Support)” – Hands-off driving possible in traffic jams between 0 and 40 km/h if certain conditions are met
- Advanced Park (with remote function) – Parking can be done remotely from a smartphone
Dynamic rear steering for improved maneuverability
The adoption of the Dynamic Rear Steering rear-wheel steering system gives the car excellent maneuverability despite its large body and stability at high speeds, providing comfortable driving in all situations, from driving in urban areas to high-speed cruising.
Latest infotainment system
- 12.3-inch Display Audio – Large screen for easy viewing and operation
- 12.3-inch digital meter – displays a variety of information with high visibility
- Head-up display – Information display with minimal eye movement
- Voice recognition function – various operations can be performed without taking your hands off the steering wheel
- Toyota Premium Sound System – High-quality sound with 10 speakers and an 8-channel amplifier
Upgrades available even after purchase: “UPGRADE SELECTIONS by KINTO FACTORY”
Starting in early December 2025, a service called “UPGRADE SELECTIONS by KINTO FACTORY” will be launched, allowing customers to upgrade their Crown Estate after purchase.
Upgrade items offered:
- Projection courtesy illumination with “THE 70th” logo
- Premium shift knob with “THE 70th” logo
- “THE 70th” logo side decal
- Colored seat belts (for Crossover/Sports/Estate)
Premium shift knob (with 70th logo)
This service will allow owners of standard grade vehicles to upgrade to the 70th anniversary model later on, or enjoy customizing their vehicle to their liking.
Crown Estate full grade lineup and prices
The Crown Estate is currently available in the following trim levels:
[Standard grade]
- Hybrid “Z” : 6.35 million yen
- Plug-in Hybrid “RS” : 8.1 million yen
[Special edition vehicle]
- “Z “THE 70th”” (Hybrid): 6.42 million yen [NEW]
- “RS “THE 70th”” (plug-in hybrid): 8.2 million yen [NEW]
- “RS “THE LIMITED-MATTE METAL”” (plug-in hybrid): 8.9 million yen
Crown’s 70-year history and the new generation series
It has been 70 years since the first Crown was released in 1955. As the catchphrase “Someday, a Crown” suggests, the car has been loved by many as a symbol of Japanese luxury cars.
The new-generation Crown series breaks away from the traditional sedan model and offers four body types to meet diverse customer needs:
- Crown Crossover – A hybrid model of sedan and SUV
- Crown Sport – Compact SUV style
- Crown Sedan – A traditional sedan that carries on tradition
- Crown Estate – Combining the practicality of a wagon with the allure of a crossover
All four models have been given a special 70th anniversary edition, “THE 70th,” completing the series.
Summary: A special car to celebrate the 70th anniversary
The Toyota Crown Estate “THE 70th” is a special edition vehicle celebrating the Crown’s 70-year history, and is equipped with special features throughout, including an exclusive bi-tone color, matte black 21-inch aluminum wheels, and exclusive items with the “THE 70th” logo.
The fact that you can get all this special equipment for just 70,000 to 100,000 yen more than the base grade is a big attraction. What’s more, the Crown Estate’s high basic performance, such as spacious interior, excellent driving performance, and the latest safety equipment, remains intact.
The new generation Crown Estate combines the practicality of a wagon with the quality of a premium car. This special edition “THE 70th” is a truly commemorative vehicle that allows you to enjoy the latest technology and comfort while also feeling the history of the Crown.
