On January 11, 2024, the Japan Automobile Dealers Association (JADA) and the All Japan Light Motor Vehicle Association (ZENK) announced their preliminary figures for passenger car sales by model and light four-wheel vehicle sales by common name for fiscal year 2023. This time, we’ve compiled a top 20 annual sales ranking for SUV models from the figures released.
The SUV market saw further growth in 2023, with many popular models emerging. While manufacturers compete on fuel economy, safety features, and design diversification, we look back at which SUVs have captured consumer support. In this article, we introduce a ranking of SUVs based on annual sales in 2023, exploring their features and appeal.
[2023] SUV annual sales ranking
Among SUVs, the Toyota Harrier took the overwhelming lead with 75,211 units sold, followed by the Toyota Raize with 64,995 units and the Honda Vezel with 59,187 units.
| Ranking | Manufacturer | Car name | Sales volume |
|---|---|---|---|
| 1st place | Toyota | Harrier | 75,211 units |
| 2nd place | Toyota | Rise | 64,995 units |
| 3rd place | Honda | Vezel | 59,187 units |
| 4th place | Toyota | Land Cruiser | 55,263 units |
| 5th place | Toyota | RAV4 | 41,018 units |
| 6th place | Toyota | Corolla Cross | Approximately 38,717 units |
| 7th place | Nissan | X-Trail | 27,129 units |
| 8th place | Suzuki | Jimny | 26,388 units |
| 9th place | Mazda | CX-5 | 25,714 units |
| 10th place | Mazda | CX-60 | 23,941 units |
| 11th place | Subaru | Forester | 22,141 units |
| 12th place | Honda | ZR-V | 21,168 units |
| 13th place | Mazda | CX-30 | 18,016 units |
| 14th place | Mazda | CX-8 | 17,181 units |
| 15th place | Nissan | Kicks | 15,778 units |
| 16th place | Daihatsu | Rocky | 15,252 units |
| 17th place | Mitsubishi | Outlander | 13,395 units |
| 18th place | Suzuki | Crosby | 13,356 units |
| 19th place | Lexus | UX | 10,172 units |
| 20th place | Lexus | RX | 9,260 units |
[2023] Top 20 Best-Selling SUVs of the Year
*Based on the latest automobile information
Rise
Land Cruiser
Vezel
Harrier
cx-5
RAV4
The Japan Automobile Dealers Association’s statistical method for calculating the Corolla Cross is to combine models with “Corolla” in their names, such as the four-door sedan “Corolla,” the station wagon “Corolla Touring,” and the hatchback “Corolla Sport.” Therefore, only Toyota Motor Corporation knows the exact number, which is 154,870 units for fiscal year 2023. If we divide this by 4, we get 38,717 units, ranking it sixth.
1. Toyota Harrier 75,211 units
Harrier Source: Toyota Motor Corporation
The Toyota Harrier is popular for its luxurious interior and exterior and comfortable ride. It is a sophisticated, urban SUV that is popular with a wide range of customers. It is a crossover SUV that prioritizes ease of use in urban areas, and is characterized by its elegant interior and advanced safety equipment. It is particularly praised for its quiet ride and smooth driving performance. There is also a hybrid model option, which also offers good fuel economy.
2nd place: Toyota Raize 64,995 units
Toyota Raize Source: Toyota Motor Corporation
Although the Raize is in the compact SUV category, it features a spacious interior and excellent usability. It is particularly praised for its maneuverability in urban areas, allowing for stress-free driving even in tight parking spaces and in areas with heavy traffic. Furthermore, it is equipped with the latest safety equipment and connectivity features, making it useful in a wide range of situations, from everyday use to weekend leisure activities. It also boasts good fuel economy, making it an excellent economical choice.
3rd place: Honda Vezel 59,187 units
VEZEL 2024 Source: Honda
The Vezel is popular with a wide range of people thanks to its stylish design and functionality. Its fuel economy is particularly good, and the hybrid model is popular with environmentally conscious customers. It also comes standard with Honda Sensing, and boasts excellent safety performance. The interior is compact yet spacious, with ample storage space, making it suitable for everyday use and leisure.
4. Toyota Land Cruiser 55,263 units
Toyota Land Cruiser 300 Source: Toyota Motor Corporation
The Toyota Land Cruiser 300 ranked 9th for its impressive off-road capabilities and durability. The Land Cruiser 300 is a model renowned worldwide for its ruggedness and reliability, and is designed specifically for driving in harsh conditions. The new 300 series is packed with the latest safety technology and comfort features, and also combines the qualities of a luxury SUV. Furthermore, its powerful engine and advanced four-wheel drive system ensure stable driving on any terrain.
5. Toyota RAV4 41,018 units
Toyota RAV4 Source: Toyota Motor Corporation
The RAV4 is widely supported for its balanced performance and high reliability, and is popular with a wide range of people, from urban to suburban areas. It is particularly praised for its fuel efficiency and interior comfort, earning it high praise from families and outdoor enthusiasts. Another attractive feature is the wide range of grades available, making it easy to choose a vehicle that suits your needs. Incidentally, in 2023, it is expected to sell over 1 million units (approximately 1,075,000 units) worldwide, making it the best-selling model in Toyota’s SUV lineup.
A word from the editorial department
These are the annual sales rankings for SUVs in 2023. Each model has its own unique appeal and features, allowing consumers to choose based on their needs. If you’re considering purchasing an SUV, use these rankings as a reference to find the one that’s best for you.
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