Tokyo Auto Salon 2025 will be held at Makuhari Messe from January 10th to 12th, 2025. Subaru will also be exhibiting at this major event, where numerous automakers showcase their latest models and concept cars, in collaboration with STI (Subaru Tecnica International). This article will introduce some of the notable exhibits and event information at the Subaru/STI booth.
Tokyo Auto Salon 2025 Subaru/STI booth information summary
Display vehicle
- BRZ STI Sport PURPLE EDITION STI performance
- Special edition vehicle based on the BRZ STI Sport
- The first “Galaxy Purple Pearl” body color in the Japanese market
- Coordinate the exterior with black parts
- Silver-gray accents in the interior
- STI performance parts installed
- WRX S4 STI Sport R Black Limited STI performance
- Special edition vehicle based on the WRX S4 STI S port R EX
- Black RECARO front seats
- Black interior and exterior
- STI performance parts installed
- LEVORG LAYBACK Black Selection STI performance
- A special edition vehicle based on the LEVORG LAYBACK Limited EX
- Black interior and exterior
- STI performance parts installed
- CROSSTREK STRONG HYBRID STI performance
- CROSSTREK Premium S: A customized model based on the HEV EX
- STI performance parts installed
- SUBARU BRZ GT300 2025 (mockup)
- Vehicles scheduled to compete in the SUPER GT 2025 GT300 class
- SUBARU WRX NBR CHALLENGE 2025
- Vehicles scheduled to compete in the 4SP4T class of the Nürburgring 24 Hours race
- HIGH PERFORMANCE
- Super Taikyu Series 2024 Participating Vehicles
event
- NEW CROSSTREK STRONG HYBRID Talk Show
- Talk show about the appeal of the Crosstrek, Subaru’s first strong hybrid
- Subaru/STI professional drivers and developers take the stage
- Motor journalist Manabu Kawaguchi will be the MC
- SUBARU/STI Driver’s Talk Show
- Subaru/STI professional drivers take the stage
- Talk show about the appeal of Subaru and love for Subaru
- Motor journalist Manabu Kawaguchi will be the MC
- Subaru Stars SUBARU/STI Booth Information
- Subaru Stars introduces the entire booth
others
- Possibility of surprise exhibits
point
- A gathering of Subaru vehicles that pursue driving pleasure, including STI-tuned models and vehicles equipped with STI performance parts
- Subaru’s first strong hybrid model, “CROSSTREK STRONG HYBRID,” also debuts
- Motorsports vehicles on display
An STI-tuned model that embodies Subaru’s sporty spirit
Subaru is known for its sporty models that pursue driving pleasure, such as the WRX STI. At this year’s Tokyo Auto Salon, many tuning models created by STI will be on display.
One model that has attracted particular attention is the “STI Sport PURPLE EDITION,” developed based on the BRZ STI Sport . It features the first “Galaxy Purple Pearl” body color for a BRZ for the Japanese market, and coordinates the exterior with black parts to create a high-quality, aggressive style. The interior features silver-gray accents throughout, achieving both sportiness and refinement.

The STI Sport PURPLE EDITION is reminiscent of the 2025 BRZ tS, a special edition model for North America that was announced in October. The 2025 BRZ tS features a Galaxy Purple Pearl exterior, black badges, 18-inch satin silver wheels, Ultrasuede interior trim, a short-throw shifter, and a flexible V-bar, providing both high driving performance and a premium ride.
The STI Sport PURPLE EDITION will be sold in limited quantities in the future, and is sure to attract the attention of many Subaru fans, starting with its unveiling at the Tokyo Auto Salon.

STI performance parts that further enhance driving enjoyment
In addition to the “STI Sport PURPLE EDITION,” the Subaru/STI booth will also feature special edition vehicles equipped with STI performance parts.

The WRX S4 STI Sport R Black Limited is based on the WRX S4 STI Sport R EX and features black RECARO front seats. The interior and exterior are unified in black, giving the model an even more sporty look.


The ” LEVORG LAYBACK Black Selection “ is a model based on the LEVORG LAYBACK Limited EX, with a black-based interior and exterior that enhances its premium feel.

These special edition vehicles are equipped with STI performance parts to further enhance their driving performance and styling. Subaru owners might want to look for parts that can be installed on their own vehicles.
Subaru’s first strong hybrid model “CROSSTREK STRONG HYBRID”
Subaru is also focusing on environmental performance. At the Tokyo Auto Salon, Subaru’s first strong hybrid model, the CROSSTREK STRONG HYBRID STI performance, will be on display.

The base model is the CROSSTREK Premium S:HEV EX, which, when fitted with STI performance parts, has been customized to make hybrid driving even more enjoyable.
The CROSSTREK STRONG HYBRID is equipped with a hybrid system that combines a 2.5-liter horizontally opposed engine with a 1.1kWh lithium-ion battery and two motors. The engine alone produces 158 horsepower, and the motors produce 158 horsepower, achieving both powerful acceleration and excellent fuel economy.
A talk show will also be held at the Tokyo Auto Salon to showcase the appeal of the CROSSTREK STRONG HYBRID. Professional Subaru/STI drivers and developers will take to the stage, and motor journalist Manabu Kawaguchi will act as MC to provide a detailed explanation of Subaru’s first strong hybrid model.
Motorsports vehicles also on display
Subaru is also actively involved in motorsports, and at the Tokyo Auto Salon, motorsports vehicles scheduled to compete in the 2025 season will be on display.
The “SUBARU BRZ GT300 2025” is scheduled to compete in the GT300 class of SUPER GT 2025. Based on the BRZ, it is equipped with aero parts and an engine specifically designed for racing, giving it high competitive potential.

SUBARU BRZ GT300 2025
The “SUBARU WRX NBR CHALLENGE 2025” is a vehicle that will compete in the 24 Hours of Nürburgring in Germany. Based on the WRX STI, it has been modified to be able to run through the grueling race.

SUBARU WRX NBR CHALLENGE 2025
The “HIGH PERFORMANCE X FUTURE CONCEPT” is a vehicle that competes in the Super Taikyu Series. It also serves as an experimental vehicle for developing next-generation motorsports technology.

HIGH PERFORMANCE
These motorsports vehicles are symbols of Subaru’s technological prowess and passion, so don’t miss this rare opportunity to see them up close.
Fun events at the Subaru/STI booth
In addition to the vehicles on display, the Subaru/STI booth will also be hosting a variety of events.
In the “NEW CROSSTREK STRONG HYBRID Talk Show ,” developers and professional drivers will discuss the appeal of CROSSTREK STRONG HYBRID, Subaru’s first strong hybrid model.
In the “SUBARU/STI Driver’s Talk Show ,” professional Subaru/STI drivers talk passionately about the appeal of Subaru and their love for Subaru.
In “Subaru Stars SUBARU/STI Booth Information ,” Subaru Stars will introduce the entire booth, including the exhibit vehicles, STI performance parts, and the Subaru/STI goods sales corner.
These events are designed to be enjoyed not only by Subaru fans, but by anyone who loves cars.
Summary: The Subaru/STI booth at Tokyo Auto Salon 2025 is a must-see!
The Subaru/STI booth at Tokyo Auto Salon 2025 will feature attractive exhibits, including the STI Sport PURPLE EDITION, as well as a variety of events. This is a great opportunity to experience Subaru’s latest technology and motorsports activities. Be sure to stop by and experience the world of Subaru.
Furthermore, the released images of the booth also show vehicles that are under wraps. Perhaps there will be some surprise exhibits. We can’t wait for the opening of Tokyo Auto Salon 2025!
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