Subaru’s pride and joy, the BRZ, is in the midst of a long-awaited full model change. The Performance-E STI concept car is attracting attention at the Japan Mobility Show 2025, and is likely to be an important exhibit that hints at the direction of the new generation BRZ.
Subaru exhibits at Japan Mobility Show 2025
At the Japan Mobility Show 2025, Subaru will be showcasing next-generation performance cars and adventure cars in two categories under the theme “Driving the Subaru Difference.”
Of particular note are two concept models : the Performance-E STI concept and the Performance-B STI concept .
Summary of changes in the new Subaru BRZ full model change
[Points to note]
- Adoption of electrification technology : Performance-E STI concept suggests BEV (battery electric vehicle) technology
- The evolution of the ICE engine : the Performance-B STI concept features the latest technology in internal combustion engines
- Incorporation of STI technology : Both concepts use Subaru Technica International technology
- Evolution of the AWD system : Further development of Subaru’s traditional all-wheel drive technology
New BRZ powertrain strategy
Performance-E STI concept (electrified model)
Performance-E STI concept
The Performance-E STI concept, which is expected to be an electrified version of the new BRZ, employs pure electric vehicle (BEV) technology and has the potential to be a model that combines instantaneous power and response that overturns the conventional concept of a sports car.
Expected specifications:
- Electric motor output: 300ps or more
- 0-100km/h acceleration: low 4 seconds
- Range: Over 400km
- Fast charging compatible
Performance-B STI concept (internal combustion engine model)
Performance-B STI concept
On the other hand, the Performance-B STI concept continues to use an internal combustion engine (ICE), but is a model that has achieved significant performance improvements using the latest technology.
Expected specs:
- Engine: Horizontally opposed 4-cylinder 2.4L turbo
- Maximum output: 280ps or more
- Maximum torque: 35.0 kgm or more
- AWD system: STI exclusive tuning
Relationship with its sister car, the Toyota GR86
With the Toyota GR86 scheduled for a full model change in 2026 and plans to switch to a 1.6L turbo engine, the Subaru BRZ may adopt a strategy of offering more diverse options.
Differentiation Strategy
- BRZ : Pursuing uniqueness through electrification and AWD technology
- GR86 : Maintaining the purity of a lightweight, compact FR sports car
Evolution of exterior and interior design
Exterior design
Performance-E STI concept
As shown in the STI Concept, the new BRZ will have a more aggressive and dynamic design, and an aerodynamics package that emphasizes aerodynamic performance is expected to be standard equipment.
Interior equipment
- Digital cockpit : equipped with a large display
- STI-specific sports seats : Improved holding power and fit
- Latest connectivity : Enhanced smartphone connectivity
Release date and price forecast
Release Schedule
- Concept announcement : October 2025 (Japan Mobility Show)
- Commercial model announcement : Autumn 2026
- Release date : Spring 2027
Price range forecast
- Base grade : from 3.5 million yen
- STI model : from 4.5 million yen
- Electric model : from 5 million yen
Comparison with competing models
| Car model | Drive system | Powertrain | Price range |
|---|---|---|---|
| New BRZ | AWD/FR | 2.4L Turbo/BEV | From 3.5 million yen |
| New GR86 | FR | 1.6L turbo | 3 million yen and up |
| Fairlady Z | FR | 3.0L twin turbo | From 5.2 million yen |
Summary: The future the new BRZ aims for
The new Subaru BRZ is expected to go beyond the boundaries of a conventional pure sports car and provide a new sports car experience by combining electrification technology with an AWD system.
The exhibition of the Performance-E STI concept at the Japan Mobility Show 2025 will be an important opportunity to showcase Subaru’s technological capabilities and vision for the future. Please stay tuned for further updates until the official announcement.
