On October 15, 2025, Subaru announced the details of its exhibit at the Japan Mobility Show 2025 (October 31 to November 9). Based on the concept of “Driving the Subaru Difference,” this motor show will feature key models that demonstrate Subaru’s future strategy, including the world premiere of two STI concept models and the Japanese debut of the much-anticipated Trail Seeker electric vehicle.
Subaru presents two brand stories
At this year’s Japan Mobility Show 2025, Subaru will express its brand identity based on two scenes: “Enjoyment and Peace of Mind.”
Performance Scene: Pursuing the next generation of driving pleasure
The Performance area, which maximizes the joy of driving, offers a driving experience that allows drivers to control the car exactly as they wish, through a fusion of sporty performance and technology. Two STI concept models, making their world premiere, will take center stage in this area.
Adventure scene: Create a sense of excitement for the adventure
In the Adventure section, which will stimulate your sense of adventure, we will exhibit models that emphasize practicality and are suitable for outdoor lifestyles and a variety of usage scenarios. We will introduce a range of vehicles that meet a wide range of needs, from everyday use to serious outdoor scenes.
World premiere: two next-generation STI concepts
Performance-E STI concept (future electric performance)
Performance-E STI concept
The Performance-E STI concept, based on a BEV (battery electric vehicle), is an important concept model that indicates the direction of Subaru’s new generation performance cars.
Main features:
- Proportions that excite the viewer
- High aerodynamic performance and practicality
- A design that evokes Subaru’s heritage
- Easy-to-drive layout and open interior space
- Innovative technology for an exciting driving experience
As the automotive industry moves towards electrification, this car is attracting attention from industry insiders as a model that shows how Subaru can balance performance with environmental friendliness.
Performance-B STI concept (evolution of the internal combustion engine)
Performance-B STI concept
The ICE (internal combustion engine)-based “Performance-B STI concept” is a performance model that makes use of the technological assets that Subaru has cultivated over many years.
Technical highlights:
- The latest evolution of the horizontally opposed turbo engine
- Flexible arrangement of symmetrical AWD
- A design that combines performance and practicality
- Driving performance that is accessible to more people
This model expresses Subaru’s commitment to continuing to pursue the appeal of the internal combustion engine even amid the trend toward electrification, and sends a message of hope to engine enthusiasts.
The highly anticipated BEV “Trail Seeker” unveiled for the first time in Japan
The Japanese version of the Trailseeker prototype, the second model in Subaru’s global BEV lineup, will be unveiled for the first time.
Trail Seeker Features
Trailseeker prototype
Performance:
- Driving performance achieved through precise control unique to BEVs
- Highly practical as a crossover utility vehicle
- A wide range of applications from everyday use to extraordinary situations
Lifestyle suggestions:
- Supporting an active lifestyle
- Providing a new mobility experience
- Balancing environmental friendliness and convenience
The Trailseeker is a key milestone model in Subaru’s electrification strategy, and there are high expectations for its rollout in the Japanese market.
Wilderness Series: Embrace the Spirit of Adventure
Forester Wilderness prototype
Forester Wilderness prototype
This model is based on the classic SUV Forester and pursues a tougher character.
Special equipment:
- Dedicated front and rear bumpers
- Enlarged wheel arch cladding
- Dedicated LED fog lamps
- Enhanced performance and functionality
Outback Wilderness prototype
The Wilderness version of the Outback, which first appeared in the US in April 2025, will also be unveiled in Japan.
Concept inheritance:
- The Outback’s philosophy of “coexistence with nature”
- Strengthening tough and rugged character
- Improved reliability in outdoor scenes
Subaru history meets modern technology: 1983 Subaru GL Family Huckster
A special exhibit will also be the “Family Huckster,” which is based on a 1983 Subaru GL Wagon (known as the Leone Touring Wagon in Japan) and combines it with the latest technology.
This model was created by Subaru of America’s motorsports division and is a special machine that combines Subaru DNA with overwhelming performance. It is a unique exhibit that demonstrates the potential for creating value that transcends time.
Event summary:
- Event name: Japan Mobility Show 2025
- Press Day: October 29-30, 2025
- Public release date: October 31, 2025 – November 9, 2025
- Venue: Tokyo Big Sight East Exhibition Hall, East Hall 5 (Subaru booth)
Press Conference and Live Stream
A press conference by President and CEO Atsushi Osaki will be held at the Subaru booth in Tokyo Big Sight East Hall 5 from 12:30 on October 29, 2025. The event will be streamed live on Subaru’s official YouTube channel, “SUBARU On-Tube.”
Subaru’s Future Strategy and Brand Vision
Subaru’s participation in the Japan Mobility Show 2025 embodies its vision for the future of mobility. It clearly demonstrates Subaru’s determination to continue offering “different” value propositions through three pillars: responding to electrification, pursuing performance, and embodying the spirit of adventure.
Based on the philosophy of “human-centered manufacturing,” Subaru continues to provide the unchanging values of “enjoyment and peace of mind,” while continuing to develop innovative technologies that meet the needs of the times, and this attitude is clearly evident from the vehicles on display this time.
The Subaru booth at Japan Mobility Show 2025 will be a must-see for car enthusiasts and anyone interested in the future of mobility. In particular, the STI brand’s efforts in electrification and the expansion of the Wilderness series are of particular interest to Subaru fans.
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