Toyota’s new Land Cruiser 250 will be released soon. When will reservations begin? It appears that a lottery reservation system has been open at some dealerships since April 10, 2024. Delivery times are also a concern. This time, I’ve compiled as much detailed information about the Land Cruiser 250 as I could find. If you’re considering purchasing one, I recommend speaking with a local dealer.
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When does reservation start?
- It is expected that orders will be accepted from the afternoon of April 18th, the release date.
Many people believe it will likely be sold by lottery. The official price is said to be announced on April 10th, but we expect that actual orders will be accepted from the afternoon of April 18th, the day of release. ( Some dealers will hold a lottery in advance, and then place actual orders based on the lottery results. ) As has been said on social media, it seems that some dealers will only accept orders with a regular loan or residual value loan, with lump sum purchases not possible .
ついにランクル250発売と営業さんから連絡が‼️
一括は不可で、通常ローンor残価のみ。
納期は1年以内位で一年縛りありとの事。
RX車検前に納車出来そうだな。
一見さんはキントのみ。お付き合いあって良かった😆
理想は250→レクサスGXの流れかなぁ。でも250が良かったら落ち着いちゃうかもしれんね😅 pic.twitter.com/encECn6AJc— どんぐり大王 (@donguri_daiou) March 29, 2024
TOYOTAから
ランクル250の申し込みの案内きたー
抽選じゃないらしいけど
納期は1年から2年🤣— こうHey!! (@_kohei_hey) April 2, 2024
https://twitter.com/LANDCRUISER_PRA/status/1775449219924623464
会社に遅刻しそうな妻がご飯食べるのイヤイヤ期の幼児にパンをかじらせたまま保育園に向かうダブルタスクに乾杯🥂僕の車じゃないからいいけど‥パンくず大丈夫かな‥
ランクル250予約連絡メールが来てましたので今日美人担当者の営業ウーマンに返事します。僕ちょろいです。多分抽選なのでまた落ちる🥺 pic.twitter.com/O9HRpqusoP— いちまる@配当優待リーマン🧐 (@1016Dai) April 2, 2024
Toyota’s new Land Cruiser 250 Japanese model release date?
- Official announcement and release date: April 18, 2024
- Production begins on April 25, 2024
Toyota’s planned release of the new Land Cruiser 250 (Land Cruiser 250) in Japan on March 8, 2024 has been postponed (due to the impact of Toyota Industries Corporation’s certification fraud , announced on January 29, 2024 ) . However, official information has been released to dealers, with the official announcement and release scheduled for April 18, 2024 , and production set to begin on April 25, 2024, so we believe the car will definitely be released. This time, a special edition First Edition will be sold, limited to 8,000 units. However, while purchase quotas will be allocated to each dealer, the percentages and numbers vary, and delivery times are expected to be extended, as with the Land Cruiser 300.
About the lottery sale
Starting April 10, 2024, the lottery for reservations for the Land Cruiser 250 began at some dealerships . There are various situations, such as some people already know the results and others who still don’t know. Some people have won the lottery for the first edition. Also, it seems that there are many sales that are conditional.
- Past purchase history available
- Residual credit required
- Maintenance Pack & Coating
- No transfer for 1 year
ランクル250抽選申し込みでディーラーへ!
意外と応募数少ないみたいでFEは難しいかもですが、通常グレードならほぼ間違いないとの事👍— ハリー (@pirorikinn7) April 14, 2024
https://twitter.com/rotti_SP/status/1779170728132362628
About delivery time
Delivery times are expected to vary depending on how soon after release you place your order and the grade and equipment you choose.
Increase production by adding more manufacturing plants?
I heard that they are increasing production by adding more manufacturing plants. I wasn’t able to find out which plants, but they are ramping up production, and it seems that the monthly production volume is high for the Land Cruiser series. However, it was popular at the time of its release, so it is expected that when sales start across Japan, the number of units produced will not be able to keep up with the number of orders. Also, it seems that the number of units allocated to each dealership will differ, and delivery times will vary depending on whether the dealership is strong or not.
Considering popular grades
The most popular grade is the special edition “First Edition ZX,” followed by the special edition “First Edition VX” and the higher grade “ZX.” It seems best to buy the most popular model possible, and also the model that sells well for the dealership. I’ve heard that the number of cars allocated varies depending on the number of cars sold. It’s also a good idea to shop around a variety of locations.
Priority List
I am planning to purchase one, and the dealer I visited explained to me that they prioritize delivery times for buyers at various dealerships, so I have summarized that here.
- There is a history of continuous purchases from the dealer. (They may refuse to sell to new customers.)
- You can trade in your current car.
- Purchase plans, payment methods, and installment contracts are available (KINTO residual value plan).
- I have asked the dealer to perform maintenance.
- Priority based on vehicle model and grade selection (some vehicles may have earlier delivery times)
All of these things may seem obvious, so when considering these factors, dealers may prioritize their customers. It is important to understand these factors and think from the dealer’s perspective when making a purchase.
- Consistent Dealership Purchases : This one is easy to understand. Customers who purchase from you regularly are extremely important to your dealership. They are a stable source of revenue for your dealership and are your key customers.
- Trade-in your current car : This is also important. Dealers can make a profit by selling their cars on Toyota’s directly managed “used car market.”
- Installment contract (KINTO/residual value plan) : Interest is charged, so you can earn more interest than if you paid in full.
- Dealership maintenance : Maintenance also benefits dealerships.
Finally, a word from the editorial team
The new Land Cruiser 250 is a model with many appealing features, including a larger body size, powerful design, and a wide range of engines. It is likely that orders will be stopped after its release, just like the Land Cruiser 300 and Alphard. It is a model that meets modern needs while inheriting the history and reliability of the Land Cruiser series. Its appeal will likely continue to attract attention. Relationships with dealerships are also extremely important in the sales strategy of Toyota vehicles these days. I myself recently purchased the much-anticipated new Alphard, and from my experience, I predict that the relationship with the dealership will have a significant impact on the purchase decision.



























