Mitsubishi Motors North America has announced its North American business plan, “Momentum 2030,” which will run through fiscal year 2030. The plan is centered around sales growth through electrification, a revamped product lineup, modernized sales models, and network expansion. Additionally, the company has released a teaser image, showing the silhouette of what appears to be the “Mitsubishi DX Concept,” the next-generation Delica, in the center.
Mitsubishi Motors’ Path to Electrification
Mitsubishi Motors North America is driving electrification by offering vehicles with a variety of powertrains, including internal combustion engines, hybrids, plug-in hybrids and battery electric vehicles.
The path to product lineup renewal and expansion
Mitsubishi Motors North America will launch two new vehicles in segments it is not currently present in, as well as new models every year, approximately doubling its U.S. vehicle lineup by fiscal year 2030. Some vehicles will be produced locally, utilizing Alliance assets.
Crossover MPV “MITSUBISHI D:X Concept”
Mitsubishi Motors unveiled the MITSUBISHI D:X Concept, an electric crossover MPV that employs a PHEV system, for the first time in the world at the JAPAN MOBILITY SHOW 2023 on October 25, 2023. Inspired by the image of a future Delica, the MITSUBISHI D:X Concept is an electric crossover MPV concept car that evokes a sense of adventure, typical of Mitsubishi Motors.
Combining the spacious interior space of an MPV with the off-road capabilities of an SUV, the PHEV offers a powerful and comfortable ride that expands your range of activities, making it the perfect companion for an active mobility lifestyle and supporting a wide range of adventures.
The robust D-pillars, which are also used in the current Delica D:5, and each pillar section have been further strengthened using the ring-shaped rib bone frame, which has an established reputation for its high safety in the Delica D:5, achieving high levels of safety and a spacious interior space that envelops occupants in a sense of security.
A word from the editorial department
This announcement is for Mitsubishi Motors North America, but it is highly likely that some of the models shown will also be introduced in Japan. In particular, it is highly likely that the next-generation Delica is planned for a full model change around 2025, and as it is shown in the center of the image released this time, we can expect the introduction of the next-generation model. We are looking forward to its upcoming release. We will continue to update you as new information becomes available.
