Although Isuzu has currently withdrawn from the domestic market, there are still strong hopes for the return of the once-popular SUV, the Bighorn. A full model change of the new Bighorn is expected to occur after 2026. If this happens, it will mark the first return in 24 years. Digital artist Theottle recently released a CG image of what the Bighorn will look like, further raising expectations. Will the Bighorn really be making a comeback?
Isuzu’s current position: Presence in overseas markets
Isuzu withdrew from the domestic passenger car market in 2002, but has a strong presence overseas, particularly in emerging markets, with its pickup truck ” D-MAX .” This suggests that it is not impossible for the company to re-enter the Japanese market.
The Big Horn was a pioneer of the SUV boom
The first-generation Big Horn was released in 1981 and became a driving force behind the SUV boom that followed. Even before the appearance of popular models such as the Toyota Hilux Surf and Mitsubishi Pajero, the Big Horn was highly acclaimed as an SUV that combined serious off-road performance with comfort.
CG projection of the new Bighorn
Isuzu Bighorn
The CG rendering released by digital artist Theottle is based on the Honda Pilot and incorporates design elements from the late-model second-generation Bighorn. Its large headlights and half-cup grille create a powerful yet sophisticated impression.
Further evolution of powertrains through electrification
The new Bighorn is expected to be powered by a 3.5-liter V6 engine and AWD system from the Honda Pilot . Furthermore, the introduction of electrification technology will enable a powerful performance with a maximum output of over 300 horsepower.
Hopes for a revival after 2026
Even if Isuzu were to re-enter the domestic market and resume in-house development and production, it is expected that this would not happen until 2026 at the earliest. However, as the revival of the Toyota Land Cruiser 70 shows, the revival of a popular model can generate a lot of buzz and contribute greatly to improving the brand’s image. The arrival of the new Bighorn may signal Isuzu’s revival.
A word from the editorial department
The revival of the Isuzu Bighorn is a dream come true for many car fans, and this latest CG rendering has only heightened those expectations.
If Isuzu were to re-enter the domestic passenger car market, it would undoubtedly be a big topic of discussion, but it is also true that there are many challenges to overcome before this can happen.
Still, as the revival of the Toyota Land Cruiser 70 shows, the passion of users can sometimes sway the decisions of manufacturers.
With hopes of the Bighorn’s revival in mind, let’s keep an eye on Isuzu’s future developments.
Photos and information provided by: APOLLO NEWS SERVICE
