On August 28, 2025, Honda Motor Co., Ltd. announced details of its exhibit at the Japan Mobility Show 2025, which will be held at Tokyo Big Sight (Press Days: October 29-30, Public Days: October 31-November 9). Honda’s booth will showcase innovative mobility technologies driven by the company’s “dreams,” as well as a wide range of products spanning land, sea, and air.
Japan Mobility Show 2025: Honda’s exhibit overview and highlights
Honda’s vision for the future as a comprehensive mobility company
Since its founding, Honda has been driven by dreams, fusing technology with original ideas, and as a comprehensive mobility company, has continued to challenge itself to create mobility that expands the possibilities for people and society. At the Japan Mobility Show 2025, the latest technologies that embody this corporate philosophy will be gathered together.
Highlight: Honda 0 Series makes its Japanese debut
Honda 0 SALOON Prototype: The innovative flagship EV
Honda 0 SALOON Prototype
The biggest attraction of the Japan Mobility Show 2025 is the Japanese premiere of the Honda 0 Series, which is scheduled to be launched in global markets in 2026. In particular, the Honda 0 SALOON Prototype is positioned as the top model in Honda’s EV strategy.
Built on a newly developed EV-specific architecture, this model is equipped with numerous next-generation technologies that embody the Honda 0 Series’ core development philosophy of “Thin, Light, and Wise.” This innovative approach has achieved weight reduction and high efficiency that defy conventional wisdom about EVs.
Honda 0 SUV Prototype: A new proposal for the mid-size SUV market
Honda 0 SUV Prototype
Also on display will be the Honda 0 SUV Prototype, the first model in the Honda 0 Series to be launched on the market. By applying the “Thin, Light, and Wise” concept to an SUV, this model achieves spaciousness, open visibility, and a highly flexible, open interior space.
In the increasingly competitive mid-size SUV market, this is expected to attract attention as Honda’s unique value proposition.
Motorcycle business: Combining electrification with traditional technology
CUV e: Swappable battery systems put into practical use
In the motorcycle category, the CUV e: (commercial model), a Class 2 moped-class electric personal commuter vehicle, will be on display. This vehicle is equipped with the Honda Mobile Power Pack e:, a replaceable battery developed by Honda, and is expected to be a groundbreaking solution to the challenges of charging infrastructure.
CUV e
Rebel 1100 S Edition: The evolution of DCT technology
Among the large motorcycles on display will be the Rebel 1100 S Edition Dual Clutch Transmission (commercial model). This cruiser model, equipped with a Dual Clutch Transmission (DCT), is positioned as a prime example of Honda’s fusion of traditional technological capabilities and innovation.
Rebel
A diverse display of mobility vehicles that dominate land, sea, and air
HondaJet Elite II: Taking on the challenge of air mobility
In the “Sky” area, a full-scale interior mockup model of the HondaJet Elite II, a small business jet, will be on display. Visitors will be able to actually enter the aircraft and experience the interior space. This model, which offers upgraded performance from the previous HondaJet Elite and pursues functional beauty to deliver the ultimate ownership experience and comfort, demonstrates the high level of technological expertise in Honda’s aircraft business.
HondaJet Elite II
BF350 Outboard: The Flagship of Marine Mobility
In the “Sea” area, the large outboard motor “BF350” (commercial model) will be on display. This model combines high power output with low fuel consumption, while adopting simple and clean styling that matches a variety of boat designs, making it Honda’s flagship outboard motor.
BF350
Participation in the Japan Automobile Manufacturers Association’s main program
Tokyo Future Tour 2035: Experience future technology
Honda will also actively participate in several main programs hosted by the Japan Automobile Manufacturers Association. The “Tokyo Future Tour 2035” will provide content that allows visitors to experience near-future technologies 10 years from now and the changes they will bring to their lives.
Specifically, exhibits will include the Miimo series of electric robotic lawn mowers/brush cutters, and the UNI-ONE, a seated personal mobility device that allows users to move simply by shifting their weight while sitting.
Mobility Culture Program: Motorsports History Exhibition
The Mobility Culture Program will showcase Honda’s illustrious history in motorsports, including the McLaren-Honda MP4/4, which set a then-record of 15 wins out of 16 races in the 1988 FIA Formula One World Championship (F1), and won both the constructors’ and drivers’ titles.
Among the motorcycles on display will be the NSR500, the 1994 FIM Road Racing World Championship GP500 class champion machine, allowing visitors to get up close and personal with these precious vehicles that symbolize Honda’s technological capabilities and racing spirit.
Introducing the new business creation project “IGNITION”
The “Startup Future Factory” program will feature a booth for “IGNITION,” a new business creation program that turns the original technologies and ideas of Honda employees into reality, leading to the resolution of social issues and the creation of new value.
Initiatives to nurture the next generation
Collaboration project with KidZania
“Out of KidZania in Japan Mobility Show” is a collaborative project with KidZania, a facility for experiencing work and society, and will provide elementary school children with fun experiences in a variety of jobs related to the mobility industry. Honda has prepared hands-on content that will allow them to learn about the structure of UNI-ONE and business planning proposals for its utilization while having fun.
Event overview and visitor information
Japan Mobility Show 2025
- Organizer : Japan Automobile Manufacturers Association
- Dates : Press Days: October 29th-30th / Public Days: October 31st-November 9th
- Venue : Tokyo Big Sight (Ariake, Koto Ward)
- Access : 3-minute walk from Kokusai-Tenjijo-Seimon Station on the Yurikamome Line, 7-minute walk from Kokusai-Tenjijo Station on the Rinkai Line
Summary: Honda’s vision for the future of mobility
Honda’s exhibit at Japan Mobility Show 2025 will fully demonstrate the company’s strengths as a comprehensive mobility company. From the Japanese debut of the Honda 0 Series to a wide range of mobility solutions that dominate land, sea, and air, the exhibit is structured to fully showcase Honda’s DNA of “technological innovation driven by dreams.”
In particular, the Honda 0 Series, which is scheduled to be launched in 2026, is expected to attract significant attention from industry insiders as an important product group that will determine Honda’s competitiveness in the global EV market.
This will be a valuable opportunity for visitors to experience Honda’s latest technologies. More detailed information about the exhibits will be announced at the end of September, and expectations are high that this will be an event that offers a glimpse into the future of the mobility industry.
Honda news release
