The Purosangue, announced by Ferrari in 2022, is attracting a lot of attention as the brand’s first SUV (four-door, four-seater, to be precise). The Purosangue, which means “thoroughbred” in Italian, is an innovative model that inherits the DNA of Ferrari’s traditional sports cars while also combining practicality. However, purchasing one is not easy. There are various hurdles to overcome, including strict purchase conditions, a high price, and a long delivery time.
In this article, we will thoroughly explain the detailed specifications, purchase conditions, price, and resale value of the Pro Sangue based on the latest information as of 2025.
What is Ferrari Purosangue?
Ferrari Purosangue
Innovative positioning
The Purosangue is a special model that Ferrari does not officially call an “SUV.” The company has positioned this car as an “innovative game changer,” and it has been developed as a unique entity that does not fit into conventional categories.
Overwhelming specs
- Engine : 6.5-liter naturally aspirated V12
- Maximum power : 725hp/7,750rpm
- Maximum torque : 716Nm at 6,250rpm
- 0-100km/h acceleration : 3.3 seconds
- Maximum speed : 319km/h or more
- Drive system : 4WD (4RM-S system)
- Vehicle weight : 2,033kg (dry)
Design and functionality
Ferrari Purosangue
The Purosangue’s design takes inspiration from other Ferrari models: the front is reminiscent of the SP1 Monza, the side view shows FF elements, while the rear design gives the impression of a vertical version of the Roma.
Main dimensions :
- Total length: 4,973mm
- Overall width: 2,028mm
- Height: 1,589mm
- Wheelbase: 3,018mm
- Trunk capacity: 473L (largest in Ferrari history)
A distinctive feature is the adoption of rear-hinged doors, which greatly improves ease of entry and exit to the rear seats.
Purchase conditions and screening criteria
Strict customer selection system
Buying a Puro Sangue isn’t just about having money. Ferrari’s unique sales strategy emphasizes the following criteria:
- Past Ferrari purchase history (minimum of 3 or more cars)
- Building a long-term relationship with Ferrari
- Participation in official events
- Good relationships with dealers
- Proof of brand loyalty
VIP customer priority system
Prosangue uses a de facto “lottery system,” but it is not a completely fair lottery. Ferrari Owners Club members and customers who own multiple Ferraris are given priority in obtaining the right to purchase.
It is extremely difficult for new customers to purchase a Puro Sangue, and they must first purchase another Ferrari model and build up a track record as an owner.
Financial strength and social credibility review
While having sufficient financial resources is necessary to make a purchase, it’s not enough. Ferrari also carefully considers:
- Solvency and creditworthiness
- Long-term sustainability (including maintenance costs)
- Social credibility and brand image compatibility
- Low possibility of resale
Price and Cost Structure (Updated 2025)
Base price
- European market : Approximately 400,000 euros (approximately 52 million yen)
- Base price in Japan : Approximately 50 to 55 million yen
- Actual selling price including options : 60 million to 70 million yen or more
Additional costs in the Japanese market
When purchasing in Japan, the following additional costs will apply:
- Import duties and fees : Approximately 5% to 10%
- Consumption tax : 10%
- Registration fee : several hundred thousand yen
- Optional equipment : From several million yen to several tens of million yen
Popular options
- Special paint (matt finish, special color)
- Carbon Fiber Package
- Luxury leather interior
- Special design wheels
- High-Performance Audio System
- Pro Sangue exclusive luggage set
The reality of delivery times and availability
Current delivery status
Prosangue’s delivery times as of 2025 are as follows:
- Existing VIP customers : Wait 1-2 years
- New customers : practically impossible to purchase
- Used car market : Almost no distribution (due to anti-resale contracts)
Purchase Process
- Building relationships with Ferrari dealers
- Early declaration of intent to purchase
- Prepare a financial plan
- Option selection and contract
- Long waiting times
Resale Value and Investment Value
Short-term resale value forecast
Although the Purosangue is not a limited production model, its historical significance as Ferrari’s first four-door, four-seater car means it is expected to have a high resale value in the short term.
Value drivers :
- Historical value as Ferrari’s first SUV (four-door, four-seater)
- The rarity of a naturally aspirated V12 engine
- Strict production control
- Limiting market circulation to prevent resale
Long-term investment value
Over the long term, the value is expected to increase due to the following factors:
- The scarcity of internal combustion engines : Due to stricter environmental regulations, naturally aspirated V12 engines will become even rarer in the future.
- Historic car status : a turning point in Ferrari’s history
- Part Value : The engine head, which is shared with the 812 Competizione, is also highly valuable.
Tips for maximizing resale value
- Reduce driving distance
- Complete regular maintenance
- Only genuine parts used
- Popular colors and options
- Complete maintenance records kept
Maintenance and ownership costs
Estimated annual maintenance costs
The estimated annual maintenance costs for Prosangue are as follows:
- Regular maintenance : 500,000 to 1,000,000 yen
- Insurance premium : 500,000 to 1,000,000 yen
- Taxes : Approximately 200,000 yen per year for automobile tax, weight tax, etc.
- Fuel costs : High due to V12 engine
- Tire replacement : High-performance tires cost between 500,000 and 1,000,000 yen
Maintenance Features
Ferrari maintenance is recommended to be carried out by an authorized dealer and has the following characteristics:
- Requires advanced techniques and specialized tools
- Use of genuine parts is essential
- The interval between regular inspections is short
- Maintenance records have a big impact on resale value
Comparison with other luxury SUVs
Main competitors
Competitor models and price comparison for Pro Sangue:
- Lamborghini Urus : Approximately ¥25,000,000 to ¥30,000,000
- Aston Martin DBX : Approximately 28 million to 35 million yen
- Porsche Cayenne Turbo S : Approximately ¥20,000,000 to ¥25,000,000
- Rolls-Royce Cullinan : Approximately 40-50 million yen
The Pro Sangue Advantage
- The only SUV with a V12 engine (as a sports performance-oriented model)
- The rarity of the Ferrari brand
- Value as an investment
- Unique design language
Points to note when considering a purchase
Preparation before purchase
- Long-term planning : Purchase and delivery can take years
- Building relationships with dealers : considering purchasing other Ferrari models
- Financial planning : consider not only the purchase price but also the maintenance costs
- Secure storage location : Secure location with security in mind
Practical Considerations
- Large body : Maneuvering around Japan’s narrow roads and parking lots
- Fuel economy : High fuel costs due to V12 engine
- Noise : Sports exhaust reduces noise pollution
- Theft risk : Security measures for high-value vehicles
Used car market trends
Current used car distribution situation
As of 2025, there are very few used Purosangue vehicles on the market. This is due to the following reasons:
- Resale prevention contract : Resale is prohibited for a certain period of time when purchasing a new car.
- Owner’s desire to keep : High collectible value
- Time since delivery : Many owners have just received their new car
Future used car price predictions
As used cars begin to hit the market in 2026 and beyond, we expect the following trends to emerge:
- Premium Price : Deals that far exceed the price of a new car
- Mileage matters : Low-mileage vehicles become a premium
- Impact of options : Prices of cars equipped with popular options remain high
Evaluations and reactions to Prosangue
Media and expert reviews
Highly rated points :
- Despite being a four-door, four-seater car, it has Ferrari-like driving performance.
- Sensual sound and powerful acceleration of the V12 engine
- Practicality and high performance
- Interior quality and comfort
Challenges :
- Expensive pricing
- Difficulty in handling due to large body
- Poor fuel economy
- High maintenance costs
Reactions from owners and fans
It has received mostly positive reviews from actual buyers. Of particular note are:
- Developing new customer segments : Demand from outside traditional Ferrari customers
- Switching from other brands : Switching from Lamborghini Urus, etc.
- Evaluation of V12 engines : Support for driving performance-oriented selection
Outlook beyond 2025
Production Plans and Market Trends
Ferrari plans to continue producing the Purosangue, but with the following changes:
- The impact of electrification : the potential for hybridization in the future
- Adjust production volume : Flexible production planning according to market demand
- Impact of new model : Possibility of successor or derivative model
Future potential as an investment target
Prosangue is an attractive long-term investment for the following reasons:
- Historic significance : Ferrari’s first SUV, a record-breaking achievement
- Technical Value : The Rarity of the V12 Naturally Aspirated Engine
- Brand Value : Ferrari’s continued brand strength
- Market maturity : The luxury SUV market continues to expand
Summary: Should you buy Pro Sangue?
The Ferrari Purosangue is more than just a luxury SUV. Here are some reasons why it’s worth considering:
Reasons to buy
- A unique car : the first Ferrari SUV
- Investment value : Expected long-term resale value
- Technological Appeal : The Future of Naturally Aspirated V12 Engines
- Practicality : Supercar performance combined with four-seater practicality
Purchase Prerequisites
However, to purchase, you must meet the following conditions:
- Sufficient financial resources : Purchase price of over 60 million yen + annual maintenance costs of several million yen
- Relationship with Ferrari : Existing owners or building long-term relationships
- Long-term perspective : several years waiting between purchase and delivery
- Storage and maintenance environment : Appropriate storage location and maintenance system
Final Criteria
Buying a Puro Sangue is not just an economic investment decision, but also an important factor influencing admiration for the Ferrari brand and the satisfaction of owning one. If you are simply looking for a means of transportation, you should consider other options, but if you want to participate in Ferrari history and have a unique experience, it is well worth it.
