DS Automobiles to Unveil Innovative Coupe SUV “DS No. 4” on May 14, 2025. Embodies the Future of French Luxury and Electrification with Cutting-Edge Technology.

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On May 14, 2025, DS Automobiles, the Stellantis Group’s luxury brand, unveiled a new, shining addition to its lineup: the all-new coupe SUV “DS No. 4.” Formerly renowned as Citroën’s luxury line, DS Automobiles embarked on a new path as an independent brand in 2015. The latest addition, the DS No. 4, is positioned as a facelifted version of the ” DS4 ,” which debuted in the Japanese market in April 2022. Following the brand’s new top-of-the-line model, the “DS No. 8,” the new model name shifts from the previous naming convention of using only numbers to adopt a new name incorporating the French character “N°” (number). The DS No. 4 combines cutting-edge technology with the brand’s deep pursuit of French engineering excellence and creativity to deliver an unparalleled driving experience for customers seeking powerful design, exceptional dynamism, and intuitive operability.

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DS Automobiles New DS4 Beautiful SUV with PHEV Model Available in Japan, Released April 28, 2022 DS Automobiles, a member of the PSA Group, released the Japanese model of the new DS4 on April 28, 2022. The DS4 was announced on February 3, 2021 (local time). It will be available across Europe in the fourth quarter of 2021.

DS Automobiles’ new challenge and the positioning of DS No. 4

  • On May 14, 2025, DS Automobiles announced the new coupe SUV “DS No. 4.” It is a minor change model of the “DS4” that will be released in the Japanese market in April 2022.
  • The brand has adopted a new naming rule called “N° (number).”
  • Combining French excellence, creativity and cutting-edge technology, the aim is to create an unparalleled driving experience.
  • DS Automobiles CEO Xavier Peugeot described the car as “a model that embodies the essence of DS Automobiles.”

Soul-stirring avant-garde design

  • Exterior:
    • Completely redesigned, flat and muscular front end with a new, wider and more detailed black grille.
    • A distinctive new light signature (V-shaped daytime running lights + horizontal light lines) inspired by the DS E-TENSE PERFORMANCE concept car and No. 8.
    • The hood has been extended by 12mm to emphasize its width. The grille is made of solution-dyed black material with an ultra-durable varnish finish.
    • The ÉTOILE model is equipped with DS MATRIX LED VISION headlamps (matrix light + directional light).
    • The rear design features new dark-toned taillights and the brand emblem has been changed to the “DS Automobiles” logo.
    • The 100% LED taillights feature a newly developed “dark chrome” cover and a laser-engraved scale-pattern relief, connected by a gloss black strip.
    • Body size: Length 4415mm, width 1830mm (1870mm when mirrors are folded), height 1495mm (EV model 1470mm), wheelbase 2680mm (EV model 2670mm). Wide and low coupe SUV style.
    • It features athletic shapes, sculpted surfaces and flush-fit door handles.
    • Large diameter wheels (720mm) are standard, 19 inches, and optional 20 inches (PHEV model).
  • interior:
    • Directly in front of the driver is a new 10.25-inch high-resolution digital instrument cluster with DS No. 8 Graphics and a DS Extended Head-Up Display.
    • A second 10-inch touchscreen in the center of the dashboard is used to operate the DS IRIS SYSTEM infotainment system with AI assistant function.
    • Inheriting the spirit of DS No. 8, it has been improved to have a purer atmosphere. Controls are consolidated into a touch screen.
    • The PALLAS version is made up of the finest canvas/fabric, while the ÉTOILE version is made up of Criollo Brown nappa leather, black Alcantara® and light gold trim.
    • Thick glass and other elements improve quietness. Compact ventilation system “DS AIR (Invisible Vent)”.
    • Luxury watch with “Clou de Paris” guilloched dial and watch strap design, nappa leather seats with pearl stitching and brown ash wood inserts.
    • Customizable ambient lighting.Optional FOCAL ELECTRA® audio system (14 speakers, 690W).

A variety of electrified powertrains to drive the future

  • Three types are available: mild hybrid (MHEV), plug-in hybrid (PHEV), and 100% electric vehicle (EV) “N°4 E-TENSE”.
  • Audrey Ammer, Product Director at DS Automobiles: “No matter which engine you choose, you’ll enjoy outstanding dynamic performance and the same level of comfort.”
  • No. 4 E-TENSE (EV):
    • Maximum output: 213ps, maximum torque: 343Nm.
    • Equipped with a 58.3 kWh net capacity battery, it has a range of 450 km (WLTP combined cycle).
    • New heat pump structure, three deceleration modes (paddle operation).
    • Improved aerodynamic characteristics (ground clearance reduced by 10mm, aerodynamic parts inside the grille).
    • An 11kW on-board charger is standard, and it supports DC fast charging of up to 120kW (recovers 20% to 80% in approximately 30 minutes, and 100km of power in approximately 11 minutes).
  • No. 4 Plug-in Hybrid (PHEV):
    • 180ps 1.6L turbo engine + 125ps electric motor, total system power 225ps, torque 360Nm.
    • The newly developed eDCT7 (7-speed dual-clutch transmission) is used. Acceleration from 0 to 100 km/h is 7.1 seconds.
    • Battery capacity has been increased to 14.6 kWh, giving an EV range of up to 81 km (WLTP combined, 30% increase over previous model).
    • A 3.7kW on-board charger comes as standard, with an optional 7.4kW version available.
  • No. 4 HYBRID (MHEV):
    • A 1.2L turbo engine with 145ps + a 21kW (28ps) electric motor, integrated into a 6-speed DCT.
    • When driving in urban areas, the vehicle can run on electricity alone for up to 50% of the time.
    • Maximum torque of 230Nm, CO₂ emissions from 116g/km. Fuel economy is expected to be approximately 19.0km/L (WLTP mode).

Outstanding driving performance and intelligent advanced technology

  • Adopts the modular platform “EMP2”, providing excellent rigidity, precision, and structural efficiency.
  • DS Active Scan Suspension: Scans the road surface ahead and adjusts four-wheel damping in real time to achieve the ultimate flat ride.
  • Product Director Audrey Ammer: “Integrating technology to satisfy the driver’s sense of adventure.”
  • Advanced Driver Assistance Systems (ADAS):
    • DS DRIVE ASSIST 2.0: Level 2 semi-autonomous driving (semi-autonomous lane change, overtaking assistance, sign reading speed recommendations, etc.).
    • DS Driver Attention Monitoring (DAA4): Analyzes the driver’s attention level and fatigue using an infrared camera.
    • DS MATRIX LED VISION headlamps: 3-module configuration, 5 preset modes, anti-dazzle high beam for oncoming vehicles, illumination range of approximately 300m.
    • DS Extended Head-Up Display: Projects information equivalent to a 21-inch diagonal into your field of vision (AR-like display).
    • Other features include: 360° vision, blind spot monitor (long range), rear cross traffic alert, post-collision safety brake, far side airbags, and active bonnet.
  • Connected Services:
    • DS IRIS SYSTEM: Uses SoundHound AI with ChatGPT API (natural conversation with “OK IRIS”).
    • CONNECT ONE PACK: 10 years of connected services (DS Digital Service Record, e-coaching, remote updates, etc.).
    • CONNECT PLUS PACK: Valid for 3 years, additional features (connected navigation, ChatGPT voice recognition, MyDS app integration, etc.).
    • N°4 E-TENSE exclusive services: on-board EV routing (charging break planning), e-Routes app (total journey time calculation), battery preconditioning, e-Remote function (80% charging stop function control), V2L (Vehicle to Load) function.

Luxury in everyday life

  • Spacious interior: Ample elbow and legroom, comfortable headroom.
  • Leather-trimmed front seats: heated, cooled, and massage. High-density foam provides support and comfort.
  • Trunk capacity: MHEV model 430L (maximum 1240L with rear seats folded), PHEV model 360L, N°4 E-TENSE (EV) 390L.
  • Powered tailgate with hands-free access.

A lineup that meets individual needs

  • Main specifications (grades): “PALLAS” and “ÉTOILE”.
  • PALLAS Specifications:
    • Interior: Diamond Tungsten fabric and DS Black canvas seats with tortoiseshell basalt black trim.
    • Standard features include: dual-zone AC, LED headlamps, full LED rear lights, parking assist with reversing camera, acoustic laminate front side windows, etc.
    • Optional packs: “Comfort Pack” and “Technology Pack”.
  • ÉTOILE Specifications:
    • Interior: Alcantara® and Basalt woven seats with new stitching, Alcantara® dashboard.
    • Standard equipment: DS IRIS SYSTEM, DS MATRIX LED VISION, full LED rear lights with scrolling indicators, Rear Traffic Detection Pack, DS DRIVE ASSIST Pack, etc.
    • Option packs: “Total Comfort Pack” and “Total Techno Pack”.
  • Body color: 5 colors in total (including cashmere color exclusive to No. 4).
  • Two types of 19-inch wheels are available exclusively for the E-TENSE (EV): “Lausanne” (standard on the PALLAS), “Zurich” (optional on the PALLAS, standard on the ÉTOILE).
  • Price: The price will rise with the latest equipment, but the availability of an MHEV model may keep the starting price down. The previous DS4 diesel model starts at 5.43 million yen, and the PHEV starts at 6.672 million yen.

[Summary and Outlook] DS No. 4 shows the future of DS Automobiles

  • DS No. 4 is a model that will appeal to the market with DS Automobiles’ increased luxury and brand uniqueness.
  • With innovative design, advanced technology and a range of electrified powertrains, the car aims to set a new standard in the premium compact SUV segment.
  • More than just a means of transportation, it has the potential to become a special presence that stimulates the senses of those who ride it and adds color to their lives.

table of contents

CEO talks about the essence of DS No. 4: “The essence of DS Automobiles”

Xavier Peugeot, CEO of DS Automobiles, expressed his confidence by saying, “No. 4 embodies the essence of DS Automobiles: individuality, elegance and, above all, the requirements to fulfil our singular ambition to lead the way in automotive excellence.”

Exterior: Bold and elegant front face and captivating light signature

The exterior design is nowhere more eloquently expressing the avant-garde spirit of DS No. 4. The completely redesigned front end is flatter yet more powerful, creating a confident expression that perfectly combines technology and elegance. Particularly eye-catching is the new, wider and meticulously detailed black grille, which incorporates a distinctive new light signature inspired by the DS E-TENSE PERFORMANCE concept car and the brand’s latest flagship model, No. 8. Light beams extending from both ends of the bumper gradually converge into the central DS logo, giving DS No. 4 a unique presence and irresistible allure.

The design director reveals the beauty of light and shadow

Thierry Metroz, Design Director at DS Automobiles, explains the design intent: “For the No. 4, we adopt the vertical, extremely slim V-shaped daytime running light signature from the DS E-TENSE PERFORMANCE concept car. Inspired by our new flagship model, the No. 8, we designed a horizontal light line connecting the illuminated grille and the DS badge. This combination creates a dramatic and instantly recognizable finish.” The hood, extended by 12 mm from the previous model, subtly covers the upper part of the grille, further enhancing the impression of width. The grille is solution-dyed in black and then varnished with an ultra-durable varnish, a special technique that ensures its brilliance and beauty are permanently maintained. The new front grille with this striking light signature is standard on all models, regardless of powertrain or specification. Furthermore, the ÉTOILE version features DS MATRIX LED VISION headlamps, which combine matrix and directional lighting for superior lighting quality and an extremely refined aesthetic.

Rear view: A new brand identity that exudes strength and sophistication

The rear design also symbolizes DS Automobiles’ innovative spirit. New dark-toned taillights have been adopted, and the brand emblem in the center of the rear has been replaced with the DS Automobiles logo. The 100% LED taillights are fitted with newly developed “dark chrome” covers, with laser-engraved scale-like reliefs that expertly capture the light, creating a stunning visual effect. These lights are connected by a dark strip with a gloss black finish, effectively emphasizing the width of the car. The DS Automobiles inscription appears just above the model name, powerfully proclaiming the brand’s new identity. This striking signature makes DS No. 4 instantly recognizable even from a distance.

The ideal coupe SUV: dynamic proportions and aerodynamics

Its body dimensions are 4,415mm long, 1,830mm wide (1,870mm with mirrors folded), 1,495mm high (1,470mm for the fully electric model), and a 2,680mm wheelbase (2,670mm for the electric model). While positioned between the entry-level DS3 SUV (4,120mm long) and the flagship DS7 SUV (4,590mm long), its height is lower than both models, highlighting its wide, low, and dynamic coupe-SUV style. Its athletic shape and sculpted surface treatment combine elegance, tension, and powerful lines to impart a unique sense of poise and dignity. The flush door handles blend perfectly with the body side design, enhancing the purity of the design. Large 720mm wheels—19-inch as standard, or 20-inch (for the plug-in hybrid model)—further enhance its presence. This body-to-wheel ratio, unique in the premium compact hatchback segment, is a key element in achieving a racy, sporty and efficient form.

Interior: A fusion of French savoir-faire and cutting-edge technology that satisfies the senses

The interior of the DS No. 4 combines the brand’s distinctive design with the latest technology to create a new level of luxury. In front of the driver is a new 10.25-inch high-resolution digital instrument cluster inspired by the graphics of the DS No. 8. Together with the DS Extended Head-Up Display, which improves visibility and quietness, it effectively provides the driver with the information they need. Significantly enlarged from the previous model’s 7-inch digital instrument cluster, it has evolved to display information more clearly. In the center of the dashboard is a second 10-inch touchscreen for operating the DS IRIS SYSTEM infotainment system, which also features an AI assistant function.

The interior designer’s focus: harmony between pure space and high-quality materials

Thomas Bouveret, Head of Interior Design at DS Automobiles, said, “The interior of the No. 4 inherits the spirit cultivated in the No. 8, but has been subtly refined to create an even purer atmosphere. For example, the driver’s instrument cluster has been enlarged to 10.25 inches, improving visibility and ergonomics. Access to the controls has also been simplified, with functions concentrated on the touchscreen.” He also spoke of the attention to materials, saying, “The PALLAS version features the finest canvas/fabric combination, while the ÉTOILE version features sophisticated materials such as Criollo Brown Nappa leather and black Alcantara®, accented with light gold trim.”

Serenity and comfort: craftsmanship in the details

Interior quietness was also thoroughly emphasized, with thick windshields, windows, and doors effectively suppressing external noise. The compact and efficient ventilation system, DS AIR (Invisible Vent), features a discreetly installed, ultra-thin central vent that conceals invisible fins, creating a refined and harmonious appearance. The tapered tips guide airflow for optimal vertical dispersion, ensuring precise and uniform thermal conditions. The “Clou de Paris” guilloché pattern, inspired by fine watchmaking, is featured on the center console and other areas, further enhancing the ambiance. This precise finish adds an elegant touch and is a key detail that highlights the cockpit’s sophisticated identity. DS Automobiles’ signature “Watch Strap Design” Criollo Brown Nappa leather seats, combined with brown ash wood inserts, create an unparalleled sense of luxury within the cabin. The wide nappa leather surfaces are enhanced with pearl stitching, DS Automobiles’ exclusive embroidery technique and a unique signature in the automotive industry. The sophisticated interior ambiance is further enhanced by customizable ambient lighting in the door panels, which highlights the side accents and enhances the sense of tranquility inside the vehicle. The optional FOCAL ELECTRA® audio system boasts 14 speakers and 690 watts of power, and, combined with the front (standard on all grades) and rear acoustic side windows, delivers astonishingly pure and immersive sound reproduction.

A variety of electrified powertrains to drive the future

The powertrain range clearly demonstrates DS No. 4’s electrification strategy: in addition to mild hybrid (MHEV) and plug-in hybrid (PHEV), the new 100% electric model, the N°4 E-TENSE, makes DS No. 4 the only multi-energy hatchback in its segment, offering customers unparalleled freedom of choice with three technologies to suit every application: self-charging hybrid, plug-in hybrid and 100% electric.

Commitment to electrification: A word from our product director

Audrey Ammer, Product Director at DS Automobiles, emphasizes: “We are making no compromises with our 100% electric engine range to meet the needs of all our customers. No. 4 offers outstanding dynamic performance and equal comfort, regardless of engine choice.”

No. 4 E-TENSE: a 100% electric vehicle with uncompromising performance

The remarkable No. 4 E-TENSE represents a new milestone in DS Automobiles’ energy transition. Its high-performance electric motor delivers 213 hp and 343 Nm of torque, combined with a 58.3 kWh net capacity battery incorporating nickel-rich chemistry, delivers a WLTP combined range of 450 km. A new heat pump architecture and increased cooling and heating components improve efficiency and optimize thermal comfort. Three deceleration modes (D: low energy regeneration, B: medium energy regeneration, B+: high energy regeneration) can be selected via paddles behind the steering wheel. Special aerodynamic refinements include a 10 mm lower ground clearance and nearly invisible aerodynamic elements in the grille, reducing drag and maximizing energy efficiency. For charging, an 11 kW onboard charger is standard, supporting DC fast charging up to 120 kW. At a fast charging point, the battery can be charged from 20% to 80% in around 30 minutes, and a driving range of 100km can be restored in around 11 minutes.

No. 4 Plug-in Hybrid: A new generation PHEV with significantly extended range

The No. 4 Plug-in Hybrid model has also undergone an evolution. It combines a 180-horsepower turbocharged 1.6-liter inline-four-cylinder gasoline engine with a 125-horsepower electric motor, delivering a total system output of 225 horsepower and maximum torque of 360 Nm. The transmission is a newly developed eDCT7 (7-speed dual-clutch transmission) designed to optimize fuel economy and performance. This allows for acceleration from 0 to 100 km/h in just 7.1 seconds, 0.3 seconds faster than the previous generation model. The traction battery capacity has been increased from 12.4 kWh to 14.6 kWh, resulting in a 30% increase in all-electric range from 56 km to a maximum of 81 km (WLTP combined cycle). A 3.7 kW on-board charger is standard, with a 7.4 kW version available as an option for faster charging.

No. 4 HYBRID: MHEV combines high levels of efficiency and dynamism

The mild-hybrid No. 4 Hybrid combines a 1.2-liter inline three-cylinder gasoline engine with a maximum output of 145 PS and a 21 kW (28 PS) electric motor, directly integrated into a six-speed dual-clutch automatic transmission. This optimized hybrid architecture enables the vehicle to run on electric power alone for up to 50% of its time in urban driving, recovering energy during deceleration and braking to power the battery. Maximum torque of 230 Nm ensures first-rate performance while reducing CO₂ emissions (from 116 g/km), making the No. 4 Hybrid a benchmark in efficiency. Fuel economy for this MHEV model is expected to be approximately 19.0 km/L (WLTP), an improvement over the previous 1.2-liter gasoline model (17.7 km/L).

Outstanding driving performance and intelligent advanced technology

EMP2 Platform and DS Active Scan Suspension: For the Ultimate Flat Ride

The DS No. 4’s exceptional driving performance and comfort are the result of its design based on the EMP2 modular platform. This cutting-edge architecture incorporates advanced technical solutions, such as welded joints with approximately 34 meters of adhesive beads and multiple welding points, ensuring superior rigidity, precision, and structural efficiency. The suspension and steering systems, the epitome of DS Automobiles’ engineering excellence, were specifically developed to deliver an exceptional balance between unparalleled handling and comfort. Furthermore, the DS No. 4’s suspension is equipped with the brand’s advanced DS Active Scan Suspension technology. A multi-purpose camera mounted above the windshield constantly scans the road surface up to 25 meters ahead at high speed, detecting irregularities of 10 mm or more. By optimally adjusting the damping of each wheel in real time, the car achieves the ultimate in flatness, almost like gliding over the road surface.

Product Director talks about “Technology that satisfies the driver’s adventurous spirit”

“The design of the No. 4 is bold because its driver is bold. To satisfy that sense of adventure, we have integrated technologies that make the No. 4 a car that is suitable for travel as well as everyday life,” says Audrey Ammer.

DS DRIVE ASSIST 2.0: Advanced driving assistance system that provides peace of mind and comfort

The car’s safety features are also state-of-the-art and comprehensive. DS No. 4 is equipped with DS DRIVE ASSIST 2.0, a Level 2 semi-autonomous driving experience that perfectly meets the driver’s expectations. This includes semi-autonomous lane changes, overtaking assistance, and speed recommendations based on road signs. A group of sensors that record all events inside and outside the car supports smooth and comfortable driving. Additionally, the car also offers DS Driver Attention Monitoring (DAA4), which uses infrared cameras installed in the front pillars of the car to continuously analyze the driver’s attention level and fatigue.

DS MATRIX LED VISION and DS Extended Head-Up Display: a revolution in visibility and safety

The DS MATRIX LED VISION headlamps, which enhance nighttime visibility, are comprised of three LED modules. They automatically select from five preset modes—urban, suburban, highway, bad weather, and fog—according to traffic conditions, steering wheel angle, speed, and weather. High beams are always on without dazzling other road users, boasting a range of approximately 300 meters. The car also features the cutting-edge DS Extended Head-Up Display, which optimizes the driving experience by projecting essential driving information directly into the driver’s field of vision. Advanced optical effects make the data appear to float on a 21-inch diagonal screen four meters in front of the windshield. This visual immersion, a first step toward augmented reality (AR), allows drivers to view speed, driver assistance functions, navigation, warning messages, and multimedia information without taking their eyes off the road. In addition to these advanced features, the car is equipped with numerous cutting-edge safety features, including 360° Vision, which allows drivers to see the surroundings of the vehicle, Blind Spot Monitor (Long Range), Rear Cross Traffic Alert, and Post-Collision Safety Brake. Collision safety features include far-side airbags that protect front seat occupants from the head to the side in the event of a side collision, and an active bonnet that instantly lifts the rear end of the bonnet when it detects a collision with a pedestrian, expanding the space between the hood and the top of the engine and reducing the impact on the pedestrian.

Connected services: ChatGPT-linked DS IRIS SYSTEM and EV-specific functions

Connected services are also a major attraction of the DS No. 4. The DS IRIS SYSTEM infotainment system employs SoundHound artificial intelligence powered by ChatGPT API, a technology that DS Automobiles will be the first to offer as standard equipment on all models worldwide from March 2024. In countries where voice recognition is standard, simply saying “OK IRIS” will initiate a seamless, natural conversation with the car, turning it into a true travel companion. The No. 4 comes with the CONNECT ONE PACK, which provides a variety of connected services for 10 years, including DS Digital Service Records, e-coaching functions, and regular remote updates. Additionally, the CONNECT PLUS PACK, valid for three years depending on equipment, offers additional features for the ultimate connected driving experience, including connected navigation, voice recognition with ChatGPT, e-remote control via the MyDS app, remote locking/unlocking, connected alarms, and e-routes. The No. 4 E-TENSE, in particular, includes a suite of special connected services from the start, designed to improve the user experience and simplify vehicle charging and maintenance. On-board EV routing, included as standard for the first three years through the Connect Plus pack in connected navigation, plans optimal charging stops on long-distance routes. The e-Routes app, available via the MyDS app, calculates the total journey time before departure and evaluates data in real time during the journey, proposing alternative routes if necessary. The battery preconditioning function optimizes charging times in cold climates by preheating the battery before stopping at a charging point. The e-Remote function controls the battery’s state of charge and interior temperature, as well as the “80% charge stop” function (when charging via AC) to protect the battery cell’s lifespan. Furthermore, the No. 4 features V2L (Vehicle to Load) functionality, allowing it to supply energy from an external power source via a special adapter.

Luxury in everyday life

Spacious interior and high-quality seats

Storage space is also generous. A 2.67m wheelbase and 1.87m mirror fold offer ample interior space and ample storage, and passengers in both rows enjoy ample elbow and legroom, as well as comfortable headroom. Leather-trimmed front seats with heating, cooling and massage functions offer exclusive comfort. The high-density foam seats are enveloping and spacious, providing excellent support and exceptional comfort.

Class-leading trunk capacity and convenience

Boot capacity is among the best in its class, with 430 litres in the petrol MHEV model, 360 litres in the plug-in hybrid model and 390 litres in the new all-electric No. 4 E-TENSE. By folding down the rear seats, this can be expanded to a maximum of 1240 litres in the MHEV model. With its perfectly sized and low load lip, the boot is easily accessed via the electric tailgate with hands-free access.

A lineup that meets individual needs

DS No. 4 is available in two main specifications, “PALLAS” and “ÉTOILE”, each with specific equipment levels, packs and options.

PALLAS: refined elegance

The “PALLAS” specification offers a sophisticated interior with Diamond Tungsten fabric and stitched DS Black canvas seats. The dashboard and door panels feature tortoiseshell Basalt Black trim and Berem Bronze inserts. Standard equipment includes dual-zone automatic climate control, LED headlights, full LED rear lights, heated folding door mirrors, a Safety Pack with cruise control and adaptive speed limiter, camera- and radar-controlled autonomous emergency braking, front and rear parking assist with reversing camera, acoustic laminated front side windows, and wireless mirror screens via Wi-Fi. Optional packs include the Comfort Pack (power driver’s seat, heated front seats, soundproofing and tinted rear glass, and a power tailgate) and the Technology Pack (keyless entry and start, DS IRIS System, and wireless smartphone charging).

ÉTOILE: dynamism and ultimate refinement

Meanwhile, the higher-spec “ÉTOILE” trim features new stitching on the Alcantara® and Basalt woven seats for a more dynamic and sophisticated feel. The Alcantara® dashboard and door panels feature Beren Bronze accents. Standard equipment includes the DS IRIS SYSTEM infotainment system, DS MATRIX LED VISION headlamps, full-LED rear lights with scrolling indicators, Rear Traffic Detection Pack (RCTA + LCA), power front seats, laminated and tinted rear glass, aluminium door sill protectors and pedals, the DS DRIVE ASSIST pack and a wireless smartphone charger. The ÉTOILE version offers a wider range of options, including the “Total Comfort Pack” (massage and heated seats, heated steering wheel, power tailgate with hands-free access, sunroof, FOCAL Electra® audio system, DS Extended Head-Up Display) and the “Total Techno Pack” (DS Drive Assist 2.0, 360° Panoramic Vision, auto-dimming exterior mirrors, alarm, DS Extended Head-Up Display). Both versions are available in five exterior colors: Pearl White, Crystal Pearl, Perla Nera Black, Night Flight, and the No. 4-exclusive Cashmere color. Two 19-inch wheels have been specially developed for the new E-TENSE version: “Lausanne” (standard on the PALLAS) and “Zurich” (optional on the PALLAS, standard on the ÉTOILE).

Pricing Strategy and Market Expectations

The price of the new DS No. 4 is expected to rise slightly from the previous model due to the adoption of the latest equipment, but by replacing the diesel engine that was previously the entry model with a gasoline mild hybrid model, the starting price may be strategically kept low. For reference, the price range of the DS4 before the minor change was 5.43 million yen for the 1.5L diesel model and 6.672 million yen for the 1.6L PHEV model.

A word from the editorial department

The new DS No. 4, a facelift model announced on May 14, 2025, is a car DS Automobiles plans to further enhance its luxury and brand identity through the improved DS No. 4. Its innovative design, advanced technology, and diverse electrified powertrains will set new standards in the premium compact SUV segment. DS No. 4 is more than just a means of transportation; it has the potential to become a special vehicle that stimulates the senses of its occupants and adds color to their daily lives. There is great anticipation for the market’s reaction and the new future that DS Automobiles will pave with the No. 4.

Stellantis News Release

https://www.media.stellantis.com/em-en/ds/press/n04-avant-garde-dedicated-to-excellence

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