On June 5, 2025, the Japan Automobile Dealers Association (JADA) and the All Japan Light Motor Vehicle Association (AJMCA) announced preliminary figures for passenger car sales by model name and light four-wheel vehicle sales by common name for May 2025. The Honda N-BOX led the way in total sales with 13,565 units. Toyota’s compact SUV ” Raize ” and tall wagon ” Roomy ” ranked second and third, respectively, demonstrating their continued popularity in the market. Both models recorded significant sales increases compared to the same month last year, and are a strong driver of Toyota’s domestic sales.
Ranking of registered new car sales in May 2025
Passenger Cars:
- Toyota’s Yaris takes the top spot.
- Toyota cars occupy many of the top spots.
- Toyota’s Raize and Roomy ranked highly.
Light vehicle category:
- Honda’s N-BOX takes the top spot.
- This is followed by Suzuki’s Spacia and Daihatsu’s Tanto.
- Popular models from each company compete for the top spots.
Passenger car ranking
Presence of hybrid vehicles: Many of the top-ranked models include hybrid models such as the Yaris, Corolla, Sienta, Aqua, and Voxy.
Toyota Yaris takes the top spot: The representative compact car, the Yaris, narrowly beat out the Raize and Roomy to take the top spot. It is popular for its good fuel economy and ease of driving.
2nd place: Toyota’s “Raize” continues to perform well in May 2025, with sales exceeding an astonishing 300% year-on-year!
Taking the impressive second place in the May 2025 rankings is the Toyota Raize. With sales of 8,867 units, it maintains momentum that is close to the leader, the Yaris (11,756 units). What is particularly noteworthy is the astonishing growth rate of 316.8% compared to the same month last year. This figure shows how the Raize is gaining new customers and strengthening its presence in the market.
The secret to the Raize’s popularity is that it combines a compact body size that makes it easy to handle with a powerful SUV design, a spacious interior, and a user-friendly luggage compartment. Its excellent fuel economy and advanced safety features also contribute to its popularity among a wide range of customers.
3rd place: Toyota’s “Roomy” remains popular in May 2025, recording growth of over 160%
Coming in third place was the Toyota Roomy with 8,034 units sold. This car also recorded a very high growth rate of 164.4% compared to the same month last year, and its popularity will continue to be stable in May 2025.
Despite its compact appearance, the Roomy boasts a spacious interior, and its main features include sliding doors on both sides that make it easy to get in and out of the rear seats. It is highly rated by families, particularly those raising children, for its practicality in a variety of situations, from everyday shopping to leisure activities. The latest sales figures are yet another testament to its enduring popularity.
Toyota dominates the top three and ranks seven models: Toyota is dominating the rankings with seven of the top ten models, followed by the Yaris, Corolla, and Sienta. In particular, the Sienta, Aqua, Noah, and Alphard have seen significant increases in sales compared to the previous year, likely reflecting the effects of model changes and improvements.
Popularity of minivans: Many minivans are ranked, including Toyota’s Sienta, Noah, and Alphard, and Honda’s Freed, indicating their enduring popularity among families.
Top 10 passenger cars
| Ranking | Manufacturer | Car model | Sales volume | Year-on-year comparison |
|---|---|---|---|---|
| 1st place | Toyota | Yaris | 11,756 units | 86.8% |
| 2nd place | Toyota | Rise | 8,867 units | 316.8% |
| 3rd place | Toyota | Roomy | 8,034 units | 164.4% |
| 4th place | Toyota | Sienta | 7,415 units | 84.1% |
| 5th place | Honda | Freed | 6,723 units | 157.1% |
| 6th place | Toyota | Corolla | 6,613 units | 53.9% |
| 7th place | Toyota | Voxy | 5,737 units | 122.3% |
| 8th place | Toyota | Noah | 5,667 units | 125.4% |
| 9th place | Nissan | Notes | 5,478 units | 74.4% |
| 10th place | Toyota | Alphard | 5,324 units | 91.6% |
Light car ranking
In the minicar category, Honda’s “N-BOX” took first place. In second place was Suzuki’s “Spacia,” and in third place was Daihatsu’s “Tanto.” In the minicar category, the most popular models from each manufacturer competed for the top spots.
Honda N-BOX takes the lead: The immensely popular N-BOX, known for its spacious interior and ease of use, maintained its lead with sales of over 20,000 units, far ahead of the competition. Its popularity is also solid, with sales increasing year-on-year.
Super height wagons occupy the top positions: In second place is the Spacia, in third place is the Tanto, and in sixth place is the Roox, with super height wagon types similar to the N-BOX ranking highly, demonstrating the popularity of this category in the minicar market.
Daihatsu models show significant year-on-year growth: The Tanto, Move, and Taft models showed astonishing growth rates compared to the same month last year. (Note: While it is not possible to determine the specific factors from the data, it is possible that sales activities and other factors may have had an impact.)
Unique models also performed well: SUV-style models such as the Hustler and Taft, and Mitsubishi’s Delica Mini/eK also made the list, demonstrating their popularity in meeting diverse needs.
Top 10 Kei Cars
| Ranking | Manufacturer | Car model | Sales volume | Year-on-year comparison |
|---|---|---|---|---|
| 1st place | Honda | N-BOX | 13,565 units | 93.0% |
| 2nd place | Suzuki | Spacia | 12,179 units | 80.3% |
| 3rd place | Daihatsu | Tanto | 8,814 units | 142.8% |
| 4th place | Suzuki | Hustler | 7,173 units | 119.3% |
| 5th place | Suzuki | Wagon R | 5,597 units | 92.7% |
| 6th place | Daihatsu | Move | 5,413 units | 722.7% |
| 7th place | Nissan | Luke’s | 4,870 units | 134.6% |
| 8th place | Suzuki | Alto | 4,580 units | 81.7% |
| 9th place | Mitsubishi | Delica Mini /eK | 4,559 units | 139.8% |
| 10th place | Daihatsu | Mira | 4,413 units | 112.2% |
A word from the editorial department
In this May 2025 ranking, two of the top three models are Toyota compact cars, demonstrating that the company’s compact car strategy is accurately capturing market needs. The rapid growth of the Raize and the solid sales of the Roomy will likely continue to support Toyota’s sales volume.
Compared to the same month last year, some models have seen a significant increase in sales, while others have seen a decrease, indicating that the market is trending enthusiastically.
If you are considering purchasing a new car, please use this latest sales ranking as a reference to find the car that suits your lifestyle.
