On March 6, 2025, the Japan Automobile Dealers Association (JADA) and the All Japan Light Motor Vehicle Association (AJMCA) announced preliminary figures for passenger car sales by model and light four-wheel vehicle sales by common name for February 2025. The Honda N-BOX came in first in total sales with 16,394 units.
February 2025 new car registration sales ranking
Passenger Cars:
- Toyota’s Yaris takes the top spot.
- Toyota cars occupy many of the top spots.
- Toyota’s Corolla and Sienta ranked highly.
Light vehicle category:
- Honda’s N-BOX takes the top spot.
- This is followed by Suzuki’s Spacia and Daihatsu’s Tanto.
- Popular models from each company compete for the top spots.
whole:
- The latest car sales rankings for 2024.
- The top 10 for passenger cars and light vehicles have been announced.
Passenger car ranking
The February 2025 ranking for registered new car sales features familiar popular models at the top of the list. In the passenger car category, Toyota’s Yaris took the top spot. It showed a high growth of 122% compared to the same month last year, proving to be very popular. In second place was Toyota’s Corolla, and in third place was the Sienta. Toyota took seven of the top ten models.
Corolla Touring
Toyota Roomy
Toyota Raize
Top 10 passenger cars
| Ranking | Manufacturer | Car model | Number of units | Year-on-year comparison |
|---|---|---|---|---|
| 1st place | Toyota | Yaris | 15,245 units | 122% |
| 2nd place | Toyota | Corolla | 14,254 units | 96% |
| 3rd place | Toyota | Sienta | 10,538 units | 122.3% |
| 4th place | Honda | Freed | 8,815 units | 122.9% |
| 5th place | Nissan | Notes | 8,110 units | 81% |
| 6th place | Toyota | Alphard | 8,034 units | 186.8% |
| 7th place | Toyota | Rise | 7,995 units | 732.1% |
| 8th place | Toyota | Prius | 7,813 units | 85% |
| 9th place | Toyota | Roomy | 7,800 units | 759.5% |
| 10th place | Toyota | Aqua | 7,628 units | 190% |
Light car ranking
In the minicar category, Honda’s “N-BOX” took first place. In second place was Suzuki’s “Spacia,” and in third place was Daihatsu’s “Tanto.” In the minicar category, the most popular models from each manufacturer competed for the top spots.
N-BOX
Top 10 Kei Cars
| Ranking | Manufacturer | Car model | Number of units | Year-on-year comparison |
|---|---|---|---|---|
| 1st place | Honda | N-BOX | 18,823 units | 113.8% |
| 2nd place | Suzuki | Spacia | 15,715 units | 104.3% |
| 3rd place | Daihatsu | Tanto | 12,404 units | 631.9% |
| 4th place | Suzuki | Hustler | 8,589 units | 95.5% |
| 5th place | Daihatsu | Move | 8,177 units | 677.5% |
| 6th place | Nissan | Luke’s | 7,049 units | 89.4% |
| 7th place | Suzuki | Wagon R | 6,981 units | 91.8% |
| 8th place | Suzuki | Alto | 6,071 units | 99.1% |
| 9th place | Daihatsu | Taft | 5,301 units | 570% |
| 10th place | Daihatsu | Mira | 5,031 units | 302.9% |
What are the future trends in automobile sales?
The February 2025 new car sales rankings once again confirmed Toyota’s strength and the enduring popularity of the N-BOX.
Future automobile sales trends will be focused on sales trends of electrified vehicles such as electric vehicles (EVs) and hybrid vehicles (HVs). Also, competition in the minicar market is intensifying as each manufacturer launches new models, so future trends will be important to keep an eye on.
Detailed analysis of new car sales rankings for February 2025
Above, we provided an overview of the new car sales rankings for February 2025. Here, we will go a step further and analyze the ranking results, examining market trends and future prospects.
What is the secret to Toyota’s strength?
In the passenger car sales ranking for February 2025, Toyota cars demonstrated their overwhelming strength, occupying seven of the top ten models. The following factors are thought to be behind Toyota’s strength.
- Wide range of vehicle models : Toyota offers a wide range of vehicle models, from compact cars to SUVs, minivans, and luxury cars. This allows it to meet a variety of needs and has successfully attracted many customers.
- High quality and reliability : Toyota vehicles are known for their high quality and reliability. Thanks to the technological capabilities and quality control system that have been cultivated over many years, they have earned high praise from customers.
- Extensive sales network : Toyota has many dealerships across the country, making it easy for customers to purchase. It also has a comprehensive after-sales service system, which contributes to improving customer satisfaction.
- Active electrification : As a pioneer of hybrid vehicles (HVs), Toyota has been one of the first to work on electrification. In recent years, the company has also been focusing on the development of electric vehicles (EVs) to keep up with the changing times.
It can be said that the combined effect of these factors has enabled Toyota to establish a solid position in the domestic automobile market.
Trends in the minicar market
In the minicar market, Honda’s N-BOX continues to hold the top spot. The N-BOX is popular with many users for its spacious interior, ease of use, and excellent fuel economy.
However, Suzuki and Daihatsu are also stepping up their offensive by introducing new models to break the N-BOX’s stronghold. In particular, Suzuki’s Spacia is seeing sales growth that is approaching that of the N-BOX.
Competition among manufacturers is intensifying in the minicar market, and it will be a situation to keep an eye on in the future.
Future outlook
The following points are expected to be of interest in future automobile sales trends:
- Accelerating electrification : As environmental regulations become stronger worldwide, demand for electrified vehicles, such as electric vehicles (EVs) and hybrid vehicles (HVs), is expected to increase further. Manufacturers are focusing on developing electrification technologies, and more electrified vehicles will be introduced to the market in the future.
- Evolution of autonomous driving technology : The development of autonomous driving technology is also progressing, and self-driving cars may become widespread in the future. The evolution of autonomous driving technology has the potential to bring about major changes in the automotive industry.
- The spread of car sharing : The number of car sharing users is increasing, especially in urban areas. The spread of car sharing will change the concept of car ownership and may also have an impact on car sales.
Responding to these changes and providing products and services that meet customer needs will be essential for the future growth of automakers.
A word from the editorial department
In the February 2025 new car sales ranking, Toyota’s Yaris took the top spot, once again demonstrating Toyota’s strength. It’s striking that the Alphard has made it into the top ranks. Demand for luxury minivans is strong.
Additionally, models with core fan bases such as the Land Cruiser W also made the list, demonstrating that this is a market that caters to a variety of needs.
In the minicar market, Honda’s N-BOX remains popular, but Suzuki and Daihatsu are catching up, and competition is intensifying.
Various changes are expected in future automobile sales trends, such as electrification, autonomous driving, and car sharing. Responding to these changes and providing products and services that meet customer needs will be essential for the future growth of automobile manufacturers.
Car Ranking Related Articles
New passenger car sales ranking
New car sales report by light four-wheel vehicle common name (All Japan Light Motor Vehicle Association)
