On October 4, 2024, the Japan Automobile Dealers Association (JADA) and the All Japan Light Motor Vehicle Association (AJMCA) announced the number of passenger car sales by model name and the number of new light four-wheeled vehicle sales by common name from April to September 2024. The N-BOX was ranked first in new car sales, including registered vehicles , with 102,226 units , up 101.8% from the previous year .
What the top two models have in common is their long-standing brand power and their commitment to continuing to evolve with the times. The N-BOX pursues comfort and safety that go beyond the boundaries of a minicar, while the Corolla is a car that is always built to meet the needs of the times.
Sales are showing strong performance, with N-BOX sales exceeding 100,000 units and Corolla sales exceeding 70,000 units in the first half of fiscal year 2024. This is thought to be due to factors such as the easing of travel restrictions due to the impact of the COVID-19 pandemic and the launch of new models.
Passenger car rankings for the first half of 2024 (April to September)
Among passenger cars, the Toyota Corolla took the top spot for the first time with 77,030 units sold. In second place was the Toyota Yaris with 73,052 units sold, and in third place was the Toyota Sienta with 58,645 units sold.
In the passenger car category, the Corolla enjoys enduring popularity. In addition to its reliability and high quality cultivated over many years, its design and driving performance have also improved significantly in recent years. It is available in four body types: the sedan-type Corolla, the wagon-type Corolla Touring, the hatchback-type Corolla Sport, and the SUV-type Corolla Cross, allowing users to choose the car that best suits their needs.
| Ranking | Manufacturer | Car name | Sales volume |
|---|---|---|---|
| 1st place | Toyota | Corolla | 77,030 units |
| 2nd place | Toyota | Yaris | 73,052 units |
| 3rd place | Toyota | Sienta | 58,645 units |
| 4th place | Nissan | Notes | 48,339 units |
| 5th place | Toyota | Roomy | 42,891 units |
| 6th place | Honda | Freed | 40,614 units |
| 7th place | Nissan | Serena | 39,637 units |
| 8th place | Toyota | Alphard | 38,794 units |
| 9th place | Honda | Vezel | 36,251 units |
| 10th place | Toyota | Voxy | 35,143 units |
Passenger car sales ranking for the first half of 2024
Kei car rankings for the first half of 2024 (April to September)
In the minicar category, the Honda N-BOX took the top spot with 102,226 units sold. In second place was the Suzuki Spacia with 80,179 units sold, and in third place was the Daihatsu Tanto with 54,177 units sold. They are regular contenders in the minicar rankings.
In the minicar category, the N-BOX showed overwhelming strength. Its popularity is due to its spacious interior, ease of use, and excellent fuel economy. In recent years, its enhanced safety features and improved design have also been highly praised, garnering support from a wide range of customers.
| Ranking | Manufacturer | Car name | Sales volume |
|---|---|---|---|
| 1st place | Honda | N-BOX | 102,226 units |
| 2nd place | Suzuki | Spacia | 80,179 units |
| 3rd place | Daihatsu | Tanto | 54,177 units |
| 4th place | Suzuki | Hustler | 43,070 units |
| 5th place | Suzuki | Wagon R | 38,957 units |
| 6th place | Suzuki | Alto | 33,537 units |
| 7th place | Nissan | Luke’s | 31,539 units |
| 8th place | Mitsubishi | Delica Mini / eK | 26,863 units |
| 9th place | Nissan | Days | 23,645 units |
| 10th place | Daihatsu | Mira | 22,902 units |
Kei car sales ranking for the first half of 2024
A word from the editorial department
The future course of the automobile sales rankings will likely be heavily influenced by the launch of new models and sales strategies of each manufacturer. In particular, as next-generation vehicles such as electric vehicles (EVs) and fuel cell vehicles (FCVs) become more widespread, manufacturers are accelerating their electrification strategies. Attention will also be focused on how existing popular models such as the N-BOX and Corolla will evolve.
This article provides a quick update on the car sales rankings for the first half of fiscal year 2024. We will continue to closely monitor trends in the automotive industry and provide you with the latest information.

New passenger car sales ranking
New car sales report by light four-wheel vehicle common name (All Japan Light Motor Vehicle Association)




























