On January 10, 2025, the Japan Automobile Dealers Association (JADA) and the All Japan Light Motor Vehicle Association (AMI) announced their passenger car and minicar sales rankings for fiscal year 2024. This year, the Honda N-BOX once again led the minicar market! With sales of 206,272 units, it took the top spot for the third consecutive year.
Surprisingly, the N-BOX also topped the list of all car sales, including passenger cars, proving its overwhelming popularity once again. It is a rare feat in recent years for a minicar to top the list of all car sales.
Meanwhile, in the passenger car category, Toyota’s ever-popular Corolla took first place with 166,956 units sold. The Corolla, which has been loved for many years, recorded stable sales this year as well.
This time, we will take a detailed look at the 2024 new car sales rankings, explore the secret behind the popularity of the N-BOX and Corolla, and consider future trends in automobile sales.
2024 New Car Sales Ranking Summary
whole
- The Honda N-BOX minicar topped the list of all automobile sales, including passenger cars.
- Kei cars remain popular.
Light vehicle category
- Honda N-BOX tops the list for the third consecutive year.
- Spacious interior and ease of use
- Excellent fuel economy
- Enhanced safety equipment
- A rich lineup
- Suzuki Spacia’s sales are growing at a pace that is approaching that of the N-BOX, intensifying competition in the minicar market.
Passenger Car Division
- The Toyota Corolla took first place.
- High reliability and durability
- Excellent fuel economy
- Affordable
- A design that is accepted by a wide range of age groups
- Sales of luxury minivans are increasing (Toyota Alphard, Voxy, etc.).
Future automobile sales trends
- The spread of environmentally friendly vehicles such as electric vehicles (EVs) and fuel cell vehicles (FCVs) is accelerating.
- The evolution of autonomous driving technology.
- The spread of connected cars.
others
- SUVs continue to be popular (Honda Vezel, Toyota Voxy, etc.).
- Fuel efficiency has become an important factor when choosing a car.
Passenger car ranking
The Corolla is a popular car that has been loved by the public for many years. Its reliability, good fuel economy, and design that appeals to a wide range of age groups are the reasons for its popularity. The increasing sales of luxury minivans such as the Alphard and Voxy are also noteworthy.
| Ranking | Manufacturer | Car name | Sales volume | YoY comparison |
|---|---|---|---|---|
| 1st place | Toyota | Corolla | 166,956 units | 107.80% |
| 2nd place | Toyota | Yaris | 166,162 units | 85.50% |
| 3rd place | Toyota | Sienta | 111,090 units | 83.90% |
| 4th place | Nissan | Notes | 101,766 units | 99.30% |
| 5th place | Honda | Freed | 85,368 units | 110.10% |
| 6th place | Toyota | Prius | 83,485 units | 84.20% |
| 7th place | Nissan | Serena | 80,899 units | 106.90% |
| 8th place | Toyota | Alphard | 79,374 units | 149.50% |
| 9th place | Honda | Vezel | 75,424 units | 127.40% |
| 10th place | Toyota | Voxy | 70,636 units | 79.30% |
2024 passenger car sales ranking
Light car ranking
The N-BOX has been well received, especially among families, thanks to its spacious interior, ease of use, and excellent fuel economy. Sales of the Spacia are also growing at a pace that is approaching that of the N-BOX, and competition in the minicar market is intensifying.
| Ranking | Manufacturer | Car name | Sales volume | YoY comparison |
|---|---|---|---|---|
| 1st place | Honda | N-BOX | 206,272 units | 89.10% |
| 2nd place | Suzuki | Spacia | 165,679 units | 135.50% |
| 3rd place | Daihatsu | Tanto | 93,759 units | 58.80% |
| 4th place | Suzuki | Hustler | 92,818 units | 112.20% |
| 5th place | Suzuki | Wagon R | 79,718 units | 110.40% |
| 6th place | Nissan | Luke’s | 70,697 units | 100.20% |
| 7th place | Suzuki | Alto | 68,139 units | 100.60% |
| 8th place | Mitsubishi | Delica Mini/eK | 60,011 units | 147.90% |
| 9th place | Nissan | Days | 50,432 units | 130.40% |
| 10th place | Daihatsu | Mira | 42,758 units | 66.70% |
2024 minicar sales ranking
What is the secret behind the N-BOX’s strength?

Since its release in 2011, the N-BOX has been a popular model that has consistently ranked high in the minicar sales rankings.
The secret to its popularity is
- Spacious interior and ease of use
- Excellent fuel economy
- Enhanced safety equipment
- A rich lineup
Some examples include:
Ease of use , such as the ease of installing a child seat and the ease of loading luggage, is an especially important point for families.
In addition, its high fuel efficiency is also a major attraction in terms of helping the household budget.
Why choose the Corolla?

Corolla
The Corolla is a long-selling car that has been loved around the world since its release in 1966.
The reason for its popularity is
- High reliability and durability
- Excellent fuel economy
- Affordable
- A design that is accepted by a wide range of age groups
Some examples include:
The Corolla is known as a car that is hard to break down , and one of its great attractions is that you can drive it safely for many years.
In addition, the high fuel efficiency is a major benefit for users who prioritize economy.
2024 New Car Sales Ranking: Key Points
Here are some notable points about the 2024 new car sales rankings:
- Popularity of minicars : We can see that minicars remain very popular. In particular, minicars like the N-BOX, which combine spacious interior space with ease of use, are gaining support, especially from families.
- Popularity of SUVs : SUVs have been gaining popularity in recent years, and sales continued to be strong in 2024. Various manufacturers have released attractive SUVs, such as the Honda Vezel and Toyota Voxy, expanding the options available to consumers.
- Popularity of minivans : Another point to note is the increase in sales of luxury minivans such as the Toyota Alphard and Voxy. Their spacious interiors, comfortable ride, and comprehensive equipment make them popular, especially among families.
- Emphasis on fuel efficiency : Fuel efficiency has become an important factor when choosing a car. Each manufacturer is focusing on developing technologies to improve fuel efficiency, and many fuel-efficient cars are on the market.
Future automobile sales trends
Looking at the new car sales rankings for 2024, we can see that minicars remain very popular. In particular, minicars like the N-BOX, which combine spacious interior space with ease of use, are gaining support, especially from families. Fuel efficiency is also an important factor when choosing a car. In the future, it is expected that environmentally friendly vehicles such as electric vehicles (EVs) and fuel cell vehicles (FCVs) will become more widespread.
Automakers will need to develop attractive cars that meet the needs of the times and win the sales competition.
A word from the editorial department
In the 2024 new car sales ranking, the N-BOX took the top spot for the third consecutive year, and the Corolla maintained its stable popularity. Trends seen include the popularity of light cars, SUVs, and minivans, as well as an emphasis on fuel efficiency, and future car sales trends are expected to include the acceleration of electrification, the evolution of autonomous driving technology, and the spread of connected cars.
The automotive industry is a dynamic industry that is constantly changing. Automakers can achieve sustainable growth by understanding user needs and developing attractive cars that meet the changing times.

New passenger car sales ranking
New car sales report by light four-wheel vehicle common name (All Japan Light Motor Vehicle Association)




























