BYD, a global Chinese electric vehicle manufacturer, announced on October 22nd that it will exhibit a total of 13 vehicles, significantly more than last time, at the Japan Mobility Show 2025, which will be held at Tokyo Big Sight from October 29th to November 9th, 2025. This year’s exhibit will be the largest ever, with eight vehicles in the passenger car category and five in the commercial vehicle category, and the biggest attraction will be the world premiere of a light EV developed for the Japanese market.
BYD Japan Group to exhibit on its largest scale to date
BYD Japan Group is the collective name for BYD Auto Japan Co., Ltd., which is responsible for the passenger car division, and BYD JAPAN Co., Ltd., which is responsible for the commercial vehicle division. At this mobility show, both divisions will work together to demonstrate their full commitment to the Japanese market.
[World Premiere] BYD’s first mini EV prototype debuts in Japan’s unique specifications
A light-duty EV designed specifically for Japan
The most eye-catching feature at this year’s Japan Mobility Show 2025 is BYD’s first mini EV prototype, a model designed exclusively for overseas markets . Developed in accordance with Japan’s unique mini vehicle standards, this vehicle is a symbolic example of how important BYD considers the Japanese market.
The Kei car standard is a vehicle standard unique to Japan that requires a total length of 3.4m or less, a total width of 1.48m or less, a total height of 2.0m or less, and an engine displacement of 660cc or less (output restrictions for EVs). Developing a vehicle to meet this standard poses a major challenge for foreign manufacturers in terms of both technology and market strategy.
Equipped with Blade Battery Technology
BYD’s light EVs will be equipped with the company’s latest Blade battery technology , which offers the following advantages over conventional lithium-ion batteries:
- High safety : Safe design that does not ignite even in nail penetration tests
- Space efficiency : Slim design maximizes interior space
- Long life : Little deterioration allows for long-term use
- Low cost : Achieve price competitiveness by reducing manufacturing costs
It will be interesting to see how this blade battery technology will be utilized to achieve both practical driving range and livability within the limited body size of a minicar.
Embodying the corporate philosophy of “lowering the earth’s temperature by 1°C”
BYD’s corporate philosophy is to “lower the earth’s temperature by 1°C,” and this mini EV is positioned as a model that embodies this philosophy. Introducing an electric vehicle into the mini vehicle market, which accounts for approximately 40% of the Japanese automobile market, has the potential to make a significant contribution to reducing CO2 emissions.
Japan’s minicar market is approximately 1.8 million units per year, and is a segment that is particularly popular in regional cities and among the elderly. If EVs can be popularized in this market, it will be a major step towards achieving carbon neutrality for the entire country of Japan.
[Japan Premiere] J6 Living Car – New possibilities for small EV buses
It is intended to be used as a mobile office and disaster evacuation shelter.
In the commercial vehicle category, the “J6 Living Car,” developed based on the popular small EV bus “J6,” will be exhibited as a reference model for its Japan premiere. This concept model adds new possibilities to the J6, which has traditionally been used primarily as a route bus.
The J6 Living Car is designed for:
- Movable office space : Suitable for remote work and workcation
- Temporary evacuation site in case of disaster : Emergency base utilizing power supply function
- Reception areas at event venues : VIP rooms and meeting rooms
A comfortable space designed with attention to detail in the interior and exterior
The J6 Living Car is not just a means of transportation, but is designed to provide value as a “comfortable third space.” The interior and exterior design has been carefully crafted to create a space that emphasizes comfort. Taking advantage of the quietness unique to EVs and the large-capacity power supply capacity of the battery, it is expected to be used in applications that would be difficult to realize with conventional gasoline-powered vehicles.
BYD Japan Mobility Show 2025: Total number of exhibits and composition
Passenger Car Division: 8 units (BYD Auto Japan)
- World premiere: 1 unit (light EV prototype)
- Japan Premiere: 3 units
- Other exhibit vehicles: 4
In the passenger car section, models already on sale in the Japanese market, such as the ATTO 3 and DOLPHIN, as well as the plug-in hybrid SEALION 6 DM-i, are expected to be exhibited, along with the ultra-high performance EV supercar YANGWANG U9.
Commercial vehicle category: 5 units (BYD JAPAN)
- World premiere: 1 unit
- Japan Premiere: 1 unit (J6 Living Car)
- Other commercial vehicles: 3 units
In the commercial vehicle section, BYD will be showcasing its commercial EV lineup, which includes the J6 small EV bus, the K8 large EV bus, and electric trucks.
Don’t miss out on booth event information
YANGWANG U9 Dance Performance
A special dance show featuring BYD’s ultra-high performance EV supercar, the YANGWANG U9, will be held three times each day during the event (excluding the press day on October 29th). The YANGWANG U9’s advanced suspension technology allows for independent control of each wheel, enabling the vehicle to bounce up and down in a “dance”-like performance.
This powerful performance, integrated with music, will be a great opportunity to visually experience BYD’s advanced technological capabilities.
HARIBOW Special Performance
On Saturday, November 1st and Saturday, November 8th, there will be two collaborative performances each day by double dutch performers HARIBOW and YANGWANG U9. This will be a special stage that can’t be seen anywhere else, combining human performance with vehicle technology.
Commercial Vehicle Booth BYD Introduction Time
At the commercial vehicle booth, a mini stage will be held three times a day to clearly introduce BYD’s commercial vehicle lineup and latest technologies. Visitors can deepen their understanding of next-generation commercial mobility while listening to explanations by MCs.
New information to be announced at press conference
BYD Japan Group will hold a press conference from 14:30 to 15:00 on Wednesday, October 29th, where they will discuss information on upcoming vehicles and the future vision of BYD Japan Group.
Of particular note are:
- Specific specifications and release date of the light EV
- Pricing Strategy for the Japanese Market
- Charging infrastructure collaboration plan
- Plans to expand dealer network
BYD’s Japanese market strategy and future prospects
The significance of entering the light EV market
The Japanese minicar market is unique and has been a segment with high barriers to entry for foreign manufacturers. However, with BYD’s full-scale entry into the mini EV market, the following changes are expected:
- Expanding choices for light EVs : Currently, there are only a limited number of models in the Japanese light EV market, and BYD’s entry will broaden consumer choices
- Intensifying price competition : BYD’s manufacturing cost competitiveness could drive down the price of light EVs
- Promoting technological innovation : Domestic manufacturers are also stimulated by the introduction of cutting-edge technologies such as the Blade Battery
- Accelerating EV adoption : Increasing the number of affordable light EVs will promote the adoption of EVs overall.
Presence in the commercial vehicle sector
BYD is the world’s largest electric bus manufacturer, and several local governments and transportation operators in Japan have already introduced BYD’s electric buses. The proposal of a new concept model like the J6 Living Car will further increase BYD’s presence in the commercial EV market.
Japan Mobility Show 2025 Event Overview
- Organizer : Japan Automobile Manufacturers Association (JAMA)
- Dates :
- Press Days: Wednesday, October 29th and Thursday, October 30th, 2025
- Public release date: October 31, 2025 (Friday) to November 9, 2025 (Sunday)
- Venue : Tokyo Big Sight (Koto-ku, Tokyo)
- BYD special website : https://byd.co.jp/e-life/event/jms2025/
Summary: BYD’s biggest exhibit to date shows its seriousness
BYD Japan Group’s participation at the Japan Mobility Show 2025 clearly demonstrates that the company considers the Japanese market to be an important part of its global strategy. In particular, the development of a light EV designed specifically for Japan demonstrates that the company is serious about the Japanese market, rather than simply importing and selling it.
What kind of proposal will BYD, which has world-class EV technology, offer to the uniquely Japanese market segment of minicars? And what impact will this have on Japan’s automotive industry and the realization of carbon neutrality? The answers will be revealed at the Japan Mobility Show 2025, which begins on October 29th.
This will be an event not to be missed not only by car enthusiasts, but also by those interested in environmental issues and the latest technology. Come experience BYD’s latest technology and vision at Tokyo Big Sight.
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