Toyota’s new project, scheduled to be announced on October 13, 2025, is raising the possibility of the Century Coupe being released in 2026. Chairman Akio Toyoda’s Instagram comments and information on the special website suggest that the Century’s positioning will undergo a major transformation, drawing much attention from both those in the automotive industry and fans.
Announcement of new Century project raises possibility of coupe model
A boost from Toyota is certain
Currently, the Century is offered as a sedan and an SUV under the Toyota brand , but there is a strong possibility that it will be upgraded to an independent brand like Lexus or GR. Chairman Toyoda has stated that “the Century’s positioning will change,” and this statement is attracting attention as the basis for the brand’s independence.
Century’s path to becoming an independent brand
Scheduled to be unveiled at Japan Mobility Show 2025
As the address of the special website is ” jms2025 ,” it is certain that the project will be announced at the Japan Mobility Show 2025, which will be held in late October 2025. New developments for the Century are expected to be announced at this industry-leading event.
https://global.toyota/info/jms2025/jp
Expected specs for the 2026 Century Coupe
Positioned as an ultra-luxury two-door coupe
Toyota Century Coupe
The current Century lineup does not include a sporty two-door coupe model like those offered by ultra-premium brands such as Rolls-Royce and Bentley , so the introduction of the Century Coupe was a natural progression to fill this market gap.
Expected powertrain
Based on the 3.5L V6 hybrid system found in the current Century SUV , it is expected to offer even higher power output:
- System maximum output : 406hp (303kW/412PS) or more
- Drive system : Rear-wheel drive or E-Four Advanced AWD
- Electrification : Plug-in hybrid (PHEV) system
- 0-100km/h acceleration : Targeted at 5 seconds
Design and size estimates
- Overall length : 5,200mm – 5,400mm
- Overall width : 1,950mm to 2,000mm
- Overall height : 1,400mm to 1,450mm
- Number of doors : 2-door coupe style
- Seating : 2+2 or 4-seater
The concept model appears to have sliding doors.
Century Lineup Expansion Overview
Forecast for developments up to 2026
- Current models : Sedan, SUV
- New for 2026 : Coupe, luxury minivan
- Future developments : Open cars, high-performance models
Strategies focused on the Asian market
The company is also considering entering the luxury minivan segment, which is popular in Asia. With the arrival of ultra-luxury minivans that surpass the Alphard and Lexus LM , there is a possibility that they will pursue comfort when used as a chauffeur.
Century Coupe price range and competitors
Expected Price Range
- Base grade : 35 million to 40 million yen
- High-end grade : 50 million to 60 million yen
- Limited edition : Over 80 million yen
Main competitors
- Rolls-Royce Specter (starting from approximately 60 million yen)
- Bentley Continental GT (starting from approximately 30 million yen)
- Maybach SL-Class (starting from approximately 40 million yen)
Purchase conditions and sales strategies
The current Century SUV is limited to 30 units per year, with strict purchase requirements. The Coupe model will likely be similarly limited, with the following conditions expected:
- Annual production : Limited to 20-50 units
- Purchase conditions : Pre-screening required
- Delivery time : 12-18 months from order date
- After-sales service : Dedicated concierge service
summary
We have brought you the latest information regarding the release of the Century Coupe in 2026. Toyota’s announcement of a new project makes it more likely that the Century will become an independent brand and the lineup will be expanded.
We plan to provide further details after the official announcement on October 13, 2025. Attention will be focused on future developments to see what impact Century’s new challenge will have on Japan’s luxury car market.
