Toyota Industries Corporation will exhibit two contrasting concept models that propose new possibilities for the RAV4 at Tokyo Auto Salon 2025, which will be held at Makuhari Messe from Friday, January 10th to Sunday, January 12th, 2025.
As a member of the Toyota Group, Toyota Industries is not only responsible for the production of the RAV4, but also participates in its development, including planning, design, and engineering. This time, in order to maximize the diverse appeal of the RAV4, the company will be exhibiting two concept models with completely different personalities.
1. DARK SIDE PERFORMANCE: A mysterious RAV4 straight out of a sci-fi world

DARK SIDE PERFORMANCE
The first concept model, “DARK SIDE PERFORMANCE,” features a mysterious, futuristic design that embodies a new side of the RAV4.
It overturns the outdoor image of the traditional RAV4 and evokes the kind of mobility you’d see in a sci-fi movie, anime, game, etc. The dark coloring, sharp design, and lighting scattered throughout will captivate anyone who sees it.
This “DARK SIDE PERFORMANCE” is more than just a concept car. It is a challenge to the future that embodies the infinite possibilities of the RAV4 through bold design and innovative technology.
2. Outdoor Lifestyle Package: Experience nature in your own RAV4

Outdoor Lifestyle Package
Another concept model, the “Outdoor Lifestyle Package,” is based on the RAV4 Off-Road Package and is an example of a vehicle that can be customized to suit the user’s personality and lifestyle.
This model, which was well-received at the previous Tokyo Auto Salon, has been further enhanced with the addition of new customization parts, offering the joy of enjoying nature in your own RAV4.
It has been customized to combine functionality and design to be suitable for a variety of outdoor activities, such as camping, fishing, and surfing. Special parts such as a roof rack, side awning, and special wheels will stimulate your sense of adventure.
Rediscover the charm of the RAV4 at the Toyota Industries booth
In addition to the two concept models mentioned above, Toyota Industries’ booth at Tokyo Auto Salon 2025 will have a variety of information and exhibits related to the RAV4.
This exhibition will bring out the RAV4’s appeal to the fullest, something only Toyota Industries, which is deeply involved in everything from production to development, can do. Please take this opportunity to visit the Toyota Industries booth and experience the new possibilities of the RAV4.
Tokyo Auto Salon 2025 Event Overview
- Period: January 10th (Fri) – 12th (Sun), 2025
- time:
- January 10th (Friday) 9:00-19:00 (Special public opening from 14:00-19:00)
- January 11th (Sat) 9:00-19:00
- January 12th (Sun) 9:00-18:00
- Venue: Makuhari Messe (Japan Convention Center)
- Organizer: Tokyo Auto Salon Secretariat (TASA)
- Toyota Industries booth: Hall 9, Booth No. 925
More Information
- Tokyo Auto Salon 2025 Official Website: https://www.tokyoautosalon.jp/2025/
- DARK SIDE PERFORMANCE concept movie: https://youtu.be/hKD3Fe8iyrw
Please come visit the Toyota Industries booth at Tokyo Auto Salon 2025!


























