Sony Honda Mobility (SHM), a joint venture between Sony and Honda, unveiled an evolved version of the AFEELA sedan at CES 2024, the world’s largest technology trade show, which will be held in Las Vegas from January 9th to 12th, 2024. Pre-orders for the AFEELA will begin in the first half of 2025, with the car scheduled for release in 2025. Deliveries will begin in North America in the spring of 2026.
Sony Honda Mobility New “Afila” Updated Prototype Model Exterior
The prototype features thicker pillars and traditional side mirrors, with styling changes continuing further down the line. A new rear bumper, revised trunk, and updated taillights have also been spotted. In addition to the styling tweaks, the car’s dimensions have also grown, now measuring 4,915mm long, 1,900mm wide, 1,460mm high, and with a 3,000mm wheelbase.
| Specifications | Old AFEELA prototype |
New AFEELA prototype |
|---|---|---|
| full length | 4,895mm | 4,915mm |
| Overall width | 1,900mm | 1,900mm |
| Overall height | 1,460mm | 1,460mm |
| Wheelbase | 3,000mm | 3,000mm |
| Passenger capacity | 5 people | 5 people |
Sony Honda Mobility New “Afila” Updated Prototype Model Interior
There are several updates, including a revised center console that appears to have dual wireless smartphone chargers, a slightly improved steering wheel, a new rearview mirror, and what appears to be a monitoring system.
Sony Honda Mobility’s new “Afila” equipped with Microsoft Azure OpenAI
The companies announced several other developments, including a “conversational personal agent” that will use Microsoft Azure OpenAI . While the two companies didn’t say much about it, they aim to create ” an advanced voice-enabled system that enables seamless communication through natural language and conversation-like interactions .”
Sony and Honda (SHM) announce the new “AFEELA”
SHM announced its new brand “AFEELA,” which represents the “FEEL” that lies at the heart of the mobility experience. The company unveiled a prototype that embodies SHM’s vision of creating a new relationship between people and mobility. Development will proceed based on the prototype.
Sony and Honda (SHM) New “AFEELA” Exterior
The vehicle is equipped with a “Media Bar” that allows intelligent mobility to communicate with people through light, enabling interactive communication between mobility and people. Going forward, the company will explore a wide range of possibilities together with various partners and creators. The front suspension uses double wishbones and the rear uses multi-links, and the vehicle is fitted with 21-inch aluminum wheels, with 245/40R21 tires in the front and 275/35R21 in the rear.
| Specifications | AFEELA |
|---|---|
| full length | 4,895mm |
| Overall width | 1,900mm |
| Overall height | 1,460mm |
| Wheelbase | 3,000mm |
| Passenger capacity | 5 people |
Sony and Honda (SHM) New “AFEELA” interior
The design is based on a pure and gentle round tone, making one feel as if wrapped in a cocoon. Not only is it comfortable, but distracting ornamentation is minimized and the coloring is kept simple. It is people-centric, aiming to realize the functions and experiences that people desire. By proposing a new HMI and linking with cloud-based services, it creates an in-car environment personalized for each user. It provides users with entertainment beyond driving. By fusing the real and virtual worlds, it expands the mobile space into an entertainment space and an emotional space. It also pursues new entertainment possibilities by making full use of digital technologies such as the metaverse.
Sony and Honda (SHM) New “AFEELA” Safety Features
Providing a comfortable travel space on top of safety and security technology. Aiming to equip the car with Level 3 autonomous driving functions under specific conditions, the company is also working on developing Level 2+ driving assistance functions for a wider range of driving conditions, such as urban areas. The hardware, with a maximum computing performance of 800TOPS, is equipped with Qualcomm Snapdragon Digit
Sony Honda Mobility News Release
https://www.shm-afeela.com/ja/news/2023-01-04/
https://www.shm-afeela.com/en/news/2023-08-30/
AFEELA
