Mazda renews its brand logo – Entering a new era with flat design

Mazda is revamping its iconic brand logo. The three-dimensional emblem, commonly known as the “seagull mark,” which has been popular since 1997, will evolve into a flatter, simpler design. This bold change will signal Mazda’s response to the digital age and its renewed determination in this transformative period in the automotive industry. The Yomiuri Shimbun also published an article about the change on January 28, 2025.

Flat design for the digital age

Mazda has revamped its brand logo based on the design registered with the Japan Patent Office in July 2024 ( trademark application 2024-075239 ). The new logo eliminates the metallic texture and layered depth that were characteristic of the previous logo, adopting a flat design that improves visibility on smartphones and digital displays. The outer oval has a smoother curve, and the seagull’s wings are composed of straight lines, giving it a refined impression down to the smallest details.

This flattening is a trend that many companies have adopted in recent years. Well-known automakers such as Volkswagen, BMW, and Nissan have been simplifying their logos, and Mazda has now followed suit. The reason behind this is that with the spread of digital devices, there is a growing need for logos to be instantly recognizable even on small screens.

A new declaration of determination in a once-in-a-century period of change

This logo change is more than just a design refresh. The automotive industry is currently undergoing a once-in-a-century transformation. The environment surrounding the industry is undergoing drastic change, with decarbonization, the development of autonomous driving technology, and the shift to electric vehicles, and each company is competing for survival. In this climate, Mazda appears to be aiming to convey its proactive stance toward change through the renewal of its brand logo. The new logo will symbolize Mazda’s vision for the future, combining its tradition and innovation.

History of the Mazda logo

Mazda’s logo has undergone several changes since the company was founded in 1920. When the company was first founded, a stylized milling machine logo was used, but it later evolved into a design that incorporated the company name “Mazda.” In 1975, a logo with a simple font was introduced, and in 1991, a diamond-shaped logo was adopted. In 1997, it evolved into the current seagull mark. This is the first logo change in about 10 years. While a minor change was made in 2015, this is the first such major change in 28 years. The new logo will symbolize Mazda’s blazing a path to the future while inheriting its history and traditions.

Timing of new logo introduction and future developments

The specific date for when the new logo will be introduced has not been announced. However, it is highly likely that it will be unveiled on January 30th, Mazda’s founding anniversary. The new logo is expected to be used not only on vehicle emblems, but also in all aspects, including the corporate logo, website, and advertisements. Mazda aims to refresh its brand image through the new logo and strengthen engagement with customers.

A word from the editorial department

Mazda’s new brand logo has finally been announced! While retaining the image of the previous logo, the new design is simpler and more refined, conveying Mazda’s strong determination for the future.

In today’s world of accelerating digitalization, the evolution of the logo into one that is highly visible in all situations can be said to demonstrate Mazda’s strategic vision.

Furthermore, at a time when the automotive industry is undergoing a once-in-a-century transformation, we too have high hopes for Mazda’s approach to pioneering a new era by fusing tradition with innovation.

Mazda cars bearing this new logo will no doubt drive the streets of town and captivate people all over the world. Our editorial team will keep a close eye on Mazda’s future developments and bring you the latest information.