The highly anticipated launch of the new Lexus GX on April 3, 2024 , brought new excitement to the premium SUV market. And as if to further fuel that excitement, Toyota Customizing & Development Co., Ltd. announced a customization lineup exclusively for the new GX from its MODELLISTA brand, which boasts immense popularity for customizing Lexus and other Toyota vehicles, on the same day.
These exquisite parts are scheduled to hit the market on the same day as the new GX vehicle launch, which is great news for owners who want to get their own special vehicle as soon as it is delivered. The prices range from 10,450 yen to 1,660,450 yen (tax included), and range from accent parts that accentuate individuality to aero packages that dramatically change the overall impression of the vehicle, allowing owners to enjoy free customization according to their own style and budget.
The design concept for the new Modellista parts for the new GX is “Dandy mode.” This concept seeks to express not just visual brilliance, but also inner values such as sophisticated adult intelligence, dignity, and unwavering individuality. Modellista has embodied this “Dandy mode” in the form of an “urban off-road style” that beautifully combines urban elegance with the power of a full-fledged off-roader. By incorporating modern, three-dimensional forms that seem to have been painstakingly crafted by a skilled sculptor, the parts aim to emanate a clear and striking presence that stands out not only in the refined urban landscape but also in the majestic natural surroundings. With a deep understanding and respect for the robust and advanced design language inherent in the new GX, Modellista’s keen sensibilities have been applied to create a selection of items that maximize and amplify its potential appeal. The new car further enhances the two faces of the GX – elegant cruising on-road and reliable off-road capability – and promises to significantly enhance the joy of ownership and the pleasure of driving. It is a passionate message from Modellista to today’s “dandies” who pursue an active yet sophisticated lifestyle, freeing themselves from the hustle and bustle of everyday life and heading out on new adventures on the weekends.
An overwhelming presence created by the front and rear: MODELLISTA Advanced Luxury Package
LEXUS GS550 MODELLISTA
The core of the exterior customization for the new GX is the “MODELLISTA Advanced Luxury Package.” This is a set that includes a “front spoiler” that tightens the vehicle’s front mask and a “rear skirt” that gives the rear view a sense of stability and strength, and is also offered as the “MODELLISTA AERO PARTS SET.” Installing this package creates a sense of design unity that flows from front to rear, further enhancing the styling of the new GX and giving it a dynamic and sophisticated aura.
First, the front spoiler defines the vehicle’s first impression. Its design is truly stunning. Its most distinctive feature is the powerful U-shaped design that boldly emphasizes the center. This unique and dynamic design creates a strong visual impact, instantly recognizable from afar as a Modellista-equipped vehicle, creating a strong identity and unwavering presence. Rather than simply adding volume, the spoiler utilizes a modern, sculptural, three-dimensional expression with a complex combination of sharp edges and smooth surfaces, creating a sophisticated atmosphere that blends seamlessly into urban streetscapes. Looking at the details, accents such as slits are effectively placed to coordinate with the vehicle’s overall design, enhancing its sportiness and premium feel without disrupting the overall harmony. This front spoiler not only gives the new GX an aggressive look, but also enhances its dignity as a premium SUV, making it a key element that truly symbolizes the “urban off-road style” advocated by Modellista. It beautifully expresses Modellista’s design philosophy, fusing the sophistication of the city and the strength of the earth at a high level.
LEXUS GS550 MODELLISTA
Next, the rear skirt tightens the rear styling and creates a powerful stance. This part skillfully inherits and develops the design theme presented in the front spoiler. This maintains the continuity of the vehicle’s overall design, creating a distinctive and sophisticated rear view that is consistent from front to rear. The integration of the front and rear designs is strengthened by incorporating accents such as a U-shaped motif reminiscent of the front and consistent slit shapes. This results in a visual sense of width throughout the vehicle, and the low center of gravity emphasizes its solid, stable appearance. Furthermore, the design treatment of the underside of the vehicle exudes a powerful, almost protective feel, further highlighting the new GX’s toughness as a full-fledged off-road vehicle. Rather than simply pursuing aesthetic beauty, it also streamlines airflow behind the vehicle, potentially contributing to improved stability at high speeds. The front spoiler and rear skirt are fitted together as one, giving the new GX a more dynamic and elegant silhouette, achieving perfect proportions that never tire of being admired from any angle.It can be described as a moving work of art that quietly but eloquently expresses the owner’s individuality.
These attractive aero parts are available in pre-painted colors to perfectly match the owner’s chosen body color. Two highly popular colors, “Sonic Quartz (085)” and “Graphite Black Glass Flake (223),” are available from Lexus’s rich, rich color palette. Sonic Quartz is an elegant, clean-looking white pearl that creates complex shadows depending on the light. Meanwhile, Graphite Black Glass Flake is a deep, rich black with a delicate sparkle of glass flakes. Both colors maximize the design of the Modellista aero parts and further enhance the luxury feel of the new GX. Of course, careful consideration has also been given to owners who choose a body color other than these two. Unpainted parts are available, and after purchase, dealers or other retailers can precisely paint them to match the vehicle’s body color (painting costs will be charged separately). This flexibility allows all new GX owners to enjoy sophisticated customization with Modellista aero parts, regardless of the body color. For owners who pay attention to details and seek a perfect finish, the provision of this option is extremely valuable.
Attention to detail highlights individuality: MODELLISTA PARTS
In addition to the aero parts that come with the package, Modellista also offers a wide range of individual customization items under the “MODELLISTA PARTS” lineup. This allows owners to personalize the new GX more freely to suit their preferences and lifestyle, without being limited by the package. Among these, the “rear spoiler” is particularly noteworthy as an item that can effectively change the impression of the vehicle.
This rear spoiler’s most distinctive feature is its separate left and right structure, which sets it apart from typical roof spoilers. This unique, dynamic design adds a light accent to the visual flow from the roof end to the rear window, dramatically and effectively transforming the impression of the vehicle’s upper section. While the rear view of an SUV can sometimes be monotonous, the addition of this spoiler adds a dynamic and sporty touch, allowing you to enjoy different expressions depending on the angle from which you view it. Furthermore, this rear spoiler is available painted in the same color as the body (exterior color option), so it blends seamlessly into the vehicle design, seemingly as if it was always there. The design features horizontal lines, creating a visually light and active impression. Adding a sharp, light accent to the new GX’s solid body balances the overall look while enhancing its sporty image. And what’s particularly noteworthy is that this divided shape is designed to work in a clever way with the design of Modellista’s aero parts, such as the front spoiler and rear skirt introduced earlier. This further enhances the sense of unity and completeness of the design of the entire Modellista part. By installing this rear spoiler, the rear view of the new GX will be given a sophisticated sportiness, further enhancing its multifaceted appeal.
And for owners of the new GX lineup’s “OVERTRAIL” and “OVERTRAIL+” grades, which are particularly focused on off-road capability, Modellista has prepared a special item: the “Side Step Metal Plate.” This part was developed with the aim of achieving a high level of both practical functionality, protecting the feet of occupants to allow them to get in and out smoothly and safely, and design, adding a stylish touch to the side view, without compromise. The development philosophy is summed up in the concept of “the duality of function and design.” In other words, it beautifully harmonizes the sometimes contradictory elements of functionality and design.
The material is luxuriously crafted from high-quality stainless steel, known for its durability and corrosion resistance. The sharp shine and rich texture unique to stainless steel bring a sense of quality and sophistication to the vehicle’s side sills. The side steps, which tend to have a rugged impression, are accented with luxurious metal accents, subtly creating a sophisticated urban feel befitting the “urban off-road style.” The design clearly distinguishes the actual step area from the rest of the decorative area with sharp, well-defined lines. This clearly defines the functional scope of the step, while eliminating monotony and adding visual rhythm and depth. Rather than simply being a flat metal plate, the part may be stamped to create a three-dimensional shape or feature a hairline finish, creating a richly expressive appearance depending on the lighting, dramatically improving the overall quality of the side view. Without compromising the inherent tough and powerful image of the “OVERTRAIL” and “OVERTRAIL+” models, the new side step metal plate enhances their appeal and adds an elegance that stands out even when driving in urban areas. This side step metal plate is a part that truly embodies functional beauty, and is a masterpiece that will fully satisfy the desire of owners who are particular about details and do not compromise. The solid texture you feel under your feet every time you get in and out of your car is sure to bring special satisfaction to your daily car life.
Unparalleled brilliance and performance from under your feet: 22-inch forged aluminum wheels
LEXUS GS550 MODELLISTA
Aluminum wheels play an extremely important role in determining the overall impression of a vehicle’s styling. For the new Lexus GX, Modellista has developed a “22-inch forged aluminum wheel and tire set” and a “22-inch forged aluminum wheel set” that will leave a stunning presence. The large 22-inch diameter perfectly balances with the imposing body size of the new GX, bringing strength and power to the vehicle’s feet and maximizing the visual impact of customization.
The wheel’s design is characterised by three sets of powerful twin spokes (a total of six spokes paired together), which cleverly utilize the six wheel nuts (six-hole hubs) used on the new GX as a design element. Each spoke is thick and sharply edgy, conveying a visual sense of stability and unwavering strength, as if the heavyweight GX body is firmly planted on the ground. This dynamic design gives the viewer an active and sporty impression, making it an iconic design full of the originality that only Modellista can offer. However, it is not simply powerful; the edges of the spokes feature a design treatment called “flap shaping” that gives them a light and airy impression, as if they are sharply cutting through the wind. This eliminates the sense of heaviness typical of large-diameter wheels, and instead creates a sense of dynamism as if they are rotating, further enhancing the wheel’s larger diameter. Further examination reveals sharp slits woven into some of the spokes, which are linked to the design of other Modellista aero parts, such as the front spoiler and rear skirt. This demonstrates the meticulous calculations and attention to detail that only Modellista can provide in order to enhance the sense of design unity in the customization of the entire vehicle. The wheel center cap proudly displays the Modellista logo, subtly asserting the quality and status of the brand.
The most important thing to note about these wheels is that they are manufactured using the forging process. Forging is an advanced manufacturing method in which a metal block (billet) is heated to a high temperature, hammered under thousands of tons of pressure in a massive press, and then forced into a mold. Compared to the typical aluminum wheel manufacturing method of casting (in which molten aluminum alloy is poured into a mold and solidified), forging refines the crystalline structure of the metal and eliminates internal defects such as air bubbles, resulting in significantly improved strength and rigidity. This high strength and rigidity allows for a thinner and lighter design than a cast wheel while maintaining the same strength. Reducing wheel weight directly leads to a reduction in unsprung weight. Unsprung weight refers to the total weight of the suspension components (tires, wheels, brakes, etc.) below the springs. The lighter this weight, the faster and more accurately the suspension can respond to road irregularities. This results in improved ride comfort and better tire contact, which in turn improves handling responsiveness and precision, resulting in a more linear, sporty driving feel. Furthermore, the reduced moment of inertia of the rotating parts contributes to improved acceleration and deceleration performance, as well as improved fuel economy. Furthermore, the high rigidity of forged wheels suppresses wheel deformation (deflection) during cornering or heavy braking, maximizing tire performance and providing a more direct steering feel and stable driving performance. Modellista’s 22-inch forged aluminum wheels not only boast a breathtakingly beautiful design and overwhelming presence, but also undoubtedly improve the driving performance of the new GX, making them the ultimate product that combines function and design at a high level.
The wheels are available in two forms: a wheel set (with anti-theft security lock nuts) that allows owners to freely combine their preferred tires, and a tire set (also with security lock nuts) that comes pre-mounted with high-performance tires carefully selected by Modellista to match the new GX and these wheels. By selecting the tire set, there is no need to worry about wheel and tire compatibility; you can install them in a state that will deliver optimal performance immediately after purchase and fully experience their outstanding performance. Another welcome consideration is that security lock nuts are included as standard to protect the expensive forged wheels from the risk of theft, giving owners peace of mind. These forged aluminum wheels not only add an unparalleled shine to the new GX’s undercarriage, but also raise the quality of driving itself to a new level, making them a truly customization part worthy of a flagship.
The new Lexus GX worldview spun by “Dandy mode”
“Dandy mode” is a customization concept launched by Modellista for the new Lexus GX. This striking term goes beyond the superficial meaning of simply being stylish or sophisticated, and can be interpreted as embodying deeper, modern values. Historically, the word “dandyism” has been used to refer not only to beauty and attention to detail in one’s appearance, but also to an entire lifestyle that embraces intelligence, culture, dignity, and, above all, a person’s own firm philosophy and aesthetics. Modellista’s “Dandy mode” seeks to express these universal values of modern society in the concrete form of an “urban off-road style” through the new GX premium SUV and the customization parts that adorn it.
For example, it evokes the image of someone who possesses the intelligence and refined demeanor required for cutting-edge business, yet the adventurous spirit and drive to escape the hustle and bustle of the city and venture into nature on weekends to enjoy the outdoors. These seemingly contradictory elements evoke the image of a person who naturally and seamlessly embodies them as part of their lifestyle. The new Lexus GX itself possesses the comfort and status of a luxurious urban SUV, while also boasting genuine off-road performance. The GX’s unique character and the “Dandy mode” concept resonate beautifully, complementing each other. Modellista’s customization parts act as a powerful catalyst to further amplify this resonance and express it in a more vivid form. The aero parts, with their sculptural, three-dimensional, modern design, exude urban sophistication and advanced technology. The side step metal plates, which shine with the brilliance of high-quality stainless steel, and the forged aluminum wheels, which combine a powerful design with light weight and high rigidity, each symbolize toughness, functional beauty, and the texture that only the real thing can have.
Equipped with these carefully selected parts, the new GX is no longer simply a machine for transportation. It eloquently elevates itself into a personal, irreplaceable space that speaks volumes about the owner’s lifestyle, values, and aesthetic sense. In the business world, it exudes the reliability and dignity of a successful person, and in private life, it heightens the anticipation of freedom from the mundane and new experiences. It may be said to be the ultimate gear for active, sophisticated adults living today. “Dandy mode” is a quiet yet powerful message from Modellista to mature adults who have established their own style and the discerning eye to discern the true value of things, unswayed by rapidly changing trends. Through customization of the new GX, Modellista is proposing a new form of luxury for a new era, one in which each owner’s individuality shines through, rather than a uniform luxury.
The immeasurable value that customization of the new GX Modellista brings to owners
The Modellista brand, developed by Toyota Customizing & Development Co., Ltd., has long provided Toyota and Lexus vehicle owners with high-quality, well-designed customization parts that maximize the appeal of their vehicles. Their extensive experience, deep knowledge gained through collaboration with the vehicle development department, and outstanding technical capabilities are fully utilized in the development of customization parts for the new Lexus GX. Choosing Modellista means receiving deeper value than simply installing parts.
By installing these Modellista customization parts, owners of the new GX will be able to enjoy immeasurable value, specifically as follows:
First, it has “a unique, overwhelming personality and an unwavering presence.” The new GX is attractive and highly refined even in its stock state, but by installing Modellista parts, its styling is elevated to an even higher level, making it different from any other GX and strongly asserting the owner’s one-of-a-kind individuality. In particular, the unique U-shaped design of the front spoiler and the stunning brilliance of the 22-inch forged aluminum wheels at the feet make such a strong visual impact that it is instantly recognizable as a Modellista-equipped vehicle even from a distance, impressing those around with the owner’s extraordinary taste.
Secondly, it is “an improved sense of luxury with more sophistication and depth.” Modellista’s design philosophy is not simply to pursue flashiness or originality, but to always aim to give a more high-quality, refined impression while respecting and utilizing the inherent design merits and character of the base vehicle to the fullest extent. The intricate, almost sculptural shapes seen in the new GX parts and the generous use of high-quality materials such as stainless steel further enhance the premium feel of the new GX, and are sure to satisfy the joy of owning and looking at it every day.
Thirdly, “the high level of compatibility between functionality and design.” As can be seen in the example of the side step metal plate introduced earlier, Modellista parts are not only designed with the pursuit of aesthetic beauty and perfection in design, but also with deep consideration given to practical functionality. Furthermore, forged aluminum wheels not only have a beautiful design, but also clearly contribute to improving the vehicle’s basic driving performance, such as ride comfort, handling, and even fuel economy, through their light weight and high rigidity. It is not design for the sake of design, but meaningful beauty backed by function. That is Modellista’s commitment.
The fourth and most important value is “absolute peace of mind and reliable quality backed by a development system directly linked to the manufacturer.” Toyota Customizing & Development, which develops the Modellista brand, is a member of the Toyota Motor Corporation Group and works closely with the company from the development stage of the vehicle itself to develop customization parts. This allows them to offer extremely high reliability that sets them apart from aftermarket parts manufacturers in terms of quality, such as parts installation precision (fitting), durability to withstand long-term use, and above all, passenger safety. Furthermore, careful consideration is given to vehicle warranty compatibility and compliance with regulations, allowing owners to enjoy customization with complete peace of mind.
Through these values, Modellista’s customization parts will become an essential element for owners of the new Lexus GX to transform their car, which is simply a means of transportation, into a canvas for self-expression and a special partner that they can grow to love deeply. These parts, which will be released to the market at the same time as the release of the vehicle itself, will be the ideal long-awaited option for discerning owners who want to realize their ideal style from the moment they take delivery of their car.
Conclusion: Enter a new world of customization with the new GX
The Modellista brand’s latest customization lineup was announced to coincide with the debut of the long-awaited new Lexus GX. Under the sophisticated concept of “Dandy mode,” the lineup embodies “urban off-road style,” a beautiful blend of urban elegance and the power of a full-fledged off-road vehicle, with exceptional design and unwavering quality. Each of these attractive parts—including a front spoiler, rear skirt, rear spoiler, side step metal plates, and 22-inch forged aluminum wheels—not only maximizes the new GX’s potential, but, when combined, they create a one-of-a-kind styling with perfect design harmony and a commanding presence. Prices range from ¥10,450 to ¥1,660,450 (tax included), offering a wide range of options, from small accent pieces to complete packages. Owners can choose from a variety of options to suit their needs and budgets, from the fun of selecting individual parts to creating a completely coordinated look. In addition, pre-painted parts are available to match popular body colors, as well as bare parts for other colors, so all new GX owners can fully enjoy the world of Modellista customization, regardless of body color.
In particular, the front and rear aero parts with their striking, powerful U-shaped design, the side step metal plates that perfectly combine functionality and style, and the forged aluminum wheels that not only look beautiful but also contribute to improved driving performance are must-have items for discerning owners who do not compromise on aesthetic beauty, functionality, or quality. These parts have the potential to elevate the new Lexus GX beyond the scope of a mere premium SUV, elevating it into a truly special vehicle that combines urban sophistication with the toughness of the great outdoors. Why not embody the new “Dandy mode” worldview proposed by Modellista in your new Lexus GX and experience an unprecedented driving experience and the joy of ownership? The parts are scheduled to be released on the same day as the new GX, marking the start of a new trend in customization.
Modellista News Release
https://www.modellista.co.jp/press/2025/0403_gx
Modellista
