Toyota Motor Corporation announced two special edition vehicles on May 22, 2025, that will add new appeal to the Crown brand, a longtime symbol of Japanese luxury cars: the Crown Sedan The 70th and the Crown Sedan “THE LIMITED-MATTE METAL.” These new models will go on sale from June 2, 2025, with manufacturer suggested retail prices ranging from 7,550,000 yen to 9,100,000 yen. The Crown Sedan, part of the new-generation Crown series, is set to further enhance its presence with the arrival of these special edition vehicles. This article provides a detailed introduction to the specs and equipment of these noteworthy new models.
The Toyota Crown is positioned as the Toyota brand’s highest-end model group, and is a venerable model that has walked alongside Japanese automotive history since the first model was released in 1955. In recent years, the Crown has undergone a major transformation, with the lineup of the entire series being actively expanded to meet the diverse values and lifestyles of customers, moving from the previous sedan-centered lineup to include the crossover sedan “Crown Crossover,” the SUV “Crown Sport,” the saloon “Crown Sedan” that will be featured in this article, and the crossover wagon “Crown Estate,” which is scheduled to be released in the future.
Summary of the new special edition Toyota Crown Sedan
■Announcement and release
- Announcement date: May 22, 2025
- Release date: June 2, 2025
■Types of special edition vehicles
- Crown Sedan The 70th
- Crown 70th Anniversary Model (Second Model Following Crossover)
- Crown Sedan “THE LIMITED-MATTE METAL”
- Limited edition model sold at the Crown flagship store “THE CROWN”
■Price range (tax included)
- Overall: 7,550,000 yen to 9,100,000 yen
■ [Special Edition] Crown Sedan The 70th
- Exterior:
- Exclusive two-tone body color (2 types):
- Precious metal x precious white pearl
- Precious metal x precious black pearl
- Matte black 20-inch aluminum wheels (same as THE LIMITED-MATTE METAL)
- Dedicated side decals (optional)
- Exclusive two-tone body color (2 types):
- interior:
- Exclusive interior color “Black Lustre”
- Black wood grain panels (instrument panel, center console, door trim)
- Exclusive items with “THE 70th” logo:
- Premium Shift Knob
- Instrument panel (laser decoration)
- Projection Courtesy Illumination
- Manual Case
- Vehicle key
■ [Special Edition] Crown Sedan “THE LIMITED-MATTE METAL”
- Exterior:
- Special exterior color “Matte Metal”
- Thin and uniform finish achieved through expert craftsmanship
- Special surface treatment “TM Coat” adopted (improved stain resistance and stain removal)
- Matte black painted 20-inch aluminum wheels (same as the 70th, tire size: 245/45ZR20)
- Special exterior color “Matte Metal”
- interior:
- Special interior color “Black Lustre”
- Black woodgrain panel
- Dimpled genuine leather steering wheel (heated and touch-sensitive, with silver switch surrounds, dark gray metal spokes, and gray overlock stitching)
- Dimpled genuine leather shift knob (piano black finish)
- “THE LIMITED-MATTE METAL” exclusive laser decorated instrument panel
- Dedicated Crown keys (2 pieces)
- Full black manual case
- others:
- Digital key standard adoption
■ Features of the base new Crown sedan (full model change in November 2023)
- The third installment of the new generation Crown series
- The only FR (front engine, rear drive) in the series
- Powertrain:
- 2.5L hybrid system
- FCEV (hydrogen fuel cell vehicle)
- Adopts rear-wheel steering system “Dynamic Rear Steering”
- Hub bolts are used to fasten the wheels (improved rigidity)
- Equipped with a 12.3-inch full digital meter
- The latest preventive safety package “Toyota Safety Sense” is standard equipment
■ Price details (tax included)
- Base model “Z” grade:
- 2.5L Hybrid: 7,300,000 yen
- FCEV: 8,300,000 yen
- Special edition vehicle “Z The 70th”:
- 2.5L Hybrid: 7,550,000 yen (base price +250,000 yen)
- FCEV: 8,550,000 yen (base price +250,000 yen)
- Special edition vehicle “Z “THE LIMITED-MATTE METAL””:
- 2.5L Hybrid: 8,100,000 yen (base price +800,000 yen)
- FCEV: 9,100,000 yen (base price +800,000 yen)
Embracing 70 years of Crown tradition: The appeal of the special edition “Crown Sedan The 70th”
The special edition “The 70th” Crown Sedan was designed to celebrate the 70th anniversary of the birth of the first-generation Crown. The first of these 70th anniversary special edition models has already been announced for the Crown Crossover, and this sedan model is the second in the series to follow.
Exclusive two-tone color creates a refined exterior
The first notable feature of the “New Crown Sedan The 70th” is its exterior color. While the standard Crown Sedan is only available in monotone colors, this special edition Two color variations are available: “Precious Metal x Precious White Pearl” and “Precious Metal x Precious Black Pearl.” These color combinations express harmony with the Japanese landscape and further accentuate the Crown Sedan’s elegant form. The 20-inch aluminum wheels with a matte black finish, shared with the other special edition model, “THE LIMITED-MATTE METAL,” create a sharp impression. An optional side decal exclusive to this special edition model further enhances its exclusivity.
CROWN-Z-THE-70th
Special interior equipment and a high-quality space to commemorate the 70th anniversary
CROWN Z THE 70th
Turning to the interior, the new Crown Sedan The 70th features an exclusive “Black Lustre” interior color. The deep black base creates a high-quality, tranquil space. Furthermore, the instrument panel, center console, and door trim feature black wood grain panels, creating a chic atmosphere. Special features unique to the 70th anniversary model include a premium shift knob engraved with the “The 70th” logo, an instrument panel with the same logo, and the projection courtesy illumination that illuminates the footwell when the front doors are opened, all of which are sure to satisfy the joy of ownership. Other features include a manual case and vehicle key with the special logo, showcasing the attention to detail that characterizes this commemorative model.
Premium shift knob engraved with the 70th logo
Instrument panel engraved with the “70th” logo
Projection courtesy illumination also features a special logo
For owners seeking ultimate individuality: “Crown Sedan THE LIMITED-MATTE METAL” available exclusively at Crown specialty stores
CROWN-Z-THE LIMITED-MATTE METAL
The other special edition vehicle announced is the “Crown Sedan THE LIMITED-MATTE METAL.” This model has been created as a truly special vehicle to be sold exclusively at “THE CROWN,” the Crown flagship store that serves as a brand hub and exhibition center for all models, catering to the diverse lifestyles of its users. This special edition vehicle, named “THE LIMITED-MATTE METAL,” has already been offered for the “Crown Crossover THE LIMITED-MATTE METAL,” which will be released in December 2023, and the “Crown Sport RS THE LIMITED-MATTE METAL,” which will be released in October 2024, and is being developed as part of a lineup that exudes a special individuality in the Crown series.
Special color “Matte Metal” and innovative surface treatment “TM Coat” that highlight the craftsmanship of artisans
The crown sedan’s most distinctive feature, as its name suggests, is its special “Matte Metal” body color. This “Matte Metal” finish is not simply a matte finish; it is achieved through Toyota’s master craftsmanship, resulting in a thin, uniform finish. Even more noteworthy is the use of a special surface treatment called “TM Coat” to maintain the matte finish’s beauty for a long period of time. This TM Coat provides long-lasting stain resistance and easy removal of dirt without affecting the matte finish, making it a groundbreaking technology that reduces concerns about caring for a matte-painted vehicle. In addition to this special body color, the exterior is equipped with 20-inch aluminum wheels (245/45ZR20 tires) in matte black, the same as the “70th” model, completing the car’s bold styling.
High-quality interior with attention to detail and advanced digital key
The Crown Sedan THE LIMITED-MATTE METAL also boasts a unique interior. The exclusive “Black Lustre” interior color and the black wood grain paneling on the instrument panel, center console, and door trim share a distinctive aesthetic with the 70th-generation model. The steering wheel and shift knob feature dimpled genuine leather for a sportier, more luxurious feel. The leather-wrapped three-spoke steering wheel features silver accents around the steering switches and dark gray metal accents on the spokes, gray overlock stitching, and a heated steering wheel and touch sensors for added functionality. The shift knob also boasts a beautiful combination with piano black accents. Additionally, the instrument panel features laser-engraved details exclusive to THE LIMITED-MATTE METAL, further enhancing the model’s unique exclusivity. Other items included include two specially designed Crown keys and a fully black manual transmission case, further enhancing owner satisfaction. As an advanced feature, a digital key that allows you to use your smartphone as a vehicle key is also standard, further enhancing convenience.
CROWN Z THE LIMITED MATTE METAL Black Lustre exclusive interior color
CROWN Z THE LIMITED MATTE METAL steering wheel
CROWN Z THE LIMITED MATTE METAL center console
CROWN Z THE LIMITED MATTE METAL instrument panel,
The new Crown Sedan’s capabilities combine tradition and innovation
Before these special edition models were released, the new Toyota Crown Sedan underwent a full model change in November 2023 , which also brought with it many notable changes.
Positioning as a new generation Crown series and adoption of FR drive
This sedan, launched as the third model in the “New Generation Crown Series,” is unique in that it is the only one in the series to use a front-engine, rear-wheel drive (FR) configuration. This gives it the relaxed proportions of a traditional sedan, as well as the straightforward handling and excellent weight balance that only an FR configuration can provide.
Powertrains that meet diverse needs: 2.5L hybrid and FCEV
In addition to the 2.5L hybrid system, the powertrain lineup also includes a hydrogen fuel cell vehicle (FCEV) with excellent environmental performance, providing options to meet a variety of needs.
Chassis technology that enhances driving performance and advanced safety and comfort features
To enhance driving performance, the car employs a rear-wheel steering system called “Dynamic Rear Steering,” which combines excellent maneuverability at low speeds with driving stability at high speeds. Furthermore, by using hub bolts instead of the conventional nut method to fasten the wheels, the fastening rigidity is improved, contributing to a more direct steering feel and driving stability. Looking towards the driver’s seat, a large 12.3-inch full digital meter is installed, which displays a variety of information graphically, creating an advanced cockpit space. In terms of safety equipment, the latest preventive safety package “Toyota Safety Sense” is standard equipment, providing multifaceted support to the driver.
New Crown Sedan specifications
| Specifications | Crown Sedan 2.5 Hybrid |
|---|---|
| full length | 5,030mm |
| Overall width | 1,890mm |
| Overall height | 1,475mm |
| Wheelbase | 3,000mm |
| engine | Inline 4-cylinder 2.5L direct injection engine D-4S + motor (THS II) |
| Maximum power | 136kW (185ps) / 6,000rpm |
| Maximum torque | 225Nm (22.9kgm) / 3,600rpm |
| Motor maximum output |
132kW (180ps) |
| Motor Max Torque |
300Nm (30.6kgm) |
| transmission | Multi-Stage Hybrid System (10-speed AT) |
| battery | Nickel-metal hydride battery 5Ah |
| Drive system | 4WD (E-Four) |
| Minimum turning radius | 5.7m |
| Passenger capacity | 5 people |
| Vehicle weight | 2,000kg |
| WLTC mode fuel economy | 18.0 km/L |
| Specifications | Crown Sedan FCEV |
|---|---|
| full length | 5,030mm |
| Overall width | 1,890mm |
| Overall height | 1,470mm |
| Wheelbase | 3,000mm |
| FC stack | FCB130 Solid polymer compressed hydrogen: 3 bottles |
| Maximum power | 128kW (174ps) |
| Motor maximum output | 134kW (182ps) / 6,940rpm |
| Motor Max Torque | 300Nm/(30.6kgm)/ 0~3,267rpm |
| Drive battery | Lithium-ion 4.0Ah |
| Drive system | rear-wheel drive |
| Minimum turning radius | 5.7m |
| Passenger capacity | 5 people |
| Range | Approximately 30% longer : 750km to 850km (compared to conventional models) |
How to get a special Crown Sedan: Grades and price structure
Looking more closely at the pricing of these new Crown sedans, the base “Z” grade is priced at ¥7,300,000 for the 2.5L hybrid model and ¥8,300,000 for the FCEV (hydrogen fuel cell vehicle). The newly introduced special edition “Z The 70th” is priced at ¥7,550,000 for the 2.5L hybrid model and ¥8,550,000 for the FCEV model, a ¥250,000 increase over the respective base models. Meanwhile, the “Z “THE LIMITED-MATTE METAL”” is priced at ¥8,100,000 for the 2.5L hybrid model and ¥9,100,000 for the FCEV model, an ¥800,000 increase over the base model. The appeal of both special editions is the choice of either hybrid or fuel cell powertrain, and the price difference likely reflects the exclusive equipment and paint techniques available for each model.
New Crown Sedan Price List
| grade | Powertrain | Price (10%) | Price difference from the base model (10%) |
|---|---|---|---|
| Z (base model) | 2.5L Hybrid | 7,300,000 yen | – |
| FCEV | 8,300,000 yen | – | |
| Z “The 70th” (special edition) | 2.5L Hybrid | 7,550,000 yen | +250,000 yen |
| FCEV | 8,550,000 yen | +250,000 yen | |
| Z “THE LIMITED-MATTE METAL” (special edition) | 2.5L Hybrid | 8,100,000 yen | +800,000 yen |
| FCEV | 9,100,000 yen | +800,000 yen |
Special edition vehicles that illuminate the future of the Crown brand and their significance
The new Crown Sedan inherits the values of a traditional sedan, while incorporating innovative initiatives such as the adoption of FR drive and the availability of an FCEV. The two special edition models, “The 70th” and “The Limited-Matte Metal,” each have their own unique personalities and appeal, and are expected to further expand the potential of the Crown Sedan. “The 70th” is a monumental model celebrating the Crown’s long history and tradition, and its special coloring and numerous exclusive features enhance the joy of ownership. Meanwhile, “The Limited-Matte Metal,” with its cutting-edge paint technology and high-quality interior and exterior, is a car that will satisfy customers seeking the ultimate in individuality.
These special edition vehicles will not only be available for the Crown Sedan, but will also be available for other Crown series (Crossover, Sports, Estate) in the future, so we’ll be keeping a close eye on the future developments of the Crown brand as a whole.
The allure of the new Crown Sedan, a blend of tradition and innovation: Find that special car for you
Through the Crown brand, Toyota is always looking ahead to the future and continuing to propose new value. The launch of this special edition vehicle once again demonstrates this commitment and suggests that the Crown will continue to play an important role in Japan’s luxury car market. The new Crown sedan beautifully blends tradition and innovation, and the arrival of these two special edition vehicles that further enhance its appeal are sure to be highly noteworthy events for discerning car enthusiasts. The driving quality, comfort, and above all, the pride of ownership are sure to provide an experience unique to the Crown brand.
Toyota Crown
