Suzuki will make some changes to the Jimny, announcing the model on February 19, 2024, and releasing it on April 11, 2024. This article provides a detailed summary of discounts on the base price and points to consider when purchasing. We hope this information will be helpful when making your purchase.
The target discount amount is approximately 100,000 yen in total
The vehicle price is 100,000 yen, with no option discount .
How much is the Jimny discounted?
We looked into the current discount market price as of April 2024.
| grade | Purchase date | Vehicle discount |
Option discounts |
Total discount amount |
|---|---|---|---|---|
| XC | February 2023 | 100,000 yen | 50,000 yen | 150,000 yen |
| XC | March 2023 | 100,000 yen | 50,000 yen | 150,000 yen |
| XC | April 2023 | 100,000 yen | 0 million yen | 100,000 yen |
| XL | November 2023 | 100,000 yen | 0 million yen | 100,000 yen |
The highest discount I got was 150,000 yen. This is just an average target, but I would like to aim for a total discount of 100,000 yen, with the vehicle price at 100,000 yen and the option discount at 0,000 yen.
Discounts on the Jimny and tips for a successful, low-cost purchase
- Consider purchasing at the end of the fiscal year, or hold negotiations around the end of each month.
- Consider rival models, compare over three models, and even discuss them during negotiations.
- If you have a trade-in car, have it appraised by the dealer first, then have it appraised by at least three other companies, and sell it to the one that offers you the highest price.
- Check whether discounts are available for both the main unit and the options.
- If you purchase through installment or leasing, you may be able to save money on the total price by considering options other than through a dealer.
- At the final stage, make an immediate decision at the desired price.
- Get a quote from a different Suzuki dealer.

1. Consider purchasing and negotiate during the closing period
Suzuki’s financial statements are monthly, with interim and year-end closings at the end of September, and year-end closings at the end of March. The best times to look are June, September, December, and March, which are the quarterly closings. Salespeople are also keen to increase sales at these closing times, so they may be willing to negotiate prices. They’ll be especially keen to work hard at the end of March!
2. Compare and consider rival models
Bringing in a competitor will be a bargaining chip in business negotiations. As a salesperson myself, I understand that bringing in a competitor will force you into a price war. It will also convey to the other party your intention to purchase in the near future, which will give you leverage to lower the price.
Jimny competitors
Competing models within Suzuki are not acceptable. For example, if you are deciding between a Jimny and a Hustler, be sure to get quotes and consider products in the same class from other manufacturers.
“Jimny” and other competitors’ recommended models
The following models are just right for the competition in terms of body size and lineup. It may take time, but please try to get quotes from other companies at the dealership. However, what often happens is that when you get quotes from other companies, you find that the other company’s products are discounted or better, so you decide not to buy them. It is also important to know about other companies.

TAFT DARK CHROME VENTURE
3. Trade-in vehicle appraisal
If you currently have a car, think about how to sell it for as much as possible when you sell it. When you get a quote for your Jimny, be sure to also ask for a trade-in appraisal. Using the appraisal amount from the dealer as a base, get quotes from at least four other companies and consider selling it. This is essential.
Reasons and experiences
I have had both good and bad appraisals from dealerships, but of course, it’s necessary to compare with other companies. For example, when I sold a Prius that I had been driving for two and a half years, the appraisal results showed a difference of 640,000 yen.
- Dealer 1.66 million yen if you can pick it up next week
- Company A 2.23 million yen Condition: If you can pick it up next week
- Company B 2.3 million yen Condition: If you can pick it up next week
- Company C: 2.3 million yen. OK until the next car is delivered.
4. Check whether discounts are available for the main unit and options
For example, the discount amount is often larger if you add the main unit and options than if you only add the main unit and almost no options. The reason is that you can receive a discount on both the main unit and the options. That’s why the above prices list the discount amounts for both the “main unit price” and the “option price.” However, as you add more options, the total cost will naturally increase, so be sure to select and add the equipment you want before getting a discount. Adding everything will naturally increase the price.
5. If you purchase through installment or leasing, you may be able to save money by considering options other than through a dealer.
For example, let’s say the “XC” costs 2 million yen including all expenses.
- Borrowing amount: 2 million yen
- No down payment
- Bonus payment 0
If you calculate the difference in interest rates under the above conditions, you’ll see a huge difference in the total repayment amount. If you borrow 2 million yen for 10 years at 5.5%, you’ll end up paying an extra 600,000 yen, but if you borrow 2 million yen for 10 years at 2.5%, you’ll only pay an extra 200,000 yen, a difference of 400,000 yen. Therefore, one option is to look for an auto loan from a bank or other lender that will allow you to take out a loan with the lowest possible interest rate.
If the interest rate (annual) is 5.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 60,391 yen | 2,174,079 yen |
| 5 years | 38,202 yen | 2,292,094 yen |
| 7 years | 28,740 yen | 2,414,100 yen |
| 10 years | 21,705 yen | 2,604,519 yen |
If the interest rate (annual) is 2.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 57,722 yen | 2,077,999 yen |
| 5 years | 35,494 yen | 2,129,650 yen |
| 7 years | 25,978 yen | 2,182,129 yen |
| 10 years | 18,853 yen | 2,262,414 yen |
Car Loan Popularity Ranking
| Loan companies | Interest rate (annual rate) | Interest Rate Structure |
|---|---|---|
| Mitsubishi UFJ Bank | 1.500% to 2.450% | Fluctuation |
| Sompo Japan | 1.400% to 3.950% | fixed |
| Yokohama Bank | 0.900% to 2.400% | Fluctuation |
| Chiba Bank | 0.850% to 2.400% | Fluctuation |
| Joyo Bank | 0.850% to 2.750% | Fluctuation |
Points to note
Bank car loans are cheap, with strictest screening, followed by dealer-affiliated loans, but with higher interest rates. Other financial institutions tend to offer more lenient screening, with higher interest rates.
6. At the final stage, make an immediate decision at the desired price.
If they don’t offer the discount you want, try to force them by honestly telling them what you want. Add that you’ll sign the contract today if you agree, and if they still can’t offer the discount you want, you’ll just have to accept that this is the best they can do.
7. Get quotes from different Suzuki dealerships
The store I’m familiar with is Suzuki, but there are also several other companies. The Arena store is called a “sub-dealer,” and this is a store registered as a local repair shop by the manufacturer, so it’s a so-called sub-agent. Suzuki Motor Sales is a company wholly owned by Suzuki Motor Corporation, has large stores, and is commonly called the parent company. It’s what’s known as an authorized dealer.
example
- Suzuki Motor Sales
- Suzuki Arena
Those who want the desired amount by all means
If you find it difficult to bargain, you might want to look for a used car, which is more affordable than a new car.
Final words
If you want to sign a contract this year, try to negotiate around the “interim financial statements” at the end of September or the quarterly financial statements. The Jimny underwent some price revisions in 2024 due to some improvements, but this year is a good time to do so, as new equipment has become standard. Try to get the maximum discount possible and hope you can purchase it at a price you are happy with.
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