To celebrate Toyota’s 10th consecutive victory in the Dakar Rally, the company has unveiled a new special edition Land Cruiser 300, the “10th Victory Edition,” available exclusively in the UAE.
New Land Cruiser 300 Special Edition “10th Victory Edition”
This new version is based on the Land Cruiser 300 Black Edition, which is already on sale in the UAE. While retaining elements of the Black Edition, such as the black grille, skid plate, and mud flaps, it introduces a new set of black and gray decals. These decals extend to the rear bumper, paying homage to the Land Cruiser’s motorsport heritage. Another distinctive feature is the black 18-inch alloy wheels fitted with high-grip 285/60R18 tires. Additionally, the front features red recovery points as an accent.

The 10th Victory Edition is available only with a gasoline engine: a 3.5L turbocharged V6 engine producing 409 hp (305 kW / 415 PS), mated to a 10-speed automatic gearbox and Toyota’s all-wheel drive system.
Familiar features include a standard 9-inch infotainment display, three-zone climate control, woodgrain accents, cloth seat upholstery, and a leather steering wheel.

The price is AED 319,900 (approximately 13.68 million yen).
A word from the editorial department
As of May 2024, orders for the Land Cruiser 300 are still suspended in Japan, but sales may resume after improvements are made within 2024. I hope that when it is re-released in Japan, there will be a special edition model in the lineup. I look forward to its re-release.

Toyota News Release



























