[Latest as of July 2024] ZR-V Discounts: What are the Market Prices and Acceptable Limits? Summary of Settlement Periods and Negotiation Techniques

We’ve put together a detailed summary of the discounts on the base price and other points to consider when purchasing a new ZR-V. We hope this information will be helpful when making your purchase. Some people may be worried that discounts will be difficult to come by as it’s a new model. We’ll provide a thorough explanation of the latest information.

First of all, how much has the ZR-V been discounted?

We looked into the current discount market price as of July 2024. We found that it will be difficult to get a significant discount on the new model.

New ZR-V

The highest discount I got was 350,000 yen. This is just an average target, but I would like to aim for a total discount of 200,000 yen, with 150,000 yen on the vehicle price and 50,000 yen on options.

Discounts on the ZR-V and tips for successfully purchasing it cheaply

• Consider purchasing at the end of the fiscal year, or hold negotiations around the end of each month.
• Consider rival models, compare over three models, and even discuss them during negotiations.
• If you have a trade-in car, have it appraised by the dealer first, then have it appraised by at least three other companies, and sell it to the one that offers you the highest price.
• Check whether discounts are available for both the main unit and the options.
• If you purchase through installment or leasing, you may be able to save money on the total price by considering options other than through a dealer.
• At the final stage, make an immediate decision at the desired price.
• Get a quote from a different Toyota dealership.

1. Consider purchasing and negotiate during the closing period

Honda’s financial statements are made monthly, at the end of September in the first half of the fiscal year, and at the end of March at the end of the fiscal year. The quarterly closing periods of June, September, December, and March may be the best times to visit. Salespeople are also keen to increase sales at these closing times, so they may be willing to negotiate prices. They will likely work especially hard at the end of March at the end of the fiscal year!

2. Consider rival models and compare them with three or so models.

Bringing in a competitor will be a bargaining chip in business negotiations. As a salesperson myself, I understand that bringing in a competitor will force you into a price war. It will also convey to the other party your intention to purchase in the near future, which will give you leverage to lower the price.

ZR-V competitors

Competing models within Honda are not acceptable. For example, if you are deciding between the ZRV and the Vezel, be sure to get quotes for products in the same class from other manufacturers and consider them.

Recommended models of ZR-V and competitors

The following models are just right for the competition in terms of body size and lineup. It may take time, but please try to get quotes from other companies at the dealership. However, what often happens is that when you get quotes from other companies, you find that the other company’s products are discounted or better, so you decide not to buy them. It is also important to know about other companies.

• Toyota Corolla Cross
• Mazda CX-5
• Subaru Crosstrek

3. Trade-in vehicle appraisal

If you currently have a car, think about how to sell it for as much as possible when you sell it. When you get a quote for the Vezel, be sure to also ask for a trade-in appraisal. Using the appraisal amount given by the dealer as a base, get quotes from at least four other companies and consider selling it. This is essential.

Reasons and experiences

I have had both good and bad appraisals from dealerships, but of course, it’s necessary to compare with other companies. For example, when I sold a Prius that I had been driving for two and a half years, the appraisal results showed a difference of 640,000 yen.

• Dealer 1.66 million yen if you can pick it up next week
• Company A 2.23 million yen Condition: If you can pick it up next week
• Company B 2.3 million yen Condition: If you can pick it up next week
• Company C: 2.3 million yen.　OK until the next car is delivered.

4. Check whether discounts are available for the main unit and options

For example, the discount amount is often larger if you add the main unit and options than if you only add the main unit and almost no options. The reason is that you can receive a discount on both the main unit and the options. That’s why the above prices list the discount amounts for both the “main unit price” and the “option price.” However, as you add more options, the total cost will naturally increase, so be sure to select and add the equipment you want before getting a discount. Adding everything will naturally increase the price.

5. If you purchase through installment or leasing, you may be able to save money by considering options other than through a dealer.

For example, let’s say the price of the e:HEV Z, including all fees, is 4.2 million yen. You save 1.2 million yen of that and take out a loan for 3 million yen.

• Borrowing amount: 3 million yen
• No down payment
• Bonus payment 0

If you calculate the difference in interest rates under the above conditions, you’ll see a huge difference in the total repayment amount. If you borrow 3 million yen for 10 years at 5.5%, you’ll end up paying an extra 900,000 yen, but if you borrow 3 million yen for 10 years at 2.5%, you’ll only pay an extra 400,000 yen, a difference of 500,000 yen. Therefore, one option is to look for an auto loan from a bank or other lender that will allow you to take out a loan with the lowest possible interest rate.

Current price of the 2024 Honda ZR-V

If the interest rate (annual) is 5.5%

If the interest rate (annual) is 2.5%

Points to note

Bank car loans are cheap, with strictest screening, followed by dealer-affiliated loans, but with higher interest rates. Other financial institutions tend to offer more lenient screening, with higher interest rates.

6. At the final stage, make an immediate decision at the desired price.

If they don’t offer the discount you want, try to force them by honestly telling them what you want. Add that you’ll sign the contract today if you agree, and if they still can’t offer the discount you want, you’ll just have to accept that this is the best they can do.

7. Get quotes from different Honda dealerships

The store I’m familiar with is Honda Cars Tokyo, but there are several other companies. For example, if you get a quote from the Honda Cars Tokyo Chuo store, the price may change. This happens because the companies are completely different. If you get a quote from the same Honda Cars Tokyo store, you’ll immediately find out that the other store is quoting the same price because of information sharing. So, try again at another Honda dealership with which you have no capital ties.

example

• Honda Cars Tokyo
• Honda Cars Tokyo Chuo
• Honda Cars Tokyo North
• Honda Cars Tokyo West

Those who want the desired amount by all means

If you find it difficult to bargain, you might want to look for a used car, which is more affordable than a new car.

ZR-V related articles

Related reading

Honda to revise prices for the N-WGN, N-ONE, STEP WGN, and ZR-V models from July 4, 2024 Due to rising raw material and logistics costs worldwide, Honda has revised the nationwide manufacturer’s suggested retail prices for the N-WGN, N-ONE, STEP WGN, and ZR-V models, and will sell them at the new prices from July 4, 2024.

Related reading

[March 2025] ZR-V Delivery Information: How long until delivery? Honda’s new ZR-V went on sale on April 21, 2023. It’s a highly popular SUV, but the delivery time is still a concern. Honda’s stylish ZR-V SUV is perfect for both urban and outdoor use.

Honda ZR-V

https://www.honda.co.jp/ZR-V