For those of you looking to save even the slightest bit on the popular Nissan minivan, the Serena, we’ll explain the current market discounts for the Serena as of 2024 and provide detailed negotiation tips to ensure a satisfying purchase. We ‘ve also compiled a detailed summary of discounts on the base price and key points to consider when purchasing. We hope this information will be helpful when making your purchase.
The target discount amount is a total of 400,000 yen
The vehicle price is 300,000 yen, with an option discount of 100,000 yen.
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First of all, how much has the Serena been discounted?
I looked up the current discount market price as of July 2024. I found that there was a lot of variation, and that the discounts were greater than I expected.
| grade | Purchase date | Vehicle discount |
Option discounts |
Total discount amount |
|---|---|---|---|---|
| Highway Star V | April 2024 | 50,000 yen | 50,000 yen | 100,000 yen |
| Highway Star V | February 2024 | 200,000 yen | 300,000 yen | 500,000 yen |
| LUXION | February 2024 | 450,000 yen | 0 million yen | 450,000 yen |
| Highway Star V | January 2024 | 200,000 yen | 200,000 yen | 400,000 yen |
The highest discount was 500,000 yen. Although this is just an average target, I would like to aim for a total discount of 400,000 yen, with the vehicle price being 300,000 yen and the option discount being 100,000 yen .
Discounts on the “Serena” and tips for a successful purchase at a low price
- Consider purchasing at the end of the fiscal year, or hold negotiations around the end of each month.
- Consider rival models, compare over three models, and even discuss them during negotiations.
- If you have a trade-in car, have it appraised by the dealer first, then have it appraised by at least three other companies, and sell it to the one that offers you the highest price.
- Check whether discounts are available for both the main unit and the options.
- If you purchase through installment or leasing, you may be able to save money on the total price by considering options other than through a dealer.
- At the final stage, make an immediate decision at the desired price.
- Get quotes from different dealers
1. Consider purchasing and negotiate during the closing period
Nissan’s financial statements are announced monthly, at the end of September in the first half of the fiscal year, and at the end of March at the end of the fiscal year. The best times to visit are June, September, December, and March, which are the quarterly closing periods. Salespeople are also eager to increase sales at these closing times, so they may be willing to negotiate prices. They ‘ll be especially keen to work hard at the end of March at the end of the fiscal year!
2. Consider rival models and compare two or more models.
Bringing in a competitor will be a bargaining chip in business negotiations. As a salesperson myself, I understand that bringing in a competitor will force you into a price war. It will also convey to the other party your intention to purchase in the near future, which will give you leverage to lower the price.
Serena’s competitors
Competing models within Nissan are not acceptable. For example, if you are deciding between the Serena and the Elgrand, be sure to get quotes for products in the same class from other manufacturers and consider them.
Recommended models of Serena and competitors
The following models are just right for the competition in terms of body size and lineup. It may take time, but please try to get quotes from other companies at the dealership. However, what often happens is that when you get quotes from other companies, you find that the other company’s products are discounted or better, so you decide not to buy them. It is also important to know about other companies.
- Toyota Noah
- Toyota Voxy
- Honda Step WGN
3. Trade-in vehicle appraisal
If you currently have a car, think about how to sell it for as much as possible when you sell it. When you get a quote for your Delica D:5, be sure to also ask for a trade-in appraisal. Using the dealer’s appraisal as a base, get quotes from at least four other companies and consider selling it. This is essential.
Reasons and experiences
I have had both good and bad appraisals from dealerships, but of course, it’s necessary to compare with other companies. For example, when I sold a Prius that I had been driving for two and a half years, the appraisal results showed a difference of 640,000 yen.
- Dealer 1.66 million yen if you can pick it up next week
- Company A 2.23 million yen Condition: If you can pick it up next week
- Company B 2.3 million yen Condition: If you can pick it up next week
- Company C: 2.3 million yen. OK until the next car is delivered.
4. Check whether discounts are available for the main unit and options
For example, the discount amount is often larger if you add the main unit and options than if you only add the main unit and almost no options. The reason is that you can receive a discount on both the main unit and the options. That’s why the above prices list the discount amounts for both the “main unit price” and the “option price.” However, as you add more options, the total cost will naturally increase, so be sure to select and add the equipment you want before getting a discount. Adding everything will naturally increase the price.
5. If you purchase through installment or leasing, you may be able to save money by considering options other than through a dealer.
For example, let’s say the price of a Highway Star V, including all expenses, is 4 million yen. Here’s a simulation of what would happen if you prepared 1 million yen and borrowed 3 million yen.
- Borrowing amount: 3 million yen
- No down payment
- Bonus payment 0
If you calculate the difference in interest rates under the above conditions, you will see a huge difference in the total repayment amount. If you borrow 3 million yen for 10 years at 5.5%, you will end up paying an additional 900,000 yen, but if you borrow 3 million yen for 10 years at 2.5%, you will only pay an additional 400,000 yen, a difference of 500,000 yen.
If the interest rate (annual) is 5.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 90,587 yen | 3,261,131 yen |
| 5 years | 57,303 yen | 3,438,168 yen |
| 7 years | 43,110 yen | 3,621,187 yen |
| 10 years | 32,557 yen | 3,906,877 yen |
If the interest rate (annual) is 2.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 86,584 yen | 3,117,008 yen |
| 5 years | 53,242 yen | 3,194,492 yen |
| 7 years | 38,967 yen | 3,273,218 yen |
| 10 years | 28,280 yen | 3,393,641 yen |
Car Loan Popularity Ranking
| Loan companies | Interest rate (annual rate) | Interest Rate Structure |
|---|---|---|
| Mitsubishi UFJ Bank | 1.500% to 2.450% | Fluctuation |
| Sompo Japan | 1.400% to 3.950% | Fixed |
| Yokohama Bank | 0.900% to 2.400% | Fluctuation |
| Chiba Bank | 0.850% to 2.400% | Fluctuation |
| Joyo Bank | 0.850% to 2.750% | Fluctuation |
Points to note
Bank car loans are cheap, with strictest screening, followed by dealer-affiliated loans, but with higher interest rates. Other financial institutions tend to offer more lenient screening, with higher interest rates.
6. At the final stage, make an immediate decision at the desired price.
If they don’t offer the discount you want, try to force them by honestly telling them what you want. Add that you’ll sign the contract today if you agree, and if they still can’t offer the discount you want, you’ll just have to accept that this is the best they can do.
7. Get quotes from different Nissan dealerships
There’s probably a Nissan dealership near you. There are also many other companies. For example, if you go to Nissan Prince Chiba in Chiba and then get another quote at Nissan Satio Chiba, the price may change. This happens because the companies are completely different. So, try again at another Nissan dealership with which you have no capital ties.
example
- Nissan Prince Chiba
- Nissan Satio Chiba
- Chiba Nissan
Nissan also operates under different names.
Those who want the desired amount by all means
If you find it difficult to bargain, you might want to look for a used car, which is more affordable than a new car.
A word from the editorial department
The discount on the Serena can vary greatly depending on the negotiation. Consider the market price and negotiation techniques to purchase at a price that you are happy with.
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