We’ll explain the discounts on the new Subaru Levorg. When is the best time to buy? We’ve put together some key points to consider when negotiating. We hope this information will be helpful when making your purchase.
The target discount amount is approximately 200,000 yen in total
The vehicle price is 150,000 yen, with an option discount of 50,000 yen.
How much of a discount is the Levorg available?
We looked up the current discount market price as of July 2024. We found that the discounts available are greater than we expected.
| grade | Purchase date | Vehicle discount |
Option discounts |
Total discount amount |
|---|---|---|---|---|
| 2.4 STI Sport R EX | April 2024 | 100,000 yen | 50,000 yen | 150,000 yen |
| 1.8 STI Sport EX | March 2024 | 150,000 yen | 50,000 yen | 200,000 yen |
| 1.8 STI Sport EX | January 2024 | 50,000 yen | 200,000 yen | 250,000 yen |
| 1.8 STI Sport EX | January 2024 | 200,000 yen | 50,000 yen | 250,000 yen |
契約しました！
レヴォーグ乗りの先輩方色々教えて下さい
楽しみすぎてやばい☺️
仕事頑張ります！ pic.twitter.com/5TQr0SDGNV— Ryusuke@Levorg🐶 (@ryuche_STIGDB_F) May 14, 2023
https://twitter.com/rtkm_0704/status/1756567174985240642
The highest discount I got was 250,000 yen. This is just an average target, but I would like to aim for a total discount of 200,000 yen, with 150,000 yen on the vehicle price and 50,000 yen on options.
Subaru discounts and tips for successful low-cost purchases
- Consider purchasing at the end of the fiscal year, or hold negotiations around the end of each month.
- Consider rival models, compare over three models, and even discuss them during negotiations.
- If you have a trade-in car, have it appraised by the dealer first, then have it appraised by at least three other companies, and sell it to the one that offers you the highest price.
- Check whether discounts are available for both the main unit and the options.
- If you purchase through installment or leasing, you may be able to save money on the total price by considering options other than through a dealer.
- At the final stage, make an immediate decision at the desired price.
- Get a quote from a different Subaru dealer
1. Consider purchasing and negotiate during the closing period
Subaru’s financial statements are monthly, with interim and year-end closings at the end of September, and year-end closings at the end of March. The best times to look are June, September, December, and March, which are the quarterly closings. Salespeople are also keen to increase sales at these closing times, so they may be willing to negotiate prices. They’ll likely work especially hard at the end of March, when the fiscal year ends!
2. Consider rival models and compare them with three or so models.
Bringing in a competitor will be a bargaining chip in business negotiations. As a salesperson myself, I understand that bringing in a competitor will force you into a price war. It will also convey to the other party your intention to purchase in the near future, which will give you leverage to lower the price.
Levorg competitors
Competing models within the Subaru family are not acceptable. For example, if you are deciding between the Levorg and the Layback, be sure to get quotes and consider products in the same class from other manufacturers.
Levorg and recommended competitors
The following models are just right for the competition in terms of body size and lineup. It may take time, but please try to get quotes from other companies at the dealership. However, what often happens is that when you get quotes from other companies, you find that the other company’s products are discounted or better, so you decide not to buy them. It is also important to know about other companies.
- Toyota Corolla Touring
3. Trade-in vehicle appraisal
If you currently have a car, think about how to sell it for as much as possible when you sell it. When you get a quote for the Levorg, be sure to also ask for a trade-in appraisal. Using the appraisal amount given by the dealer as a base, get quotes from at least four other companies and consider selling it. This is essential.
Reasons and experiences
I have had both good and bad appraisals from dealerships, but of course, it’s necessary to compare with other companies. For example, when I sold a Prius that I had been driving for two and a half years, the appraisal results showed a difference of 640,000 yen.
- Dealer 1.66 million yen if you can pick it up next week
- Company A 2.23 million yen Condition: If you can pick it up next week
- Company B 2.3 million yen Condition: If you can pick it up next week
- Company C: 2.3 million yen. OK until the next car is delivered.
4. Check whether discounts are available for the main unit and options
For example, the discount amount is often larger if you add the main unit and options than if you only add the main unit and almost no options. The reason is that you can receive a discount on both the main unit and the options. That’s why the above prices list the discount amounts for both the “main unit price” and the “option price.” However, as you add more options, the total cost will naturally increase, so be sure to select and add the equipment you want before getting a discount. Adding everything will naturally increase the price.
5. If you purchase through installment or leasing, you may be able to save money by considering options other than through a dealer.
For example, let’s say the 1.8 STI Sport EX costs 6 million yen including all expenses, and you put down a 3 million yen down payment, leaving 3 million yen remaining.
- Borrowing amount: 3 million yen
- No down payment
- Bonus payment 0
If you calculate the difference in interest rates under the above conditions, you will see a huge difference in the total repayment amount. If you borrow 3 million yen for 10 years at 5.5%, you will end up paying an additional 900,000 yen, but if you borrow 3 million yen for 10 years at 2.5%, you will only pay an additional 400,000 yen, a difference of 500,000 yen.
If the interest rate (annual) is 5.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 90,587 yen | 3,261,131 yen |
| 5 years | 57,303 yen | 3,438,168 yen |
| 7 years | 43,110 yen | 3,621,187 yen |
| 10 years | 32,557 yen | 3,906,877 yen |
If the interest rate (annual) is 2.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 86,584 yen | 3,117,008 yen |
| 5 years | 53,242 yen | 3,194,492 yen |
| 7 years | 38,967 yen | 3,273,218 yen |
| 10 years | 28,280 yen | 3,393,641 yen |
Car Loan Popularity Ranking
| Loan companies | Interest rate (annual rate) | Interest Rate Structure |
|---|---|---|
| Mitsubishi UFJ Bank | 1.500% to 2.450% | Fluctuation |
| Sompo Japan | 1.400% to 3.950% | Fixed |
| Yokohama Bank | 0.900% to 2.400% | Fluctuation |
| Chiba Bank | 0.850% to 2.400% | Fluctuation |
| Joyo Bank | 0.850% to 2.750% | Fluctuation |
Points to note
Bank car loans are cheap, with strictest screening, followed by dealer-affiliated loans, but with higher interest rates. Other financial institutions tend to offer more lenient screening, with higher interest rates.
6. At the final stage, make an immediate decision at the desired price.
If they don’t offer the discount you want, try to force them by honestly telling them what you want. Add that you’ll sign the contract today if you agree, and if they still can’t offer the discount you want, you’ll just have to accept that this is the best they can do.
7. Get quotes from different Subaru dealerships
The store I’m closest to is the Chiba Subaru Shinminato store, but there are many other companies. For example, if you get a quote from a Tokyo Subaru store, the price will probably change. This happens because the companies are completely different. If you get a quote from another Chiba Subaru store, you’ll immediately find out that the other store is quoting the same price because they share information. So, try again in another prefecture.
example
- Chiba Subaru
- Tokyo Subaru
- Saitama Subaru
- Kanagawa Subaru
Those who want the desired amount by all means
If you find it difficult to bargain, you might want to look for a used car, which is more affordable than a new car.
With car leasing, you can drive a new car for a fixed monthly fee!
When buying a car, various expenses such as taxes, vehicle inspections, and maintenance fees are incurred each time, so your monthly expenses will fluctuate and be unstable. With car leasing, various expenses are included in the lease fee, so you can drive a new car for a fixed monthly fee.
Final words
If you want to sign a contract this year, try to negotiate around the “interim financial statements” at the end of September or the quarterly financial statements. The Levorg is scheduled for a partial update in 2024, the E-type, and the next update may result in a price increase and a lower discount rate, so this year is a good time to buy. However, as it is a new model, there is a high possibility that advanced equipment will be added, so please take this into consideration when purchasing.
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