BYD Auto Japan announced on August 5, 2024 that the cumulative number of orders for its flagship model, the BYD SEAL, has exceeded 300 units in approximately one month since its release on June 25, 2024.
BYD’s new EV sedan “SEAL” is selling well
The cumulative number of orders for the BYD SEAL has exceeded 300 units in just one month since its release. This is due to the combined effect of the BYD SEAL’s debut and the nationwide TV commercial “Maybe it’s BYD!” starring Masami Nagasawa .

As a result, the number of customers visiting stores increased by 86% compared to the same month last year, and BYD’s overall sales are also strong. BYD’s total number of orders for a single month in July reached a record high of over 400 units.
BYD SEAL order status
Main purchase motivation
- Value for Money
- Excellent all-wheel drive performance (AWD)
- styling
- Better build and performance than expected
- Latest battery technology (highly efficient charging capability)
Grade composition ratio
| grade | ratio |
|---|---|
| BYD SEAL | 71% |
| BYD SEAL AWD | 29% |
Popular body colors
| Body color | ratio |
|---|---|
| Aurora White | 40% |
| Cosmos Black | 20% |
| Shark Gray | 17% |
| Atlantis Gray | 13% |
| Arctic Blue | 10% |
BYD “SEAL” specifications
| Specifications | BYD SEAL | BYD SEAL AWD |
|---|---|---|
| full length | 4,800mm | 4,800mm |
| Overall width | 1,875mm | 1,875mm |
| Overall height | 1,460mm | 1,460mm |
| Wheelbase | 2,920mm | 2,920mm |
| Maximum power | 230kW (312ps) | 390kW (529ps) |
| Maximum torque | 360Nm | 670Nm |
| Lithium-ion battery |
82.56kWh | 82.56kWh |
| Drive system | 2WD (FWD) |
4WD (FWD) |
| Minimum turning radius | 5.9m | 5.9m |
| Passenger capacity | 5 people | 5 people |
| Vehicle weight | 2,100 kg | 2,210 kg |
| WLTC mode cruising range | 640km | 575km |
| 0~100km/h acceleration | 5.9 seconds | 3.8 seconds |
BYD “SEAL” price and grade
| Model Grade | BYD SEAL | BYD SEAL AWD |
|---|---|---|
| Manufacturer’s suggested retail price (tax included) | ¥5,280,000 | ¥6,050,000 |
| CEV subsidy | Currently applying | |
Limited to 1,000 units: Special price for the introductory campaign (tax included)
“Limited to 1,000 units: Special introductory campaign price” has been set. The following special price will be applied to the first 1,000 units from June 25, 2024.
| Model Grade | BYD SEAL | BYD SEAL AWD |
|---|---|---|
| Manufacturer’s suggested retail price | ¥5,280,000 | ¥6,050,000 |
| Special price for the introductory campaign | ¥4,950,000 | ¥5,720,000 |
Early purchase bonus (limited time only)
| Applicable models | Bonus items | Entry period |
|---|---|---|
| BYD SEAL BYD SEAL AWD |
We will support ETC drive recorder e-passport chargers and installation costs up to 100,000 yen |
June 25th to August 31st *Registration required by October 31st |
BYD “SEAL” related articles



BYD news release
https://byd.co.jp/news/2024_0805_200.html
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