The Lexus RX is a model that boasts unwavering popularity in the luxury SUV market. Its sales and production numbers clearly show just how popular the RX is with so many users. But what is it that makes the RX so popular? Let’s explore the secret of its popularity by looking at the trends in sales and production numbers.
The RX’s enduring popularity as seen in sales figures
The RX has consistently recorded high sales figures since the launch of the first-generation model. In particular, sales of the current model have skyrocketed since its launch, solidifying the RX’s position in the luxury SUV market. With the global SUV boom also providing a tailwind, RX sales continue to soar.
Domestic production and sales volume in Japan
2023 sales volume
The RX’s annual sales volume for 2023 was 20,450 units .
| year and month | RX350 RX350h RX500h sales volume |
RX450h + sales volume |
|---|---|---|
| January 2023 | 665 units | 84 units |
| February 2023 | 1,284 units | 141 units |
| March 2023 | 1,740 units | 164 units |
| April 2023 | 1,333 units | 178 units |
| May 2023 | 1,225 units | 335 units |
| June 2023 | 1,539 units | 452 units |
| July 2023 | 1,503 units | 458 units |
| August 2023 | 1,227 units | 301 units |
| September 2023 | 1,731 units | 320 units |
| October 2023 | 1,757 units | 318 units |
| November 2023 | 1,824 units | 337 units |
| December 2023 | 1,307 units | 227 units |
| total | 17,135 units | 3,315 units |
Lexus RX registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2024
The number is likely to be similar to that in 2023.
| year and month | RX350 RX350h RX500h sales volume |
NX450h + sales volume |
total |
|---|---|---|---|
| January 2024 | 1,892 units | 313 units | 2,205 units |
| February 2024 | 1,771 units | 366 units | 2,137 units |
| March 2024 | 2,192 units | 416 units | 2,608 units |
| April 2024 | 1,654 units | 312 units | 1,966 units |
| May 2024 | 1,665 units | 142 units | 1,807 units |
| June 2024 | 1,543 units | 148 units | 1,691 units |
| July 2024 | -stand | -stand | – |
| August 2024 | 1,102 units | 138 units | 1,240 units |
| September 2024 | 1,603 units | 193 units | 1,796 units |
| October 2024 | 763 units | 87 units | 850 units |
| November 2024 | 113 units | 14 units | 127 units |
| December 2024 | 46 units | 4 units | 50 units |
| total | 14,344 units | 2,133 units | 16,477 units |
Lexus RX registration numbers Source: Japan Automobile Dealers Association
Increasing demand for the RX as seen in production volume trends
RX production volumes have been steadily expanding in line with increasing sales. In particular, when the current model was first released, production could not keep up with demand, resulting in many customers having to wait long periods for delivery. Lexus has responded to this situation by increasing its production capacity to meet the growing demand for the RX.
The secret behind the RX’s popularity
Lexus will fully redesign the RX and release it on November 18, 2022. The model was announced online on June 1, 2022. Ahead of the announcement, a new portion of the design was revealed on May 18, 2022 .
A revolution in design. The exterior design expresses a bold, assertive style that hints at a new level of driving performance. The “spindle body” design, which is a distinctive feature of Lexus, is integrated with the front grille, which also provides cooling functionality.
The body dimensions of the new RX prototype are 4,890mm in length, 1,920mm in width, 1,695mm in height, and a wheelbase of 2,850mm. Compared to the previous RX, the length remains the same, but the width is 25mm wider, the height is 10mm lower, and the wheelbase is 60mm longer.
The interior design is based on the human-centered “Tazuna Concept,” which aims to achieve both a driver’s seat that allows a deeper, more intuitive connection between the car and the driver, making driving more enjoyable, and an open and comfortable living space.A “14-inch touch display” is used, and it also supports voice recognition.
A total of six interior colors are available, including the newly developed “Dark Sepia” color that creates a dignified space.
The steering switch and head-up display are linked.
The secret to the RX’s popularity lies in its diverse appeal.
- Sophisticated design: The RX’s design combines luxury and sportiness, attracting many customers.
- Comfortable ride: The RX is quiet and comfortable, making long drives less tiring.
- Advanced Safety Technology: The RX is equipped with the latest safety technology, allowing you to enjoy driving with peace of mind.
- High Reliability: Lexus vehicles are known for their reliability, and the RX is no exception.
These appealing features are what support the RX’s high sales and production numbers.
A word from the editorial department
The popularity of the Lexus RX is clear from the trends in sales and production volumes. The RX’s appeal is wide-ranging, including its sophisticated design, comfortable ride, advanced safety technology, and high reliability. The RX will likely continue to lead the luxury SUV market.
Lexus RX
