BYD Auto Japan Co., Ltd., the Japanese subsidiary of Chinese electric vehicle manufacturer BYD, has announced that it will exhibit at Tokyo Auto Salon 2025, which will be held at Makuhari Messe from Friday, January 10th to Sunday, January 12th, 2025.
BYD, a world-leading electric vehicle manufacturer, has been attracting attention around the world by continuously introducing high-performance, innovative EVs to the market. This year’s Tokyo Auto Salon will be the perfect opportunity for many people to experience BYD’s latest technology and a wide range of attractive vehicles.
The much anticipated new model will be unveiled in Japan for the first time!
The biggest attraction at the BYD booth was undoubtedly the unveiling of the new model, the fourth to be introduced in Japan .
At the press conference to be held on the first day of the event, details of this new model, scheduled for release in 2025, will be revealed. In addition, the BYD SEAL Car of the Year Award Commemorative Special Limited Edition Car, which will go on sale on the same day , will also be unveiled for the first time in Japan.
The BYD SEAL has been highly praised for its technological capabilities and advanced technology, having won two awards: the 2024-2025 Japan Car of the Year Top 10 Cars and the 2025 RJC Car of the Year Technology of the Year. This special limited edition car, with special equipment and specifications to commemorate the awards, is sure to be a coveted vehicle for enthusiasts.
Full lineup on display!
In addition to new models and special limited edition vehicles, the BYD booth will also display three models already on sale in the Japanese market : DOLPHIN , ATTO 3 , and SEAL .
You can see BYD’s diverse lineup all at once, including the compact EV ” DOLPHIN ,” the stylish SUV ” ATTO 3 ,” and the high-performance sedan ” SEAL .”
Experience BYD’s unique technology!
BYD has unique technologies in all areas of EV development and manufacturing, including batteries, motors, and electronic control systems.
This year’s Tokyo Auto Salon will feature exhibits where visitors can experience these cutting-edge technologies. Of particular note is the “Blade Battery,” which supports the safety and durability of BYD’s EVs .
Compared to conventional lithium-ion batteries, the Blade Battery not only offers superior safety, durability, and lifespan, but also has a high energy density, contributing to improving the driving range of EVs. At the BYD booth, there will be an exhibit that clearly explains the structure and features of the “Blade Battery,” allowing visitors to see this innovative technology up close. A mockup of BYD’s dedicated EV platform, the “e-Platform 3.0,” will also be on display.
The “e-Platform 3.0” is the platform that will serve as the foundation for BYD’s EV development, achieving high efficiency, high performance, and high safety. Through this mockup exhibit, visitors can understand BYD’s advanced efforts in EV development.
The stage program is also substantial!
In addition to vehicle and technology exhibits, the BYD booth will also feature a stage program , including a “BYD Technology Talk Show” featuring BYD engineers , who will provide detailed explanations of BYD’s EV technology and development.
If you are interested in EVs or would like to learn more about BYD’s technology, please join us for the stage program.
Enjoy a comfortable space in a spacious booth!
The BYD booth will be 500m² in size , twice the size of the one at Tokyo Auto Salon 2024 , providing a comfortable space for many visitors. Visitors will be able to take a closer look at BYD vehicles and technologies in this spacious area.
“The more you know, the better! BYD!” Campaign
BYD is running a campaign called ” The more you know, the more you realize it might be possible, BYD! “ featuring actress Masami Nagasawa . The campaign introduces the appeal of BYD’s EVs and their advanced technology in an easy-to-understand and approachable way. Exhibits and events linked to the campaign are planned to be held at Tokyo Auto Salon 2025.
summary
At Tokyo Auto Salon 2025, BYD will welcome visitors with a packed schedule, including the premiere of new models, the start of sales of special limited edition vehicles, an exhibition of the full lineup, and the opportunity to experience its unique technologies.
BYD’s booth is located in Hall 8, East Building, Booth 812 .
Please stop by the BYD booth and experience BYD’s innovative technology and a wide range of attractive EVs.
BYD news release
