Toyota will be introducing a new special edition Crown Sedan called “THE LIMITED-MATTE METAL,” featuring a matte metal finish. Scheduled for release in spring 2025, this model is the latest in the matte metal series, following the Crown Crossover and Crown Sport.
The deep matte metal body color, a common identity of the Matte Metal series, exudes a special presence. This body color is treated with a special surface treatment called “TM Coat,” which achieves high stain resistance and dirt removal properties that overturn the image of conventional matte colors. Even dirt that comes with everyday use can be easily removed, and the car can be washed in a mechanical car wash. This is a major benefit for owners who lead busy lives.
The matte black aluminum wheels complement the body color and create a bold and stylish impression. The design, which has been carefully crafted down to the smallest detail, will captivate anyone who sees it and will bring you the joy of ownership.
The interior is finished in a special black luster color, creating a chic, high-quality space that makes every time you get in feel special. The console lid and door armrests are also finished in black luster, creating a unified, sophisticated design.
The steering wheel and gear selector are covered with dimpled surfaces, which provide a smooth, non-slip feel and contribute to a comfortable driving experience.
In front of the passenger seat is a laser-engraved logo that identifies this vehicle as special. This subtle touch will tickle the owner’s heart and increase the joy of ownership.
The powertrain can be selected from either the FCEV (fuel cell vehicle) or HEV (hybrid vehicle) that are available for the Crown Sedan. You can experience the advanced technology that combines environmental friendliness and driving performance.
The Crown Sedan “THE LIMITED-MATTE METAL” is a special vehicle that combines sophisticated design with cutting-edge technology. The unique presence of its matte metal body color is sure to catch the attention of passersby.
Summary of articles about the Crown Sedan “THE LIMITED-MATTE METAL”
- Release date: Spring 2025
- Grade: Special edition vehicle “THE LIMITED-MATTE METAL”
- Exterior:
- Matte metal body color (special surface treatment “TM Coat” adopted)
- High stain resistance and stain removal properties
- Compatible with mechanical car washes
- Matte black painted aluminum wheels
- Matte metal body color (special surface treatment “TM Coat” adopted)
- interior:
- Exclusive interior color: Black Lustre
- Dimpled steering wheel and shift selector
- Laser engraved special logo in front of the passenger seat
- Powertrain:
- FCEV (fuel cell vehicle)
- HEV (hybrid vehicle)
Features
- Ease of maintenance overturns the image of conventional matte colors
- Refined exterior and high-quality interior
- A powertrain that combines environmental friendliness and driving performance
Sophisticated exterior design: the beauty of matt metal

Crown Sedan “THE LIMITED-MATTE METAL”: A special Crown for a special you.
The most distinctive feature of the Crown Sedan “THE LIMITED-MATTE METAL” is its beautiful matte metal body color. This special color emits a deep shine that sets it apart from conventional matte colors.
Matte colors have been gaining attention in recent years as the perfect color for creating a luxurious and special feeling due to their unique texture. However, traditional matte colors have the disadvantage of being easily stained and difficult to maintain.
Therefore, the Crown Sedan “THE LIMITED-MATTE METAL” uses a special surface treatment called “TM Coat.” This technology achieves high stain resistance and stain removal properties despite the matte color. Even dirt that accumulates through everyday use can be easily removed.
It is also machine wash compatible, so even busy owners can easily wash their cars. This is a major improvement that was not possible with conventional matte paints.
The matte black aluminum wheels perfectly match the body color, creating a bold and stylish impression. The design, which has been meticulously designed down to the smallest detail, further accentuates the beauty of the Crown Sedan “THE LIMITED-MATTE METAL.”
A high-quality, comfortable interior space: a blissful experience that satisfies the senses

The interior of the Crown Sedan “THE LIMITED-MATTE METAL” features an exclusive black lustre interior color, creating a chic, high-quality space that makes every ride a special experience.
The console lid and door armrests are also finished in black luster, creating a unified and sophisticated design.

The steering wheel and gear selector are covered with dimpled surfaces, which provide a smooth, non-slip feel and contribute to a comfortable driving experience.

In front of the passenger seat is a laser-engraved logo that identifies this vehicle as special. This subtle touch will tickle the owner’s heart and increase the joy of ownership.
The Crown Sedan “THE LIMITED-MATTE METAL” is not only meticulously designed with attention to detail in its exterior, but also in its interior. The high-quality, comfortable space will captivate all who ride in it, providing an unforgettable experience.
Combining environmental friendliness and driving performance: Advanced technology makes the future of driving a reality
The Crown Sedan “THE LIMITED-MATTE METAL” is equipped with an advanced powertrain that combines environmental friendliness with driving performance.
FCEVs (fuel cell vehicles) are the ultimate eco-cars, running on hydrogen as fuel. Not only are they environmentally friendly, emitting no carbon dioxide, they also offer exceptional quietness and acceleration performance.
HEVs (hybrid electric vehicles) are highly efficient powertrains that combine a gasoline engine and an electric motor. They combine excellent fuel efficiency with powerful driving performance, allowing you to enjoy environmentally friendly driving.
The Crown Sedan “THE LIMITED-MATTE METAL” is equipped with cutting-edge technology and actively tackles environmental issues. It can be said to be an innovative vehicle that will lead the mobility society of the future.
The Crown Sedan “THE LIMITED-MATTE METAL” is a special vehicle that combines sophisticated design, a high-quality interior, and cutting-edge technology. The unique presence of the matte metal body color is sure to catch the attention of people on the street.
A special Crown for a special you. Experience a new driving experience with the Crown Sedan “THE LIMITED-MATTE METAL.”
Toyota New Crown Sedan Exterior
The front features unique headlights with daytime running lights . The Crown emblem continues to be used . The rear features LED rear combination lamps, which are thin and sharp, stretching horizontally. The body color is a modern two-tone color. The drive system is based on FR, and all vehicles are equipped with a hybrid system . The platform is a newly developed platform based on TNGA. The chassis has been honed at the Nürburgring, and the technology that has greatly advanced the vehicle’s performance in terms of “running, turning, and stopping” is inherited.








Toyota New Crown Sedan Body Color
A lineup of six monotone colors.
Single color 6 colors






The interior is fully equipped with the latest features
The interior is standardized, so no matter which model you drive, you’ll be sure to think, “That’s a Crown!” The instrument panel design integrates the display audio. The meter uses a ” large 12.3-inch full LCD digital meter . ” The navigation system is “Connected Navigation” + “Toyota Premium Sound System . ” It also features a ” Digital Inner Mirror ” and Toyota’s first “Drive Recorder (Front and Rear) . ” In-car Wi-Fi is available as an option for the display audio .









Comparing the interiors of the crossover and sedan side by side, it’s safe to say that the designs are identical due to the commonality of the two. However, there are differences in the coloring of the parts, and the Crown Sedan’s horizontal coloring gives it a different impression.


The “center console” and “side panels” have a wood-grain finish, which gives off a sense of high quality. The interior color scheme is a calming black and brown hue, giving it a calming impression. The rear seats are a space that is unique to the Crown’s FR, and you can feel the high quality of the interior.





The navigation system is called “Connected Navi,” and we hope that it will continue to evolve from its current state.

















The new navigation system, which has a simplified display, is called “Connected Navi.”
The instrument panel is fitted with a wood-grain panel. The electric parking brake and hold button is located in a very easy-to-press position, and the drink holder and the drop-in charging station are also conveniently placed.
Toyota New Crown Sedan Engine
The sedan will be a multi-stage hybrid system model with a 2.5L engine and motor. As mentioned above, it will also be released as a new Crown, adopting the same FCEV as the Mirai.
The company has officially announced that it will adopt both HEV (FR) and FCEV (FR) engines, and will use the new 2.5L multi-stage hybrid system used in the Crown Sedan and the FCEV used in the Mirai. Both offer sporty driving and low fuel consumption, befitting the Crown Sedan.
Hybrid (HEV) model
By combining the engine, two motors, and a stepped gear, we have achieved driving force that responds to accelerator operation at any speed. Previously, the maximum engine output could be used from a speed of approximately 140 km/h, but with this system, it can be used from a speed of approximately 43 km/h.


| Specifications | Crown Sedan 2.5 Hybrid |
|---|---|
| full length | 5,030mm |
| Overall width | 1,890mm |
| Overall height | 1,475mm |
| Wheelbase | 3,000mm |
| engine | Inline 4-cylinder 2.5L direct injection engine D-4S + motor (THS II) |
| Maximum power | 136kW (185ps) / 6,000rpm |
| Maximum torque | 225Nm (22.9kgm) / 3,600rpm |
| Motor maximum output |
132kW (180ps) |
| Motor Max Torque |
300Nm (30.6kgm) |
| transmission | Multi-Stage Hybrid System (10-speed AT) |
| battery | Nickel-metal hydride battery 5Ah |
| Drive system | 4WD (E-Four) |
| Minimum turning radius | 5.7m |
| Passenger capacity | 5 people |
| Vehicle weight | 2,000kg |
| WLTC mode fuel economy | 18.0 km/L |
| Price (10%) | 7,300,000 yen |
FCEV model


| Specifications | Crown Sedan FCEV |
|---|---|
| full length | 5,030mm |
| Overall width | 1,890mm |
| Overall height | 1,470mm |
| Wheelbase | 3,000mm |
| FC stack | FCB130 Solid polymer compressed hydrogen: 3 bottles |
| Maximum power | 128kW (174ps) |
| Motor maximum output | 134kW (182ps) / 6,940rpm |
| Motor Max Torque | 300Nm/(30.6kgm)/ 0~3,267rpm |
| Drive battery | Lithium-ion 4.0Ah |
| Drive system | rear-wheel drive |
| Minimum turning radius | 5.7m |
| Passenger capacity | 5 people |
| Range | Approximately 30% longer : 750km to 850km (compared to conventional models) |
| Price (10%) | 8,300,000 yen |

Toyota Mobility Tokyo
https://www.toyota-mobi-tokyo.co.jp/file/special/03601/25927/news/%E3%83%88%E3%83%A8%E3%82%BF%E3%83%A2%E3%83%93%E3%83%AA%E3%83%86%E3%82%A3 % E6%9D%B1%E4%BA%AC%E3%80%8CTHE%20CROWN%20%E6%9D%B1%E4%BA%AC%E8%99%8E%E3%83%8E%E9%96%80%E3%80%8D%E3% 80%8C%E8%99%8E%E3%83%8E%E9%96%80%E5%BA%97%E3%80%8D%E3%82%92%E3%82%AA%E3%83%BC%E3%83%97%E3%83%B3.pdf



























