On January 7, 2025, at CES 2025, the world’s largest technology trade show, Sony Honda Mobility (SHM) made a spectacular unveiling of the AFEELA 1, the first model in its new electric vehicle (EV) brand, AFEELA. This innovative EV is a true symbol of the future, combining Sony’s advanced technology with Honda’s mobility expertise.
AFEELA 1 aims to provide a new mobility experience that goes beyond cars being simply a means of transportation. Based on the concept of “pursuing a two-way relationship between people and cars,” it unites the driver and car, realizing an unprecedented drive that combines seamless travel with an in-car entertainment experience.
Features of the Sony Honda AFEELA 1
Exterior
- A rounded form reminiscent of a spaceship, with emphasis on aerodynamic performance
- Spoiler that improves driving stability
- “Media Bar” supports a variety of displays to suit the situation and the owner’s preferences
interior
- Spacious interior space
- Large display that spans the entire width of the interior and electronic door mirror display
- Linking with the cloud to create a personalized in-car environment for each user
- Yoke-type steering, similar to an aircraft control stick
- Fusion of the real and the virtual using Epic Games’ gaming engine, “Unreal Engine”
- Intuitive navigation using AR with sensing technology
- “AFEELA Personal Agent” is a conversational personal agent that enables natural voice control of in-car functions.
- A sound system incorporating Sony and Honda’s noise canceling and 360 Spatial Sound Technologies
- Rear seat displays, controllers, and connectors
- Large luggage space
Powertrain and driving performance
- 2 electric motors (244 hp each)
- Battery capacity: 91 kWh
- Range: 300 miles (483 km)
- Drive system: AWD
- Front: Double wishbone suspension
- Rear: Multi-link air suspension
- Integrated control system applying attitude control based on robotics research
safety equipment
- Next-generation safety system “AFEELA Intelligent Drive”
- Monitoring using a total of 40 cameras and sensors inside and outside the vehicle
- Equipped with a Qualcomm Snapdragon Digital Chassis SoC, it achieves a maximum computing performance of 800TOPS.
- Supports highway cruising, acceleration/deceleration in urban areas, lane keeping/changing, stopping/starting, turning at intersections, and parking.
price
- AFEELA 1 Origin: $89,900 (approximately 14 million yen)
- AFEELA 1 Signature: $102,900 (approximately 16 million yen)
Release date
- California, USA: By 2025
- Japan: 2026
others
- Continuous software updates over the wireless network
- Supports the Tesla Supercharging Network
Sony Honda AFEELA 1 Sophisticated exterior design: Aerodynamic performance and advanced technology
The design of the AFEELA 1 is captivating, combining a futuristic form with sophisticated aesthetics. Its rounded form, reminiscent of a spaceship, prioritizes aerodynamic performance, not only improves driving stability but also contributes to the quietness unique to an EV.
The “Media Bar” installed on the front is one of the iconic features of AFEELA 1. It supports a variety of displays to suit the scene and the owner’s preferences, allowing you to express your individuality while harmonizing with the surrounding environment.
Sony Honda AFEELA 1 Luxurious and comfortable interior: Turn your travel space into an entertainment space
The interior of the AFEELA 1 has been designed to provide the driver and passengers with the utmost comfort. The spacious interior space takes advantage of the design freedom that only an EV can offer, creating a sense of openness and relaxation.
The large display that spans the entire width of the interior and the electronic door mirror displays are features that symbolize the advanced nature of AFEELA 1. By linking with the cloud, a personalized in-car environment is realized for each user, providing a comfortable space that makes them feel as if they are in their own living room.
Furthermore, by utilizing the Unreal Engine, a gaming engine developed by Epic Games, the game will offer an unprecedented entertainment experience that blends the real and virtual worlds.Intuitive navigation using augmented reality (AR) that utilizes sensing technology will make driving safer and more comfortable.
Furthermore, the sound system, which uses Sony’s 360 Spatial Sound Technologies, creates a sense of realism that makes you feel as if you are in a concert hall. Combined with Sony and Honda’s noise-canceling technology, you can immerse yourself in the music in silence.
Sony Honda AFEELA 1 Powerful performance: Powerful driving unique to EVs
The AFEELA 1 is equipped with two electric motors, one at the front and one at the back, to drive all four wheels. Each motor delivers 244 hp, delivering the powerful acceleration and quiet, smooth driving you expect from an EV.
Equipped with a 91kWh lithium-ion battery pack, it has a range of 300 miles (483km), allowing you to enjoy comfortable travel without anxiety even on long drives.
The adoption of double wishbones in the front and multi-link air suspension in the rear achieves both high maneuverability and a comfortable ride. The application of attitude control based on robotics research and integrated control of the motor, brakes, and suspension ensures stable driving in all driving conditions.
Sony Honda AFEELA 1 Advanced safety technology: Supports safe and secure driving
The AFEELA 1 is equipped with a new generation safety system called “AFEELA Intelligent Drive.” A total of 40 cameras and sensors inside and outside the vehicle constantly monitor the driver’s driving and driving conditions, and if it detects danger, it will issue a warning or apply automatic braking to prevent an accident.
Equipped with a Qualcomm Snapdragon Digital Chassis SoC, the hardware delivers a maximum computing performance of 800 TOPS, supporting advanced driver assistance functions. By setting a destination, the vehicle will control itself according to surrounding traffic conditions, supporting not only highway cruising but also acceleration and deceleration in urban areas, lane keeping, lane changes, turning at intersections, and parking.
Sony Honda AFEELA 1 Price and Release Date: A breath of fresh air in the premium EV market
The AFEELA 1 is available in two grades: “Origin” and “Signature.” The “Origin” is priced at $89,900 (approximately 14 million yen), while the “Signature” is priced at $102,900 (approximately 16 million yen), making it a competitively priced option in the premium EV market.
As of January 2025, pre-orders are open exclusively in California, USA, with a deposit of $200. The car is scheduled for release in Japan in 2026.
Sony Honda AFEELA 1 Specifications
| Specifications | Sony Honda AFEELA 1 |
|---|---|
| full length | 4,920mm |
| Overall width | 1,900mm |
| Overall height | 1,460mm |
| Wheelbase | 3,000mm |
| crew | 5-seater |
| Powertrain | 2 electric motors |
| Motor output (per unit) | 244ps |
| Battery capacity | 91kWh |
| Range | 482km |
| Drive system | AWD |
| Suspension (front) | double wishbone |
| Suspension (rear) | Multilink |
The future paved by AFEELA 1
AFEELA 1 is a next-generation EV that brings together the technological capabilities and creativity of Sony and Honda. With its advanced technology, sophisticated design, and comfortable driving experience, it is expected to redefine the future of mobility.
AFEELA 1 will not just be a means of transportation, but an irreplaceable partner that enriches people’s lives.
Sony Honda Mobility (SHM) News Release
https://www.shm-afeela.com/en/news/2025-01-06_5
Sony Honda Mobility (SHM)
