On February 6, 2025, the Japan Automobile Dealers Association (JADA) and the All Japan Light Motor Vehicle Association (AJMCA) announced preliminary figures for passenger car sales by model and light four-wheel vehicle sales by common name for January 2025. The Honda N-BOX came in first in total sales with 16,394 units.
January 2025 registered new car sales ranking
- Overall trends
- Toyota dominates the top spots
- Alphard ranked third, with high demand for luxury minivans
- Models with a core fan base, such as the Land Cruiser W, also made the list.
- This suggests that the market meets diverse needs.
- Top models
- 1st place: Toyota Yaris Series
- 2nd place: Toyota Corolla Series
- 3rd place: Toyota Alphard
- Highlights
- Toyota’s strength stands out
- The Alphard’s ranking shows the popularity of luxury minivans
- Models like the Land Cruiser W make the list, meeting diverse needs
- Each manufacturer is developing attractive models, with attention focused on future market trends
- Light vehicle
- Regularly popular models such as the N-BOX, Spacia, and Tanto occupy the top positions
- N-BOX takes the top spot
- The overwhelmingly popular N-BOX takes the top spot
- Sakura’s sales increase significantly
- Sakura electric vehicles saw a significant increase compared to the previous month, reflecting growing interest in electric vehicles.
Passenger car ranking
The ranking of registered new car sales for January 2025 features familiar popular models at the top.
The fact that Toyota’s Yaris series took the top spot speaks to its popularity. The Corolla series also came in second, highlighting Toyota’s strength. It’s also noteworthy that the Alphard ranked third. Demand for luxury minivans remains high. Models such as the Sienta, Note series, and Prius also made it into the top ranks, demonstrating their popularity among a wide range of demographics. Interestingly, the Land Cruiser W ranked 18th. It has many loyal fans and its popularity appears undiminished. While Toyota dominates the top spots overall, Nissan and Honda are also not far behind with popular models. Looking at the top 50, a wide variety of models are featured, demonstrating the diversity of the market.
Corolla Touring
Toyota Roomy
Toyota Raize
| Ranking | Manufacturer | Model | Sales volume |
|---|---|---|---|
| 1st place | Toyota | Yaris | 16,257 units |
| 2nd place | Toyota | Corolla | 14,042 units |
| 3rd place | Toyota | Alphard | 9,866 units |
| 4th place | Toyota | Sienta | 9,601 units |
| 5th place | Nissan | Notes | 8,290 units |
| 6th place | Toyota | Prius | 8,226 units |
| 7th place | Honda | Freed | 7,708 units |
| 8th place | Toyota | Rise | 6,793 units |
| 9th place | Nissan | Serena | 6,691 units |
| 10th place | Toyota | Aqua | 6,377 units |
| 11th place | Toyota | Voxy | 6,278 units |
| 12th place | Toyota | Roomy | 6,258 units |
| 13th place | Toyota | Noah | 6,116 units |
| 14th place | Suzuki | Solio | 5,744 units |
| 15th place | Honda | Vezel | 5,269 units |
| 16th place | Toyota | Crown | 5,227 units |
| 17th place | Toyota | Harrier | 5,112 units |
| 18th place | Toyota | Land Cruiser W | 5,046 units |
| 19th place | Honda | Step WGN | 3,751 units |
| 20th place | Honda | fit | 3,624 units |
| 21st place | Honda | WR-V | 3,063 units |
| 22nd place | Toyota | Vellfire | 2,706 units |
| 23rd place | Suzuki | Impreza | 2,544 units |
| 24th place | Suzuki | Swift | 2,391 units |
| 25th place | Mazda | CX-5 | 2,349 units |
| 26th place | Lexus | NX350h | 2,270 units |
| 27th place | Suzuki | Jimny W | 2,181 units |
| 28th place | Honda | ZR-V | 2,173 units |
| 29th place | Toyota | RAV4 | 2,129 units |
| 30th place | Nissan | X-Trail | 2,128 units |
| 31st place | Mazda | MAZDA2 | 2,127 units |
| 32nd place | Mitsubishi | Delica D:5 | 2,086 units |
| 33rd place | Honda | Civic Series | 1,863 units |
| 34th place | Subaru | Forester | 1,744 units |
| 35th place | Lexus | LBX | 1,603 units |
| 36th place | Daihatsu | Rocky | 1,589 units |
| 37th place | Suzuki | Fronx | 1,589 units |
| 38th place | Mazda | CX-80 | 1,258 units |
| 39th place | Mitsubishi | Outlander | 1,220 units |
| 40th place | Mazda | CX-30 | 1,154 units |
| 41st place | Nissan | Kicks | 1,137 units |
| 42nd place | Subaru | Legacy | 1,085 units |
| 43rd place | Mazda | MAZDA3 | 1,073 units |
| 44th place | Subaru | Levorg | 943 units |
| 45th place | Suzuki | Crosby | 916 units |
| 46th place | Toyota | JPN TAXI | 904 units |
| 47th place | Honda | Odyssey | 821 units |
| 48th place | Lexus | LM500h | 735 units |
| 49th place | Mitsubishi | Eclipse Cross | 730 units |
| 50th place | Toyota | 86 | 726 units |
Light car ranking
The top rankings for registered new car sales for January 2025 are dominated by popular models, with the N-BOX taking the top spot, as expected. Compared to the previous month, many models have seen an increase in sales, while some models, such as the Wagon R and Delica Mini/eK series, have seen a decrease in sales. Possible reasons for this include the introduction of new models, model changes, or the presence of competing models.
Of particular note is the significant growth of models such as the Spacia, Tanto, and Move. These models are driving the minicar market, and their future trends will be closely watched.
There are also some models, such as the Nissan Sakura, that have seen a significant increase compared to the previous month. This may be due to growing interest in electric vehicles and government subsidy programs.
Overall, the minicar market remains vibrant, with each manufacturer offering a variety of attractive models. Future market trends are likely to include the spread of electric vehicles and the emergence of models equipped with new technologies.
N-BOX
| Ranking | Manufacturer | Model | Sales volume |
|---|---|---|---|
| 1st place | Honda | N-BOX | 16,394 units |
| 2nd place | Suzuki | Spacia | 14,885 units |
| 3rd place | Daihatsu | Tanto | 11,977 units |
| 4th place | Daihatsu | Move | 8,247 units |
| 5th place | Suzuki | Hustler | 7,724 units |
| 6th place | Nissan | Luke’s | 6,613 units |
| 7th place | Suzuki | Wagon R | 5,692 units |
| 8th place | Daihatsu | Taft | 5,255 units |
| 9th place | Suzuki | Alto | 4,913 units |
| 10th place | Daihatsu | Mira | 4,570 units |
| 11th place | Suzuki | Jimny | 4,383 units |
| 12th place | Nissan | Days | 4,370 units |
| 13th place | Mitsubishi | Delica Mini /eK series | 4,079 units |
| 14th place | Nissan | Sakura | 2,289 units |
| 15th place | Honda | N-WGN | 2,041 units |
January 2025 Kei car sales ranking
What are the future trends in automobile sales?
The new car sales rankings for January 2025 once again confirmed Toyota’s strength and the enduring popularity of the N-BOX.
Future automobile sales trends will be focused on sales trends of electrified vehicles such as electric vehicles (EVs) and hybrid vehicles (HVs). Also, competition in the minicar market is intensifying as each manufacturer launches new models, so future trends will be important to keep an eye on.
Detailed analysis of new car sales rankings for January 2025
Above, we provided an overview of the new car sales rankings for December 2024. Here, we will go deeper and analyze the ranking results, and consider market trends and future prospects.
What is the secret to Toyota’s strength?
In the passenger car sales ranking for January 2025, Toyota cars demonstrated their overwhelming strength, occupying seven of the top ten models. The following factors are thought to be behind Toyota’s strength.
- Wide range of vehicle models : Toyota offers a wide range of vehicle models, from compact cars to SUVs, minivans, and luxury cars. This allows it to meet a variety of needs and has successfully attracted many customers.
- High quality and reliability : Toyota vehicles are known for their high quality and reliability. Thanks to the technological capabilities and quality control system that have been cultivated over many years, they have earned high praise from customers.
- Extensive sales network : Toyota has many dealerships across the country, making it easy for customers to purchase. It also has a comprehensive after-sales service system, which contributes to improving customer satisfaction.
- Active electrification : As a pioneer of hybrid vehicles (HVs), Toyota has been one of the first to work on electrification. In recent years, the company has also been focusing on the development of electric vehicles (EVs) to keep up with the changing times.
It can be said that the combined effect of these factors has enabled Toyota to establish a solid position in the domestic automobile market.
Trends in the minicar market
In the minicar market, Honda’s N-BOX continues to hold the top spot. The N-BOX is popular with many users for its spacious interior, ease of use, and excellent fuel economy.
However, Suzuki and Daihatsu are also stepping up their offensive by introducing new models to break the N-BOX’s stronghold. In particular, Suzuki’s Spacia is seeing sales growth that is approaching that of the N-BOX.
Competition among manufacturers is intensifying in the minicar market, and it will be a situation to keep an eye on in the future.
Future outlook
The following points are expected to be of interest in future automobile sales trends:
- Accelerating electrification : As environmental regulations become stronger worldwide, demand for electrified vehicles, such as electric vehicles (EVs) and hybrid vehicles (HVs), is expected to increase further. Manufacturers are focusing on developing electrification technologies, and more electrified vehicles will be introduced to the market in the future.
- Evolution of autonomous driving technology : The development of autonomous driving technology is also progressing, and self-driving cars may become widespread in the future. The evolution of autonomous driving technology has the potential to bring about major changes in the automotive industry.
- The spread of car sharing : The number of car sharing users is increasing, especially in urban areas. The spread of car sharing will change the concept of car ownership and may also have an impact on car sales.
Responding to these changes and providing products and services that meet customer needs will be essential for the future growth of automakers.
A word from the editorial department
In the January 2025 new car sales ranking, Toyota’s Yaris took the top spot, once again demonstrating Toyota’s strength. It’s striking that the Alphard has made it into the top ranks. Demand for luxury minivans is strong.
Additionally, models with core fan bases such as the Land Cruiser W also made the list, demonstrating that this is a market that caters to a variety of needs.
In the minicar market, Honda’s N-BOX remains popular, but Suzuki and Daihatsu are catching up, and competition is intensifying.
Various changes are expected in future automobile sales trends, such as electrification, autonomous driving, and car sharing. Responding to these changes and providing products and services that meet customer needs will be essential for the future growth of automobile manufacturers.
Car Ranking Related Articles
New passenger car sales ranking
New car sales report by light four-wheel vehicle common name (All Japan Light Motor Vehicle Association)
