Toyota’s new Prius, based on the concept of “Hybrid Reborn,” is an emotional model that combines its strengths of environmental performance with a design that catches your eye at first sight and captivating driving performance. The HEV model was released on January 10, 2023, and the PHEV model on March 15, 2023. With cutting-edge technology and sophisticated styling, the two have been attracting a lot of attention since their announcement.
Now, Toyota Motor Corporation’s revolutionary hybrid car, the new Prius, is scheduled to undergo some improvements and be released in Japan in August 2025. The main focus of this improvement is the expansion of safety equipment, enhanced connectivity functions, the addition of a special edition Prius Night Shade Package, and a price revision .
For those considering purchasing the new Prius, choosing the right body color is an important factor that will determine the overall impression of the car, especially for the improved and special edition models. In this article, we will delve deeper into the appeal of the new Prius based on the latest information on body colors.
In addition to the top 3 most popular color rankings based on our own research, which took into account past popular Prius colors and trends of other car models, we have included information that will be useful when choosing a body color, such as resale value, things to be careful of to avoid regrets, colors that are less likely to show dirt, and colors that you will never get tired of.
Summary of new Prius body color information
Domestic model color
- Single colors: Ash, Mustard, Platinum White Pearl Mica (manufacturer option), Attitude Black Mica, Emotional Red II (manufacturer option), Dark Blue
- *Available colors may vary depending on the grade.
- *The current model of the new Prius does not generally have two-tone color options.
Overseas model colors
- The main colors are also available in overseas markets such as North America, but the names may differ (e.g., Ash is called “Guardian Gray,” Emotional Red II is called “Supersonic Red,” etc.).
- Although the lineup varies slightly depending on the market, it is centered around colors that are popular globally.
Resale Value
- Generally, classic colors such as white (Platinum White Pearl Mica) and black (Attitude Black Mica) tend to be more expensive.
- The new Prius is a popular model, so you can expect a certain resale value no matter which color you choose, but it can be said that the more advantageous option is the classic color.
Important points to consider when choosing a body color
- Colours you’re likely to regret:
- Attitude Black Mica: Scratches, dust, and rain stains are easily visible, so frequent maintenance is required. The temperature inside the car tends to rise in the summer.
- Platinum White Pearl Mica: Black dirt such as water stains and iron powder is easily noticeable.
- Emotional Red II, Mustard: While distinctive and attractive, these colors are quite eye-catching and some people may tire of them quickly or be self-conscious about the attention of others. It is also commonly said that reds tend to fade.
- Stain-resistant colour:
- Ash: A neutral color that is solid yet nuanced, it tends to hide dust and light dirt less.
- Platinum White Pearl Mica: Dirt is noticeable, but you can maintain its shine by washing your car frequently.
- Timeless colors:
- Platinum White Pearl Mica: A classic that will give you a clean and luxurious look for a long time.
- Attitude Black Mica: This has a firm impression and has also been a long-loved classic.
- Ash: A calm tone that is not easily affected by trends and is a color that you can wear for a long time.
- Dark blue: A deep, intellectual color that is not flashy but is suitable for those who prefer a calm personality.
New Prius domestic model body color
The new Prius is available in a variety of unique and sophisticated single-tone colors. (As of May 2025, two-tone colors are not available.)
Silver Metallic
Platinum White Pearl Mica
dark blue
Emotional Red II
Attitude Black Mica
Ash
mustard
Super White II
- monochromatic
- Ash
- mustard
- Platinum White Pearl Mica
- Attitude Black Mica
- Emotional Red II
- dark blue
- Super White II
- Silver Metallic
New Prius body colors: Introducing all colors for the domestic model
The new Prius domestic model is available in an attractive color lineup that highlights its cutting-edge design.
- Ash: A nuanced color that combines neutral solid gray with a touch of colored sparkle. Its appearance changes depending on the light, giving it an urban, sophisticated impression. It is one of the colors that symbolizes the new generation Prius.
- Mustard: A metallic yellow with subdued saturation. It is sporty yet calm, and is suitable for owners who want to stand out from the crowd. Recommended for those who want to stand out from the crowd.
- Platinum White Pearl Mica (manufacturer option): This popular Toyota color combines a clean, high-quality feel. It beautifully accentuates the Prius’s sleek form. It’s a classic color that also promises high resale value.
- Attitude Black Mica: The deep black accentuates the Prius’ sharp design, creating a cool and bold impression. This is another popular classic color.
- Emotional Red II (manufacturer option): A high-quality red that is both vivid and deep. It emphasizes the sporty side of the Prius and creates a passionate impression.
- Dark Blue: A deep blue that exudes calm and intelligence. Its appearance changes depending on how the light hits it, creating a chic and modern atmosphere.
About the body color of overseas models
The new Prius is being sold globally, and the main body colors are available in many countries. However, there are slight differences in the color lineup sold in different countries and regions, and the same colors may be called by different names than in Japan.
For example, in the North American market, “Ash” is sold under the name “Guardian Gray,” “Emotional Red II” is sold under the name “Supersonic Red,” “Attitude Black Mica” is sold under the name “Midnight Black Metallic,” “Platinum White Pearl Mica” is sold under the name “Wind Chill Pearl,” and “Dark Blue” is sold under the name “Reservoir Blue.” There are also minor differences, such as the color equivalent to “Mustard” in the Japanese market not being available in some markets.
As such, while basic popular colors tend to be the same around the world, each market’s color strategy is tailored to suit its needs and preferences.
What body colors have high resale value?
When purchasing a car, resale value is also an important consideration. The new Prius is a popular model, so you can expect a stable resale value overall, but the appraisal value may vary depending on the body color.
Generally, the following colors are considered to have high resale value:
- Platinum White Pearl Mica (white): This is the most popular color in the used car market and is popular with people of all ages and genders, so it tends to fetch a high price.
- Attitude Black Mica (black): Like the white color, this is a classic and popular color that is loved for its luxurious and bold image, and you can expect stable resale value.
These classic colors make it easier to find a buyer for the next car as a used car, so used car dealerships and second-hand car dealerships are more likely to offer high prices.
Of course, given the Prius’s advanced design and avant-garde nature, it is unlikely that the resale value would drop dramatically if it were painted in a different color, but if you’re looking for a more favorable selling price, it’s probably safer to choose white or black.
Top 3 most popular colors for the new Prius
If you’re unsure which body color to choose for your new Prius, it might be a good idea to refer to the popular colors. Based on information from various media and dealerships, the top three most popular colors for the new Prius (HEV model) are as follows (as of May 2025):
Top 3 most popular colors for the new Prius
- Platinum White Pearl Mica: The most popular color, undisputed. It is loved for its clean, luxurious feel and universal appeal.
- Attitude Black Mica: A classic color that is equally as popular as white. It complements the sharp design of the new Prius perfectly.
- Ash: A new color that has made it to the top of the list. Its solid and nuanced color, something not seen on previous Prius models, is highly rated by those seeking something new.
These results show that while the classic colors of white and black are still very popular, the new color “Ash,” which matches the design concept of the new Prius, is also doing well.
Don’t regret choosing the body color of your new Prius: 3 things to keep in mind
Body color has a big impact on the impression of a car, and once you choose it, it is not easy to change. To choose a body color that you will not regret, pay attention to the following three points.
- Body colors that are easy to regret
- Attitude Black Mica: This is a popular choice due to its luxurious feel, but scratches from car washes, rain stains, and dust are very visible. Frequent car washes and coatings are recommended, especially if the car is parked outdoors. It also has the characteristic of absorbing sunlight easily in the summer, which can easily raise the interior temperature.
- Platinum White Pearl Mica: To maintain its beautiful whiteness, regular maintenance is also required, as limescale and iron powder are easily noticeable.
- Vibrant colors like Emotional Red II/Mustard: Even if you like them when you buy them, you might find them a little too flashy or tired of them after riding them for years. Also, because they’re such eye-catching colors, they’re easy to spot wherever you go. It’s often said that reds fade faster than other colors due to UV rays, but with recent improvements in paint technology, this isn’t always the case.
- Body color that hides dirt
- Ash: Gray solid colors are neutral, so they tend to hide dust, dirt, and light scratches. They are recommended for those who want to reduce the frequency of maintenance.
- (The previous model had a silver metallic color, but the new model does not have one. Generally speaking, this is a silver color: Silver is known as one of the colors that least likely shows dirt or scratches. The new Prius does not have a pure silver metallic color, but ash may come close.
- Platinum White Pearl Mica: Dirt is noticeable, but on the other hand, it’s easy to keep clean because you can immediately notice it. For those who wash their car frequently, maintaining its shine is a joy.
- Timeless body color
- Platinum White Pearl Mica: A classic color that is loved throughout the ages. Its simple and clean impression means you won’t tire of it even after driving it for a long time.
- Attitude Black Mica: This is also a classic, and its firm, stylish impression never fades.
- Ash: This color has a calm tone, yet a deep color that changes its appearance depending on the light. It is not flashy, but has the appeal of being long-lasting. Another point is that it is not easily influenced by trends.
- Dark Blue: Deep blue gives an intelligent and calm impression. It has an exquisite balance between being neither too flashy nor too subdued, making it a color that can be loved for a long time. However, ultimately, personal preference plays a major role.
A word from the editorial department
In this article, we provide a detailed explanation of the new Prius’ body color lineup and how to choose one.
The new Prius’ cutting-edge design and appeal will stand out no matter which color you choose, but it’s important to consider your lifestyle, preferences, parking environment, maintenance frequency, etc. Popular colors and resale value are also important considerations, but ultimately, choosing the car you’re most attached to will lead to a satisfying car life.
Use this article to find the best new Prius body color for you.
