Audi has announced that its long-awaited new electric vehicle, the A6 e-tron, will be released in Japan on July 24, 2025. This innovative new EV, built on the Premium Platform Electric (PPE), boasts an incredible range of up to 846km and the highest Cd value in Audi’s history of 0.21.
Prices start at 9.81 million yen, and the lineup includes two body types: the four-door coupe “Sportback” and the wagon “Avant,” as well as the high-performance version “S6 e-tron.” It has the potential to become a new benchmark for electric vehicles.
In this article, we will provide comprehensive information necessary for those considering purchasing the new A6 e-tron, including detailed specifications, advanced technology, price, and comparisons with competing models.
Overview of the A6 e-tron
Adoption of the new-generation EV platform “PPE”
The new A6 e-tron is built on the Premium Platform Electric (PPE), jointly developed by Audi and Porsche. This platform is specifically designed for electric vehicles, achieving optimal weight distribution and packaging.
Lineup composition
Body Type
- A6 Sportback e-tron (4-door coupe)
- A6 Avant e-tron (wagon)
Performance Grade
- A6 e-tron Performance (standard model)
- S6 e-tron (high-performance model)
Exterior Design
Top-notch aerodynamic performance
An astonishing Cd value of 0.21: The A6 Sportback e-tron achieves the lowest drag coefficient in the history of any Audi – 0.21 – thanks to intensive aerodynamic optimization in wind tunnel tests.
The A6 Avant e-tron also boasts excellent aerodynamic performance. Even the wagon model achieves a Cd value of 0.24, boasting the best aerodynamic performance in its class.
Design Features
Front design
- Headlights arranged in two rows, top and bottom
- Black grill surround
- An advanced front mask typical of an electric vehicle
Rear design
- Left and right connected tail lights
- Illuminated Audi emblem
- Sleek and aerodynamic rear end
Side view
- Coupe-like sportsback
- The practical Avant wagon
- Aerodynamically optimized wheel design
The appeal of the high-performance S6 e-tron
Exclusive exterior design
S6 exclusive features
- Dedicated front and rear bumpers
- Sporty side skirts
- Large air intake
- S6 exclusive emblem badge
Performance Specifications
S6 e-tron specs
- Maximum output: 551ps (with launch control)
- Maximum torque: 59.1 kgm
- 0-100km/h acceleration: 3.9 seconds
- Maximum speed: 240km/h
- Drive system: AWD Quattro
Interior and advanced equipment
Innovative Digital Cockpit
Multi-display configuration
- 11.9-inch digital meter
- 14.5-inch infotainment system
- 10.9-inch passenger-only touchscreen
- Side camera displays (both ends)
Virtual Exterior Mirror
This world-first, cutting-edge technology uses a camera system in place of conventional side mirrors, which not only improves aerodynamic performance but also reduces blind spots and ensures visibility in rainy weather.
Premium Equipment
Panoramic glass roof: An electrically dimmable glass roof with nine sections that can be adjusted for transparency.
Bang & Olufsen Sound System: A premium audio system with 20 speakers and 830W output delivers an immersive audio experience.
Powertrain and Performance
A6 e-tron Performance (standard model)
| item | Specifications |
|---|---|
| motor | Single motor (rear) |
| Maximum power | 381ps (with launch control) |
| Maximum torque | 57.6kgm |
| 0-100km/h acceleration | 5.4 seconds |
| maximum speed | 210km/h |
| Drive system | RWD |
S6 e-tron (high-performance model)
| item | Specifications |
|---|---|
| motor | Twin Motor |
| Maximum power | 551ps (with launch control) |
| Maximum torque | 59.1kgm |
| 0-100km/h acceleration | 3.9 seconds |
| maximum speed | 240km/h |
| Drive system | AWD Quattro |
Battery and charging performance
Battery specifications
- Capacity: 100kWh
- Fast charging compatible: 150kW
- Charging time: 10% to 80% in approximately 35 minutes
Cruising range and fuel efficiency
Incredible range
| Grade and specifications | Range |
|---|---|
| A6 Sportback e-tron Performance | 769km |
| A6 Sportback e-tron (Range Plus) | 846km |
| A6 Avant e-tron Performance | 734km |
| S6 Sportback e-tron | 726km |
| S6 Avant e-tron | 706km |
Range Plus Package
The A6 Sportback e-tron, equipped with the optional Range Plus package, has a driving range of 846km on a single charge, the longest range of any electric vehicle sold in Japan.
The secret to high efficiency
- Ultra-low air resistance (Cd value 0.21)
- Optimized Battery Management
- Efficient Motor Control
- Adoption of lightweight technology
Price and grade structure
Price List
| grade | Price (tax included) |
|---|---|
| A6 Sportback e-tron Performance | 9,810,000 yen |
| A6 Avant e-tron Performance | 10,120,000 yen |
| S6 Sportback e-tron | 14,400,000 yen |
| S6 Avant e-tron | 14,710,000 yen |
Eligible for CEV subsidy
Subsidies to promote the introduction of clean energy vehicles
- A6 Sportback e-tron Performance: 688,000 yen
- Other models: 528,000 yen
The actual price for the A6 Sportback e-tron starts at approximately 9.22 million yen.
Comparison with competing models
Main competitors
- BMW i4/i5 – German premium EV sedan
- Mercedes-Benz EQE – A rival to the German Big Three
- Tesla Model S – The pinnacle of high-performance EV sedans
- Genesis Electrified G80 – Korean Premium EV
- Lexus RZ – Japanese premium brand EV
Competitive advantages of the A6 e-tron
Range
- An overwhelming range of 846km
- Highly practical for long-distance driving
Aerodynamic performance
- Cd value of 0.21, the best in its class
- Directly linked to improved fuel economy
Design
- Two body types to choose from
- The culmination of the Audi design language
technological innovation
- Virtual Exterior Mirror
- Latest PPE Platform
Interior space and practicality
Space efficiency
Front and rear storage
- Rear luggage space: Capacity not disclosed
- Front trunk (frunk): additional storage space
The interior space is specially designed for PPE, ensuring a spacious interior space that is not possible with conventional internal combustion engine vehicles.
Practicality Considerations
A6 Sportback e-tron
- Stylish four-door coupe design
- Ideal for urban use
A6 Avant e-tron
- Practical wagon body
- Suitable for family use
Safety equipment and driving assistance technology
Audi Pre Sense
The latest safety support systems are standard equipment, ensuring safety in a variety of driving situations.
Main features
- adaptive cruise control
- Lane Keep Assist
- Automatic Emergency Braking
- Blind Spot Monitoring
Advanced driving assistance
By adopting the PPE platform, the design also takes into account future support for level 3 and above autonomous driving technology.
Charging infrastructure and convenience
Charging specifications
Fast charging performance
- Maximum output: 150kW
- Charging time: 10% to 80% in approximately 35 minutes
- Optimized charging efficiency
Charging Network
Domestic charging infrastructure
- Expressway SA/PA
- Commercial facilities
- Public facilities
- Audi dealer
With the widespread availability of 150kW-class quick chargers, long-distance driving has become a reality.
Points to consider when purchasing
Selecting a Body Type
Those who are recommended for the Sportback
- Emphasis on stylish design
- Prioritizing range (846km)
- Mainly used in urban areas
Who is Avant recommended for?
- Emphasis on practicality and load capacity
- Family use
- Looking for the convenience of a wagon
Grade Selection
Who is the A6 e-tron Performance recommended for?
- Focus on purchase cost
- Performance sufficient for everyday use
- Seeking high fuel efficiency
Who is the S6 e-tron recommended for?
- Demanding the highest level of performance
- I want to enjoy sporty driving
- Focus on AWD systems
Maintenance and running costs
Estimated annual maintenance costs
Taxes and insurance
- Automobile tax: Exemption (preferential treatment for electric vehicles)
- Vehicle weight tax: tax exempt
- Compulsory automobile liability insurance: Approximately 13,000 yen/year
- Optional insurance: Approximately 150,000 to 250,000 yen/year
Electricity costs (15,000km/year)
- A6 e-tron Performance: Approximately 60,000 to 80,000 yen/year
- S6 e-tron: Approximately 80,000 to 100,000 yen/year
Maintenance costs
- Regular inspection: Approximately 50,000 yen/year
- Consumable replacement: Approximately 30,000 yen/year (engine oil not required)
Future outlook
Audi’s electrification strategy
Audi has announced plans to make all new car sales electric by 2033, and the A6 e-tron marks an important milestone in this strategy.
Potential for technological development
Evolution of battery technology
- Further improvement in driving range with next-generation batteries
- Shorter charging times
Autonomous driving technology
- Highly automated driving at level 3 or above
- Integration of AI technology
summary
The new Audi A6 e-tron is a groundbreaking model that sets a new benchmark for electric mobility. It is particularly noteworthy for its:
Main attraction points
- Overwhelming cruising range : Industry-leading performance of up to 846km
- Best aerodynamics : excellent efficiency with a Cd value of 0.21
- Innovative technologies : Virtual exterior mirror, PPE platform
- Diverse options : 2 body types x 2 performance grades
- Premium experience : state-of-the-art digital equipment and luxurious interior
Recommended purchase points
- Environmental performance : Contributing to the environment through zero-emission driving
- Economical : Tax benefits and low running costs
- Advanced : Experience the latest EV technology
- Brand value : Audi brand status
- Practicality : Convenience thanks to incredible range
The starting price of 9.81 million yen is competitive considering the equipment and technological innovations. In particular, the impressive performance of a driving range of 846 km is a groundbreaking achievement that greatly expands the possibilities of electric vehicles.
There is no doubt that this will be an extremely attractive option for users in the premium electric vehicle market who value technological innovation and environmental performance.
Audi A6
https://www.audi.co.jp/ja/models/a6-e-tron/audi_a6_avant_e-tron
