Approximately three and a half years have passed since orders for Toyota’s flagship SUV, the Land Cruiser 300, were suspended, but there are signs that orders are finally being accepted again, something that many fans have been waiting for. Estimates for the diesel model have been reinstated for 2025 , and there is also information that some dealerships are beginning to take limited orders.
In this article, we will provide detailed information on the latest information regarding the resumption of orders for the Land Cruiser 300 , expected sales methods , and key points to consider when preparing to purchase .
Background and current situation regarding the suspension of orders for the Land Cruiser 300
Land Cruiser
Why was the order suspended?
The Land Cruiser 300, which underwent a full model change in August 2021, gained worldwide popularity immediately after its release, with orders flooding in far exceeding Toyota’s production capacity .
Main reasons for suspending orders:
- Overwhelming demand : expectations are rising due to the first full model change in about 14 years
- Semiconductor shortage : Delays in supply of electronic components needed for advanced equipment
- Disruption to the global supply chain : Difficulties in procuring parts due to the COVID-19 pandemic
- Anti-resale measures : Discreet sales policies to prevent speculative purchases
Current official position
Toyota’s official website continues to announce that “We are currently suspending orders. We will provide further information regarding the resumption of orders, taking into account future production conditions, etc.”
Reference: Toyota Land Cruiser
2025 Update: Signs of a resurgence in orders
Land Cruiser 300
Keep an eye on diesel model trends
On June 26, 2025, it was confirmed on the Toyota official website that estimate simulations had been reinstated for diesel models only .
Changes to the official website:
- Gasoline model: Estimate simulation not available (continued)
- Diesel models: quotes can now be created
Dealer-level activities
Some Toyota dealerships are reporting the following:
- Limited orders for diesel model begin (limited to around 15 units)
- Orders accepted only by existing customers
- Information that preparations for lottery sales are underway
Expected time to resume orders
Outlook from industry insiders
Based on multiple sources, the most likely timeframe for orders to resume is as follows:
| season | possibility | basis |
|---|---|---|
| Fall 2025 to early 2026 | high | Insider information from dealerships, trends in diesel models |
| Late 2025 | Medium | Production situation is improving |
| Minor change timing | Medium | Minor changes were made in March 2025 |
Expected sales method: Most likely a lottery system
Why a lottery sale?
Reasons why normal first-come, first-served sales are difficult when orders resume:
- Lessons learned from past confusion : rush to dealers and rampant resale at the time of release
- Ensuring fairness : Eliminating regional and digital disparities
- Measures to prevent resale : Prioritize supply to customers who truly want to use the product
- Toyota’s track record : successful lottery sales of other models, including the GR Corolla
Lottery sales prediction system
Application conditions (expected):
- Domestic residents only
- Agreement to the non-resale pledge
- Limited to one unit per person (per household)
- Check your past Toyota vehicle ownership history
- Obligation to hold for one year after purchase
How to apply:
- Toyota official app “My TOYOTA+”
- Or pick up at the dealer
Five things you can do now to prepare for your purchase
1. Decide on the desired grade and specifications
Popular grades:
- ZX : Top grade, packed with luxurious equipment
- GR SPORT : Off-road oriented, sporty appearance
Engine Selection:
- Gasoline (3.5L V6 twin turbo) : Powerful driving
- Diesel (3.3L V6 twin turbo) : Balance of fuel economy and off-road performance
2. Prepare a financial plan
Price range (as of 2025):
- ZX: Approximately 7.7 million to 8.5 million yen
- GR SPORT: Approximately 7.3 million to 8 million yen
- VX: Approximately 6.8 million to 7.5 million yen
Required funds:
- Vehicle price
- Miscellaneous expenses (approximately 500,000 to 800,000 yen)
- Option fee
- Down payment (preferably 20-30% of the vehicle price)
3. Building relationships with dealers
Key points:
- Find a reliable dealer
- Maintaining good relationships with sales representatives
- Regular information exchange
- A clear expression of intent to purchase
4. Establishment of an information gathering system
Reliable sources:
- Toyota official website
- My TOYOTA+ app
- Authorized Dealer
- Trusted Automotive Media
5. Consideration of alternatives
Alternatives to the Land Cruiser 300:
- Land Cruiser 250 : Compact and practical
- Lexus LX : More luxurious specifications
- Used Land Cruiser 300 (but expensive)
Current state of the used car market and points to note
Price range
Used car prices in 2025:
- 1.5 to 2 times the price of a new car (around 10 million yen)
- Low mileage cars are even more expensive
- Registered, unused cars also command a high premium
Important points to note when purchasing
Risk factors:
- Price drop risk : A significant price drop when new car supply stabilizes
- Concerns about vehicle condition : Maintenance records must be checked
- Warranty period : Remaining period of manufacturer’s warranty
How to check the latest trends in preparation for the resumption of orders
Check the official information
- Regular check of Toyota’s official website
- Press Release Monitoring
- Using the My TOYOTA+ app
Dealer Information
- Contacting multiple dealers
- Regular contact with sales representatives
- Retailer’s own information collection
Media and SNS information
- Follow trusted automotive media
- Gathering the latest information on social media
- Information exchange in the user community
Frequently Asked Questions (FAQ)
- When will orders start again?
-
The most likely date is between fall 2025 and early 2026, but no official announcement has been made yet.
- Is the lottery sale guaranteed?
-
Although it has not been confirmed, past examples suggest that a lottery system is the most likely option.
- Which is better, diesel or gasoline?
-
If you’re looking for fuel economy, go for diesel, if you’re looking for power, go for gas.
- Is buying a used car a good idea?
-
Please carefully consider the high premium price and the risk of future price declines.
Summary: Get ready to resume orders
It is becoming increasingly likely that orders for the Land Cruiser 300 will resume in the second half of 2025 or the first half of 2026. The return of estimate simulations for diesel models is seen as a sign of this.
Things to start preparing now:
- Clarifying desired specifications
- Financial planning
- Building relationships with dealers
- Continuous information gathering
- Considering alternatives
When orders resume, it will likely be sold by lottery , so advance preparation will determine your chances of winning. While we wait for the official announcement, let’s steadily proceed with what we can do now.
Be sure to check the latest information on the Toyota official website and build a relationship with a reliable dealer, which will be the shortcut to purchasing a Land Cruiser 300.
*The information in this article is current as of July 2025. Please be sure to check the official website for the latest information.
