The 2026 Nissan Leaf (ZE2) , which was unveiled to the world on June 17, 2025 , has finally announced its pricing for the US market. The result surprised the industry: the entry-level S+ model is priced at $29,990 (approximately 4,423,659 yen), making it the cheapest new EV currently on sale in the US.
Reversal pricing strategy: New model, but cheaper than its predecessor
What’s most surprising is that the new Leaf is priced cheaper than the previous generation ZE1. For example, in the SV+ trim level:
- New ZE2 SV+ : $34,230 (approximately ¥5,050,071)
- Previous ZE1 Late SV PLUS : $36,190 (approximately 5,339,147 yen)
It’s a whopping $1,960 cheaper , and that’s while still offering more features and improved range.
Detailed analysis of grade structure and pricing structure
Pricing in the US market
| grade | 2026 new ZE2 price | Previous ZE1 late model price | Price difference |
|---|---|---|---|
| S+ | $29,990 (approximately 4,423,525 yen) | Not set | – |
| SV+ | $34,230 (approximately 5,050,071 yen) | $36,190 (approximately 5,338,025 yen) | -$1,960 |
| PLATINUM+ | $38,990 (approximately 5,751,025 yen) | Not set | – |
Improved battery capacity and performance
The new Leaf offers two battery options:
52kWh battery (S grade only)
- Total system output: 177ps
- Price: To be announced at a later date
75kWh battery (S+, SV+, PLATINUM+)
- Total system output: 218ps
- EPA-estimated range: up to 303 miles (488 km)
- Fuel economy: 131 MPGe city, 111 MPGe highway
Technological innovation and improved equipment
Revolutionary improvements to charging infrastructure
NACS
The new Leaf now comes standard with a North American Charging Standard (NACS) port , giving you access to the Tesla Supercharger network, which provides access to over 20,000 charging stations, making long-distance driving much more practical.
Advanced design and functionality
2026 Nissan Leaf US
Exterior innovation
- Electric flush door handles (Nissan’s first mass-produced vehicle)
- A sleek roofline incorporating Katana blade elements
- The segment’s first dimming panoramic roof
Interior evolution
- Dual display (S/S+: 12.3 inches, SV+/PLATINUM+: 14.3 inches)
- Spacious interior space thanks to flat floor design
- Redesigned seats provide increased knee room in the rear
Equipped with the latest technology
Google built-in features
- Google Maps integration
- Intelligent Route Planner
- Compatible with familiar applications
Advanced safety equipment
- Intelligent Around View Monitor (unique in its class)
- Invisible Food View
- Front wide view
Expansion strategy for the Japanese market
Release Schedule and Naming Conventions
The Japanese market has a unique grade structure:
B5 grade (52kWh battery)
- Release date: Spring 2026 or later
- Uses the same naming convention as Aria
B7 grade (75kWh battery)
- Release date: December 2025
- Price announcement: October 2025
Market impact and expectations
“The Leaf really kicked off the EV market 15 years ago, and Nissan remains committed to making electric driving accessible to everyone,” said Vinay Shahani, Nissan’s senior vice president.
Positioning strategy in the EV market
The significance of price competitiveness
The new Leaf’s $29,990 price tag is not just a low price, but an astonishing price strategy that is cheaper than the first-generation Leaf ($32,780) from 15 years ago . This is the result of technological advances and economies of scale.
Comparative advantage over other EVs
In the current US EV market, there are very few new vehicles in the sub-$30,000 price range. The new Leaf is in this price range:
- 303 mile (488 km) range
- Tesla Supercharger Access
- Advanced safety features
- Rich technology features
By providing this, we have an overwhelming competitive advantage.
Contributing to sustainable mobility
V2L (Vehicle to Load) function
The new Leaf is equipped with a home power supply function (V2L), which enables it to provide power in emergencies and ensure power for outdoor activities. This provides value as a “mobile power generator” that goes beyond being simply a means of transportation.
Environmental Considerations
Leveraging 15 years of EV development experience, the new Leaf achieves more efficient energy use and a reduced environmental impact. As part of Nissan’s “Nissan Green Program,” the new car aims to contribute to a sustainable future.
Summary: A new chapter in EV adoption
The 2026 Nissan Leaf is more than just a facelift. Its ” more features, longer range, and under $30,000 ” concept will mark a significant step in democratizing the EV market.
Pricing in the Japanese market is scheduled to be announced in October 2025, and based on pricing in the US market, it is expected to be offered at a competitive price. A new chapter in the spread of EVs is about to begin with this new Leaf.
Nissan News Release
