The Land Cruiser 300 RALLY RAID is an extremely rare special edition vehicle that Toyota Auto Body suddenly announced on September 11, 2025. To commemorate Toyota’s 12th consecutive victory in the Dakar Rally production vehicle category, only 12 units of this ultimate off-road model will be sold.
Toyota suddenly announces ultra-limited edition model to commemorate 12 consecutive Dakar Rally victories!
What is RALLY RAID? Basic Overview
RALLY RAID is a specially modified vehicle based on the Land Cruiser 300 GR SPORT diesel vehicle, produced by TLC (Team Land Cruiser Toyota Auto Body) rally driver Takashi Miura.
Based on the concept of “a car that can be driven quickly and safely on any road surface without tiring you out ,” the car incorporates a generous amount of technology and know-how cultivated in the Dakar Rally.
Lottery sale details
Lottery Schedule
- Application period : Thursday, September 11, 2025, 12:00 to Sunday, September 28, 2025, 23:59
- Lottery results will be announced after Friday, October 17, 2025
- Expected sales start date : December 2025
Pricing
| Product Type | Price (tax included) | Content |
|---|---|---|
| Complete car | 9,380,800 yen | Includes bodywork price of 1,244,100 yen |
| Accessory package (with suspension) | 1,511,400 yen | For existing GR SPORT owners |
| Accessories package (no suspension) | 1,244,100 yen | For existing GR SPORT owners |
RALLY RAID dedicated equipment details
Driving performance improvement equipment
Tires and 18-inch aluminum wheels
- Dakar Rally spec off-road tires
- Lightweight, exclusive 18-inch aluminum wheels
Suspension and cab mounts
- Dedicated suspension that faithfully responds to the driver’s intentions
- High-performance cab mount that accurately conveys road conditions
Brake system reinforcement
- Red brake calipers
- Improved braking power when driving off-road
Exterior-specific equipment
- Dedicated side sticker : RALLY RAID logo included
- Red tow hook : practical and stylish
- Dedicated mudguard : Improved mud splash prevention effect
- TLC Sticker : Dakar Rally Team Specification
Exclusive interior equipment
RALLY RAID dedicated seat
- The upholstery of the driver’s and passenger’s seats has been changed to a special design.
- Designed to reduce fatigue even during long off-road rides
- Maintains optimal driving posture
Special ornament
- Exclusive ornament with RALLY RAID logo
- Creating a special feeling for the owner
Purchase conditions and precautions
Limited to eligible vehicles
Important : RALLY RAID is available exclusively for GR SPORT Diesel vehicles .
Excluded vehicles :
- Land Cruiser 300 ZX (gasoline)
- Land Cruiser 300 ZX (Diesel)
- Land Cruiser 300 GR SPORT (gasoline)
Purchaser benefits
Complete vehicle or accessories package purchasers will receive the following commemorative gifts:
- Dakar Rally mudguard keychain
- Illustrated fuel lid shield
- Special gift box
How to apply and retailer information
Application Procedure
- Enter on the official Toyota Auto Body website
- Select your preferred retailer
- Wait for the lottery results (you will be contacted by phone after October 17th)
Retailers
It will be available at Toyota vehicle dealerships nationwide (some stores excluded). Detailed information on dealerships can be found here .
The story behind 12 consecutive Dakar Rally victories
Team Land Cruiser Toyota Auto Body (TLC) achieved its 12th consecutive victory in the production vehicle category at the Dakar Rally 2025, held in Saudi Arabia in January 2025. To commemorate this achievement and express gratitude to fans, this model has been commercialized.
Summary: Extremely rare off-road special edition vehicles
The Land Cruiser 300 RALLY RAID is the ultimate limited edition model with the following features:
- ✅Ultra rare, limited to only 12 units
- ✅Introducing Dakar Rally technology into production vehicles
- ✅ Authentic specifications supervised by professional drivers
- ✅ High performance based on the GR SPORT diesel
- ✅ Fair purchasing opportunities through lottery sales
This will be a truly “once in a lifetime” opportunity for off-road enthusiasts and Land Cruiser fans. The application period is limited until September 28, 2025 , so if you’re interested, we encourage you to apply early.
Reference information: Toyota Auto Body official website
