Although Toyota Motor Corporation has refrained from making an official announcement regarding the resumption of orders for the new Land Cruiser 250 , it is becoming increasingly likely that orders will be gradually resumed from autumn 2025 through the first half of 2026 .
Latest trends regarding the resumption of orders for the Land Cruiser 250
Orders are likely to resume between autumn 2025 and early 2026
According to multiple industry sources and dealer sources, the following timeline is expected:
- Phase 1 (Around September 2025) : Limited lottery sales
- Second stage (from late 2025) : Gradual expansion of order quota
- Phase 3 (2026 onwards) : Full-scale resumption of general orders
June 2025 diesel model estimate simulation revived
In a major move, Toyota will resume diesel model estimation simulations on its official website from June 26, 2025. This is seen as an important signal that orders are set to resume.
Meanwhile, simulations for gasoline models are still suspended, but orders will be gradually resumed starting with diesel models. it has been suggested that
Examples of area-limited lottery sales
Starting in July 2025, Toyota Hyogo will hold a limited lottery sale under the following conditions:
| item | detail |
|---|---|
| Application period | 1st period: July 2, 2025 – July 21, 2025 2nd period: September 16, 2025 – October 8, 2025 3rd period: October 20, 2025 – November 10, 2025 |
| How to Apply | In-store application only |
| Vehicle production schedule | 1st period: October to December 2025 2nd period: January to May 2026 3rd period: June to September 2026 |
| Application conditions | Resident in Hyogo Prefecture, ongoing maintenance contract required |
Why can’t I buy a Land Cruiser 250? The reason behind the suspension of orders
1. Demand concentration far exceeded expectations
Immediately after the Land Cruiser 250 was released in April 2024, orders were flooded in at several times the planned monthly production volume. . Toyota had set a monthly production plan of 2,250 units, but on the first day of release alone, several years’ worth of backorders were generated.
The reasons behind this are as follows:
- Significant performance improvements over the previous Prado
- An attractive design based on the concept of “returning to the roots”
- Pricing more affordable than the Land Cruiser 300
- Increasing demand due to the global SUV boom
2. Serious parts supply delays
Semiconductor shortages and chronic delays in parts supply are severely impacting Land Cruiser 250 production:
- Semiconductor shortage : The Land Cruiser 250, packed with advanced features, requires thousands of semiconductors per vehicle.
- Supply chain disruptions : COVID-19 and concerns about parts supply due to the situation in Ukraine
- Manufacturing plant constraints : Parallel production of the Land Cruiser 300 and Lexus LX at Toyota Auto Body’s Yoshiwara Plant
3. Strengthening measures against resale and illegal export issues
Because the Land Cruiser series is traded at extremely high prices overseas, there has been a steady stream of purchases for the purpose of resale or illegal export. In response to this, Toyota has:
- Mandatory signing of a non-resale pledge at the time of purchase
- No name change clause for one year after purchase
- Strict buyer screening at dealerships
These measures have also raised the purchasing hurdles for general users.
Plan for a phased resumption of orders in 2025
Phase 1: Limited lottery sale in September 2025
A limited lottery sale is expected to take place at Toyota dealerships nationwide from around September 2025. Features include:
- Applicable vehicles : Mainly diesel models (GX, VX, ZX)
- Sales volume : Limited to 10-20 units per store
- Lottery odds : 20-30 times in urban areas, 5-10 times in rural areas
- Application conditions : Face-to-face negotiation required in store, no resale agreement
Phase 2: Gradual expansion in the second half of 2025
After the lottery in September, the order quota will be gradually expanded depending on the production situation :
- Additional slots provided with priority to existing customers
- Resuming orders for less popular grades and colors
- Ensuring fairness through regional allocation adjustments
Phase 3: Full-scale order resumption in 2026
Full-scale orders are expected to resume in 2026, along with a minor change :
- Possibility of introducing 48V mild hybrid systems in Japan
- Stable supply through a stable production system
- Anyone can freely order at a dealer
How lottery sales work and how to increase your chances of winning
Basic rules for lottery sales
The following rules apply to the current Land Cruiser 250 lottery sale:
| item | conditions |
|---|---|
| How to apply | Face-to-face negotiations at authorized dealers are required |
| Application restrictions | Limited to one unit per household |
| After being elected | A contract must be signed within the specified period (usually within 7 days) |
| Resale restrictions | No name changes allowed for one year after purchase |
Practical strategies to increase your chances of winning
1. Approaching multiple dealers
- Apply by chain, such as Toyota store, Toyopet store, Corolla store, etc.
- Competition tends to be less intense in regional stores than in urban areas
- Prioritize stores with past purchase history
2. Strategic grade and specification selection
- Avoid the popular ZX diesel
- Considering gasoline models, GX, and VX grades
- Color options other than white pearl and black
3. Building relationships with dealers
- Regular store visits to ensure customers remember your face and name
- Building a track record of maintenance for other vehicle models
- Building trust with sales representatives
Delivery information and price list by grade
Estimated delivery date as of July 2025
| grade | engine | Price (tax included) | Estimated delivery time |
|---|---|---|---|
| First Edition | gasoline | 7,370,000 yen | Approximately 3 months |
| VX | gasoline | 6,340,000 yen | Approximately 3 months |
| ZX | gasoline | 7,020,000 yen | Approximately 6 months |
| GX | diesel | 5,200,000 yen | Approximately 8 months |
| VX | diesel | 6,590,000 yen | Approximately 12 months |
| ZX | diesel | 7,350,000 yen | Approximately 21 months |
Three points to speed up delivery
1. Choosing a gasoline model
- Parts are easier to procure than diesel
- Securing production capacity in line with exports to North America
2. Using KINTO
- Shorten delivery times with our unique vehicle allocation system
- Gasoline vehicles: 1.5 to 3 months
- Diesel vehicles: 6 to 9 months
3. Targeting cancelled vehicles
- Many cancellations due to failed loan screening
- Regular contact with dealer required
Start your purchasing strategy and dealer strategy now
Preparation checklist before resuming orders
financial preparation
- Prepare a down payment (20-30% of the vehicle price recommended)
- Pre-screening of loans
- [Current vehicle sales appraisal
Information gathering
- Decide on the desired grade and options
- Building relationships with multiple dealers
- Installing the My TOYOTA+ app
Purchasing Strategy
- Setting first and second choice grades
- Consideration of alternative methods such as KINTO
- Join the waiting list
Car buying companies that can offer high prices
If you’re looking to sell your current vehicle and secure a down payment, we recommend the following buyers:
- CarNext : Guaranteed to buy any car for 0 yen or more
- Car Seven : Free cancellation within 7 days
- Nextage : Peace of mind with a Prime listing on the Tokyo Stock Exchange
Tips for choosing a reliable dealer
Characteristics of a good dealer
- A wealth of sales experience for Land Cruisers
- Prompt and honest response to questions
- Proactively sharing the latest information
- Post-contract follow-up system
Alternatives: KINTO, used cars, and cancelled cars {#alternatives}
Advantages and disadvantages of KINTO (car leasing)
merit
- Delivery times are significantly shorter (about half the normal sales time)
- No down payment required, monthly fixed rate
- Optional insurance and maintenance included
- No lottery required, high certainty
Disadvantages
- Vehicles must be returned (cannot be owned)
- Monthly fee is expensive
- Limited customization
- A settlement fee will be charged if you cancel your contract midway
Current state of the used car market and price trends
Used car market price as of July 2025
| grade | Mileage | Used price range |
|---|---|---|
| ZX (Diesel) | ~1,000km | 8.8 million to 10.8 million yen |
| VX (diesel) | ~1,000km | 7.8 million to 9 million yen |
| First Edition | ~500km | 9.5 million to 12 million yen |
Transactions continue to be held at premium prices that are 1 to 2 million yen higher than the price of a new car.
How to target cancelled cars
Main patterns of cancellations
- Loan application rejection
- Changes in family circumstances
- Changing your mind to another car model
- Giving up due to prolonged delivery times
Tips for getting a cancelled car
- Waitlist registration at multiple stores
- Regular inquiries at the beginning of the month
- Immediate funding available
- Flexible grade and color selection
The appeal and future potential of the Land Cruiser 250
The overwhelming reliability of the Land Cruiser series
With a history spanning over 70 years, the Land Cruiser series is loved around the world as a car that can go anywhere and come back alive. The Land Cruiser 250 continues this tradition with the following features:
Basic performance
- Adoption of the GA-F platform improves frame rigidity by 50%
- 2.8L diesel turbo (204 horsepower, 500 Nm)
- 2.7L gasoline (163 horsepower, 246 Nm)
- First to feature electric power steering (EPS)
Advanced Equipment
- Stabilizer Disconnect Mechanism (SDM)
- Toyota Safety Sense standard equipment
- Latest connected features
High resale value and asset value
Resale record of past models
| Model | New car price | 3-year residual value rate |
|---|---|---|
| Land Cruiser 200 | Approximately 7 million yen | Approximately 90% |
| Prado TX-L | Approximately 5 million yen | Approximately 90% |
| Land Cruiser 300 | Approximately 8 million yen | Approximately 120% (reversed) |
The Land Cruiser 250 is also expected to have a high resale value of over 90% .
Outlook for minor changes in 2026
Expected improvements
- Introduction of 48V mild hybrid system
- Larger digital meter displays
- Further enhancement of safety equipment
- Improved fuel efficiency
Summary: Guidelines for getting a Land Cruiser 250
The Land Cruiser 250 will be available for order again in stages, starting with a limited lottery in September 2025. To take advantage of this rare opportunity, you must:
Five actions to take now
- Building relationships with multiple dealers : Regular visits demonstrate purchasing intent
- Completion of financial preparation : securing down payment and conducting loan pre-approval
- Deciding on desired specifications : Clarifying first and second choice grades
- Establishing an information gathering system : Checking My TOYOTA+ app and dealer information
- Consider alternatives : consider KINTO, used cars, and canceled cars at the same time
The keys to success are preparation and flexibility
What successful buyers of the Land Cruiser 250 have in common is thorough advance preparation and flexible consideration of options . It is important to create a strategy that prioritizes “getting it for sure” without being too hung up on perfect conditions.
We will now begin steady preparations to resume accepting orders in the fall of 2025. We hope that your long-awaited encounter with the Land Cruiser 250 will be the start of a wonderful car life for you.
