On October 14, 2024, Mazda Motor Corporation announced details of its exhibit at the JAPAN MOBILITY SHOW 2025, which will be held at Tokyo Big Sight from October 31, 2025. Based on the theme of this year’s exhibit, “The joy of driving brings a smile to the earth,” Mazda will present a vision of the future in 2035 that combines technological innovation and environmental consideration.
Mazda’s 2035 Mobility Vision: World Premiere of Vision Model Shows Innovative Concept
Balancing a sustainable society with driving pleasure
The Vision Model, which Mazda will be unveiling for the first time in the world at Japan Mobility Show 2025, is a concept vehicle that embodies the company’s vision of an ideal mobility society for 2035. This model embodies Mazda’s unique values of simultaneously reducing environmental impact and pursuing driving pleasure.
In 2035, a year of technological innovation and social infrastructure development, Mazda aims to contribute to a rich global environment while responding to the desires of users who “love cars” and “want to enjoy driving forever.” This is not just a technology exhibit, but an expression of Mazda’s worldview, which balances a sustainable society with vibrant experiences.
Vision Model (World Premiere)

Japan Mobility Show 2025 Mazda Vision Model (World Premiere)
Innovative environmental technology exhibit
Realizing a recycling-oriented society through CO₂ capture technology
At the Japan Mobility Show 2025, Mazda will be showcasing the vision model alongside the innovative environmental technologies it is developing. One notable example is its groundbreaking CO₂ capture technology, which reduces CO₂ emissions the more the vehicle is driven. This technology not only reduces emissions as in the past, but also captures CO₂ from the atmosphere, aiming to realize a circular economy.
Prospects for carbon-neutral algae-derived fuels
Additionally, Mazda will be exhibiting “carbon-neutral algae-derived fuel.” This technology provides a sustainable energy source, an alternative to fossil fuels, by producing biofuel from algae. By supporting a variety of fuels, Mazda aims to expand options in this energy transition era.
World’s first public exhibition of the new CX-5

In addition to the Vision Model, the new Mazda CX-5 (European specification), which was unveiled in Europe in July 2024, will be on display to the public for the first time in the world. This exhibit will provide a rare opportunity to experience Mazda’s current technological capabilities and its vision for the future at the same time.
Participation in a variety of programs
Tokyo Future Tour 2035: Inclusive Mobility
Mazda will also be participating in the “Tokyo Future Tour 2035” sponsored by the Japan Automobile Manufacturers Association. The company will exhibit the “Mazda CX-30 SeDV” (Self-empowerment Driving Vehicle), a welfare vehicle designed to support the mobility of people with lower limb disabilities. With a manual driving device that allows intuitive acceleration and deceleration, the vehicle will help create a society where more people can move around at their own will.
Mobility Culture Program: Motorsports and Heritage
The “Mobility Culture Program” will feature vehicles that embody Mazda’s motorsports spirit and heritage:
- Joint exhibit : Legendary sports car “Mazda RX-7”
- Performance Zone : “MAZDA SPIRIT RACING RS Future concept” (car number 12) competing in the Super Taikyu Series 2025
- ASV Public Road Test Drive : Latest SUV models “Mazda CX-60” and “Mazda CX-80”
Out of KidZania: Passing on skills to the next generation
“Out of KidZania in JMS 2025” is a program aimed at children that offers a hands-on experience program called “Sand Casting, Polishing and Painting Craftsmanship,” where children can experience Mazda’s dedication to manufacturing. In an environment that recreates a Mazda factory, children can learn about the techniques and spirit of craftsmen while experiencing the joy and depth of manufacturing.
Event overview and access information
Event period
- Press invitation date: Wednesday, October 29, 2025, 8:00-18:00, Thursday, October 30, 2025, 8:00-13:00
- Mazda Press Conference: Wednesday, October 29th, 12:15-12:30
- Public release date: October 31, 2025 (Friday) to November 9, 2025 (Sunday)
Venue:
Tokyo Big Sight (Ariake, Koto-ku, Tokyo)
Organizer
: Japan Automobile Manufacturers Association
Mazda’s Future Strategy and People-Centered Values
Mazda’s exhibit at Japan Mobility Show 2025 marks an important milestone in the company’s long-term strategy. Based on its “people-centered” values, all exhibits are embodied in the company’s corporate philosophy of continuing to evolve the “joy of driving,” creating exciting mobility experiences in customers’ daily lives, and delivering the “joy of living.”
Summary: The path to a sustainable mobility society
The vision models and innovative technologies that Mazda will unveil at JAPAN MOBILITY SHOW 2025 are the company’s answer to the challenge of balancing environmental issues and customer needs facing the automotive industry. By combining cutting-edge environmental technologies such as CO₂ capture technology and algae-derived fuel with the traditional pursuit of driving pleasure, Mazda aims to realize an ideal mobility society in 2035.
This initiative is attracting attention as it goes beyond simply showcasing technology, presenting a new form of mobility that will simultaneously realize a sustainable society and improve people’s quality of life.
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