The new car sales rankings for November 2025 have been announced. Based on data from the Japan Automobile Dealers Association (JADA) and the Japan Light Motor Vehicle Association, we will provide a detailed explanation of the latest best-selling models, divided into registered cars (standard and compact passenger cars) and light cars.
New car sales market trends in November 2025
November 2025 was a month in which sales competition among manufacturers intensified, as it was the time before the year-end sales season. While Toyota’s popular models dominated the top spots in the registered vehicle market, super height wagons remained popular in the minicar market.
Of particular note is the significant increase in sales of electric vehicles (EVs). Toyota’s bZ4X recorded an astounding increase of 3,038.5% compared to the same month last year, symbolizing the changing market.
[Registered Vehicles] November 2025 New Car Sales Ranking TOP30
Details of the TOP 15
Toyota Yaris Cross
| Ranking | Manufacturer | Car name | November sales volume | October sales volume | Month-on-month | Year-on-year comparison | Cumulative total for 2025 |
|---|---|---|---|---|---|---|---|
| 1st place | Toyota | Yaris | 14,556 units | 17,041 units | 85.4% | 77.4% | – |
| 2nd place | Toyota | Corolla | 10,997 units | 11,953 units | 92.0% | 67.9% | – |
| 3rd place | Toyota | Rise | 10,004 units | 9,884 units | 101.2% | 188.2% | – |
| 4th place | Toyota | Sienta | 9,703 units | 8,552 units | 113.5% | 109.4% | – |
| 5th place | Toyota | Roomy | 8,664 units | 8,086 units | 107.1% | 191.3% | – |
| 6th place | Toyota | Alphard | 7,238 units | 8,017 units | 90.3% | 81.6% | – |
| 7th place | Honda | Freed | 7,132 units | 7,472 units | 95.4% | 90.3% | – |
| 8th place | Toyota | Voxy | 6,875 units | 7,682 units | 89.5% | 117.8% | – |
| 9th place | Toyota | Noah | 6,763 units | 7,465 units | 90.6% | 113.1% | – |
| 10th place | Honda | Vezel | 5,794 units | 7,429 units | 78.0% | 119.3% | – |
| 11th place | Honda | Step WGN | 5,082 units | 5,492 units | 92.5% | 134.0% | – |
| 12th place | Toyota | Crown | 4,597 units | 4,993 units | 92.1% | 79.7% | – |
| 13th place | Nissan | Serena | 4,586 units | 4,820 units | 95.1% | 67.1% | – |
| 14th place | Nissan | Notes | 4,426 units | 5,492 units | 80.6% | 54.7% | – |
| 15th place | Suzuki | Solio | 4,355 units | 4,810 units | 90.5% | 102.8% | – |
Key points for selling registered vehicles
Toyota Yaris maintains top spot in November
In November 2025, the Toyota Yaris maintained its lead in the registered vehicle category with 14,556 units sold. Although this is down from 17,041 units sold in October, the fuel efficiency and affordable price of the hybrid model continue to attract support. The Yaris’ position in the compact car market is particularly solid.
Toyota Raize makes huge leap of 188.2% compared to the previous year
Of particular note is the strong performance of the Toyota Raize . In November, 10,004 units were sold, a significant increase of 188.2% compared to the same month last year. The car’s ease of use as a compact SUV, combined with the reliability of the Toyota brand, is driving the popularity of SUVs.
Toyota Sienta and Roomy also doing well
In the minivan market, the Toyota Sienta (9,703 units, 109.4% compared to the previous year) and the Toyota Roomy (8,664 units, 191.3% compared to the previous year) continued to perform well. In particular, the Roomy saw sales nearly double compared to the same month last year, proving the high demand for compact tall wagons.
The luxury minivan Alphard enjoys stable popularity
The Toyota Alphard ranked sixth with 7,238 units sold. Even after a full model change, it still has a dominant presence in the luxury minivan market.
Trends in the TOP 16-30
| Ranking | Manufacturer | Car name | November sales volume | Year-on-year comparison |
|---|---|---|---|---|
| 16th place | Toyota | Prius | 4,233 units | 43.3% |
| 17th place | Suzuki | Jimny | 4,034 units | 171.9% |
| 18th place | Toyota | Land Cruiser | 3,970 units | 384.7% |
| 19th place | Toyota | Aqua | 3,726 units | 58.5% |
| 20th place | Toyota | Harrier | 3,606 units | 53.0% |
| 21st place | Toyota | RAV4 | 3,557 units | 77.4% |
| 22nd place | Honda | fit | 3,243 units | 75.6% |
| 23rd place | Toyota | Vellfire | 2,998 units | 96.6% |
| 24th place | Subaru | Forester | 2,350 units | 84.4% |
| 25th place | Suzuki | Swift | 2,335 units | 200.8% |
| 26th place | Suzuki | Crosby | 2,159 units | 91.8% |
| 27th place | Subaru | Impreza | 2,119 units | 83.3% |
| 28th place | Lexus | LBX | 1,932 units | 108.6% |
| 29th place | Mazda | MAZDA2 | 1,696 units | 94.9% |
| 30th place | Toyota | bZ4X | 1,580 units | 3038.5% |
Suzuki Jimny and Toyota Land Cruiser saw significant increases
The Suzuki Jimny (up 171.9%) and Toyota Land Cruiser (up 384.7%) recorded significant sales increases, thanks to their rarity as full-fledged off-road vehicles and their excellent off-road performance. The Land Cruiser in particular is seeing progress in deliveries to long-awaited customers thanks to improvements in the made-to-order production system.
Rapid growth in the EV market: Toyota bZ4X ranks 30th
The Toyota bZ4X sold 1,580 units, an astonishing 3,038.5% increase compared to the same month last year. This reflects the increased demand for EVs due to the development of charging infrastructure and growing environmental awareness.
[Light Car Category] November 2025 New Car Sales Ranking TOP 15
N-BOX CUSTOM
| Ranking | Manufacturer | Car name | November sales volume | October sales volume | Month-on-month | Year-on-year comparison | Cumulative total for 2025 |
|---|---|---|---|---|---|---|---|
| 1st place | Honda | N-BOX | 16,198 units | 12,784 units | 126.7% | 89.8% | 185,784 units |
| 2nd place | Suzuki | Spacia | 12,904 units | 14,420 units | 89.5% | 89.2% | 154,192 units |
| 3rd place | Daihatsu | Move | 10,951 units | 16,015 units | 68.4% | 140.2% | 113,482 units |
| 4th place | Daihatsu | Tanto | 9,520 units | 14,244 units | 66.8% | 82.3% | 115,322 units |
| 5th place | Nissan | Luke’s | 7,741 units | 5,413 units | 143.0% | 141.0% | 64,609 units |
| 6th place | Suzuki | Hustler | 6,660 units | 7,103 units | 93.8% | 90.7% | 81,801 units |
| 7th place | Mitsubishi | Delica Mini/eK | 6,378 units | 3,690 units | 172.8% | 132.0% | 52,992 units |
| 8th place | Suzuki | Wagon R | 5,361 units | 6,139 units | 87.3% | 100.0% | 67,316 units |
| 9th place | Suzuki | Jimny | 4,969 units | 3,717 units | 133.7% | 138.8% | 47,264 units |
| 10th place | Daihatsu | Mira | 4,521 units | 5,536 units | 81.7% | 95.9% | 51,698 units |
| 11th place | Suzuki | Alto | 3,971 units | 4,527 units | 87.7% | 76.1% | 54,013 units |
| 12th place | Daihatsu | Taft | 3,246 units | 4,914 units | 66.1% | 96.8% | 45,797 units |
| 13th place | Nissan | Days | 2,889 units | 2,971 units | 97.2% | 81.3% | 40,575 units |
| 14th place | Honda | N-ONE | 2,094 units | 2,812 units | 74.5% | 144.0% | 18,210 units |
| 15th place | Honda | N-WGN | 1,659 units | 2,063 units | 80.4% | 53.7% | 25,990 units |
Key points for selling light vehicles
Honda N-BOX is back! Reclaiming the top spot in November
The Honda N-BOX , which had fallen to third place in October , returned to the top spot with sales of 16,198 units in November. The high growth rate of 126.7% compared to the previous month can be attributed to the effects of improvements to the N series and sales promotion activities leading up to the year-end sales season. This demonstrates the car’s dominance as the king of the minicar market.
Suzuki Spacia maintains second place
The Suzuki Spacia maintained its second place position with 12,904 units sold. The convenience of its sliding doors and spacious interior have earned it strong support, especially among families.
Daihatsu Move sees huge increase of 140.2% compared to the previous year
The Daihatsu Move sold 10,951 units, an astonishing 140.2% increase compared to the same month last year. The effect of the introduction of the new model is clearly evident, and sales remain strong for 2025, totaling 113,482 units.
Nissan Roox continues to make great strides
The Nissan Roox sold 7,741 units, achieving a significant increase of 143.0% compared to the previous month and 141.0% compared to the same month last year, as the car continues to expand its share in the super height wagon market.
Mitsubishi Delica Mini/eK surges 172.8% month-on-month
The Mitsubishi Delica Mini/eK sold 6,378 units, a massive increase of 172.8% compared to the previous month. The Delica Mini’s unique design and authentic SUV feel are bringing a breath of fresh air to the minicar market.
Light SUVs and crossovers also performed well
Light SUVs and crossovers, such as the Suzuki Jimny (4,969 units, up 138.8% from the previous year) and Suzuki Hustler (6,660 units), continue to maintain high levels of popularity.
Hot Topics for November 2025
1. The shift to EVs is gaining momentum
The impressive sales growth of the Toyota bZ4X indicates that the shift to EVs has begun in earnest in the Japanese market. The increase in EV sales is due to the development of charging infrastructure and the easing of concerns about range.
2. SUVs continue to be popular
SUV models continue to be popular in all categories, including the Raize, Land Cruiser, and RAV4 among registered vehicles, and the Jimny, Hustler, and Delica Mini among light vehicles. This trend is supported by an increase in users who prefer active lifestyles.
3. Toyota’s overwhelming market share
Toyota cars accounted for 15 of the top 30 registered vehicles, highlighting Toyota’s overwhelming dominance in the Japanese market. Toyota’s strength lies in its wide lineup, from basic models such as the Yaris and Corolla to luxury cars such as the Alphard and Land Cruiser.
4. Super height wagons are the main battlefield in the minicar market
Among the top 15 minicars, super height wagons such as the N-BOX, Spacia, Tanto, and Roox occupy the top positions. Their spacious interiors and the convenience of sliding doors make them popular not only with families but also with a wide range of age groups.
5. Demand for light vans and light trucks is also strong
In the commercial vehicle category, sales of light vans and light trucks such as the Honda N-VAN (2,531 units), Suzuki Every (5,159 units), and Daihatsu Atrai/Hijet Cargo (6,931 units) are also strong. This is due to the demand for logistics accompanying the expansion of e-commerce and the increase in the number of self-employed individuals.
Market share trends by manufacturer
Registered vehicle category
- Toyota : 15 models ranked in the top 30, maintaining an overwhelming market share
- Honda : Five models, including the Freed, Vezel, and Stepwagon, make it into the top 15
- Nissan : Serena and Note struggle, but maintain top rankings
- Suzuki : Presence in compact cars such as Solio, Jimny, and Swift
- Subaru : Forester and Impreza make the list
Light vehicle category
- Suzuki : Five models in the top 15. A leading company in the minicar market.
- Daihatsu : Four models make it into the top 15. The return of the Move is impressive.
- Honda : N-Series models N-BOX, N-ONE, and N-WGN are doing well
- Nissan : Roox and Dayz are performing well
- Mitsubishi : Delica Mini/eK sees significant growth
November 2025 new car sales ranking summary
In the new car sales market in November 2025, Toyota’s strength stood out in the registered vehicle market, while the Honda N-BOX reclaimed its throne in the minicar market. Clear trends are evident, including a full-scale shift to EVs, the continued popularity of SUVs, and the established popularity of super height wagons.
Sales competition is expected to intensify further in December, with the year-end sales season approaching. It will be interesting to see how each manufacturer’s sales strategy and consumer choices change in the future.
Advice for those considering buying a new car
Opportunity to negotiate price
With the end of the fiscal year approaching, dealers are aggressively offering discounts to meet their sales targets. By getting quotes from multiple dealers and competing with each other, you may be able to get more favorable terms.
Check the delivery date
Popular car models tend to have longer delivery times. In particular, popular models such as the N-BOX, Yaris, and Land Cruiser can have a waiting period of several months. If you are considering purchasing one, we recommend checking with the dealer about delivery times as soon as possible.
Test drive to check actual usability
Even if a car is ranked highly, it may not necessarily suit your lifestyle. Be sure to test drive it and check its ease of driving, interior space, and ride comfort before deciding to buy.
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*Sales data in this article is based on official statistics released on December 4, 2025.
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Next episode:
The December 2025 new car sales rankings will be announced in early January 2026. Stay tuned for the results of the year-end sales season!
