Toyota’s new Century (sedan) will be released in December 2025 with some improvements! The latest safety features and multimedia functions will be significantly enhanced.

On December 1, 2025, Toyota Motor Corporation released a partially updated model of the Century, a luxury sedan that reigns as the pinnacle of Japanese cars. This updated model is equipped with the latest active safety technology and multimedia functions, and is priced at 23 million yen (including consumption tax).

Japan’s top chauffeur car evolves

The current third-generation Century was released in June 2018 after undergoing its first full model change in 21 years, and this partial improvement marks the seventh major update since its release.

Main points of partial improvements: Significant improvements in safety performance and multimedia functions

Equipped with the latest Toyota Safety Sense, it can respond to a wider range of accident types

The biggest feature of this partial improvement is the inclusion of the latest version of “Toyota Safety Sense.” In particular, the types of accidents that can be handled by “Pre-Crash Safety” and “Proactive Driving Assist” have been significantly expanded.

Key points of evolution in pre-crash safety

In addition to the existing vehicle, pedestrian and cyclist detection, Pre-Collision Safety now includes the following new features:

1. Daytime motorcycle detection function

• It is now possible to detect motorcycles (bikes) when traveling straight
• Greatly reduces the risk of motorcycle accidents

2. Expanded support range at intersections

• Detects oncoming vehicles and motorcycles when turning right
• Detecting pedestrians and cyclists crossing the street when turning right or left
• Crossing vehicle and motorcycle detection
• Supports a wide range of scenes at intersections with high accident rates

3. Emergency steering assistance function

• Supports steering operations in situations where collision avoidance is difficult
• Contributing to damage reduction

4. Low speed acceleration suppression function

• Suppresses sudden acceleration when driving at low speeds
• Prevents accidents caused by incorrect operation in parking lots, etc.

New Proactive Driving Assist features

Proactive Driving Assist is an advanced function that supports driving by anticipating risks:

1. Dealing with pedestrians, cyclists, and parked vehicles

• Predicting risks such as pedestrians suddenly running out into the road
• Assists with steering and braking to prevent getting too close to the target

2. Deceleration assistance for preceding vehicles and curves

• Supports appropriate deceleration before curves
• Automatically adjusts the distance between the vehicle and the vehicle ahead
• Reduces the burden of frequent pedal changes

3. Deceleration assistance when turning right or left

• Assists with appropriate speed adjustment when turning right or left
• Improving safety at intersections

4. Continuous steering assistance while driving within the lane

• Supports fine steering when driving within the lane
• Contributes to reducing driver fatigue

Multimedia features also get a major upgrade

For the first time in a Century, a state-of-the-art multimedia system is available:

Display Audio (Connected Navigation Compatible) Plus

• 8-inch HD display as standard
• High-definition screen significantly improves visibility
• Compatible with connected navigation systems, ensuring the latest map information is always available
• Functionality and ease of use

This equipment is attracting attention as a groundbreaking “ultra-convenient display” among all Century models to date.

What is the Century Sedan? Japan’s finest car, embodying both tradition and evolution

Development concept: “Inheritance and evolution”

The current third-generation Century was developed under the theme of “inheritance and evolution.” While maintaining the traditional design that makes it instantly recognizable as a Century, it has been given a modern edge.

Exterior design: Tradition, elegance and elegance

The exterior design exudes a sense of elegance while maintaining the tradition and dignity that the Century has cultivated over the years. Its elegant form, reflecting Japanese aesthetics, exudes a style befitting the “pinnacle of Japanese cars.”

Interior: Comfort for rear seat VIPs is the top priority

The priority in designing the interior was to ensure comfort for VIP passengers in the rear seats:

• Seat design for ultimate ride comfort
• Thorough pursuit of quietness
• The interior is made with generous use of high-quality materials
• Spacious interior space

Powertrain: 5.0-liter V8 hybrid system

Specification Overview

• Engine: 5.0-liter V8
• Equipped with a hybrid system
• Achieves both excellent fuel economy and relaxed driving performance
• Smooth and quiet acceleration performance

This powertrain combines the power and environmental friendliness required of a luxury sedan at a high level.

History of the Century: Genealogy from the first to third generations

As Toyota’s most luxurious sedan, the Century has left a glorious mark on Japanese automotive history:

First-generation Century (1967-1997)

• A legendary model produced for approximately 30 years
• A design that embodies traditional Japanese beauty

Second-generation Century (1997-2017)

• Produced for approximately 20 years
• Further improving quality and reliability

3rd generation Century (2018 to present)

• First full model change in 21 years
• Adoption of a hybrid system
• A fusion of modern technology and tradition

Pricing and sales information for the 2025 partially improved model

Vehicle price

• Century (sedan): 23 million yen (including consumption tax)

release date

• December 1, 2025

How to purchase

• Orders accepted at Toyota dealers nationwide (Century dealers)
• More details can be found on the Toyota official website

Comparison with competing models: Positioning in the domestic luxury sedan market

The Century has established a unique position in the Japanese luxury sedan market. Its prestige and quality are in a class of their own, even when compared to other Japanese luxury sedans such as the Lexus LS and Nissan President (now out of production).

The Century is also compared to ultra-luxury sedans from overseas (such as the Mercedes-Benz S-Class Maybach and Rolls-Royce Phantom), but it is highly regarded as a one-of-a-kind vehicle that embodies the Japanese aesthetic sense and the spirit of hospitality.

Summary: Japan’s top-of-the-line sedan has evolved even further

The partially improved model of the new Century (sedan), released in December 2025, is equipped with the latest safety technology and multimedia functions, further solidifying its position as Japan’s top sedan.

Summary of major improvements

The third-generation Century is now in its seventh year since its release, and recent improvements have further improved its safety and convenience. It has evolved into a car worthy of being called the “pinnacle of Japanese cars,” and is worthy of its 23 million yen price tag.

The Century’s commitment to preserving tradition while actively incorporating the latest technology suggests that it will continue to be Japan’s leading luxury sedan.

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Related Information

• Toyota Motor Corporation Official Website: Century Product Information
• For test drive reports and detailed specifications, please contact your Toyota dealer.