On October 30, 2025, Subaru announced the “Crosstrek WILDERNESS Edition,” a special edition of its flagship SUV model, the Crosstrek, which expresses the popular North American “WILDERNESS” brand for the Japanese market.
Announced on October 30, 2025! The Crosstrek Wilderness Edition will debut in Japan.
The special edition vehicles announced this time will be available in two grades, the “Touring WILDERNESS Edition” and the “Limited WILDERNESS Edition,” and will be sold by lottery, with a total of 500 units limited . Applications for the lottery will be accepted from October 30 to November 30, 2025, at SUBARU dealerships nationwide.
Crosstrek Wilderness Edition Prices
- Touring WILDERNESS Edition : 3,993,000 yen (tax included)
- Limited WILDERNESS Edition : 4,037,000 yen (tax included)
*Standard labor charge of 62,920 yen (tax included) is required separately
Both grades are equipped with the “e-BOXER” mild hybrid system, which combines a 2.0L horizontally opposed 4-cylinder engine with an electric motor, and are AWD (permanent all-wheel drive).
What is the WILDERNESS brand? Outdoor-focused models born in North America
WILDERNESS is a special brand that leads the Subaru adventure scene and was created to meet the strong outdoor needs of the North American market.
WILDERNESS brand characteristics
- Enhanced off-road performance based on the standard vehicle
- Practical equipment with enhanced functionality
- Tough and rugged design
- Off-road performance stands out among the lineup
To date, the Legacy Outback Wilderness, Forester Wilderness, and Crosstrek Wilderness have been released in North America, and the Wilderness brand is now being fully developed in the Japanese market, with the Forester Wilderness scheduled for release in October 2025.
Differences from the North American Crosstrek Wilderness
Subaru Crosstrek Wilderness
The Crosstrek Wilderness sold in North America is equipped with a 2.5L horizontally opposed engine, has a ground clearance increased to 234mm, and is fitted with 17-inch Yokohama GEOLANDAR all-terrain tires, making it a fully off-road model.
Meanwhile, the “WILDERNESS Edition” being introduced in Japan is based on the existing 2.0L e-BOXER model and is a special edition vehicle that expresses the WILDERNESS concept for the Japanese market by combining specially designed parts and dealer options.
Detailed explanation of the exclusive equipment of the Crosstrek Wilderness Edition
Vehicle-specific item: Deco-Boco Black paint
The biggest feature of the WILDERNESS Edition is the special parts that are coated with “Deco-Boco Black paint” which makes scratches resistant and even if scratches do occur they are hardly noticeable .
Areas where Deco-Boco Black paint is applied
- Door mirror covers : Special uneven paint accentuates the car’s rugged presence
- Door under garnish : Protects the bottom of the door from stones and other debris while driving
- Cargo step panel : Protects the bumper when loading and unloading cargo
This special coating is designed for use in outdoor settings and is an innovative finish that combines practicality with design.
Tires and wheels: a combination that enhances off-road performance
- 17-inch aluminum wheels (matt black painted)
- Wheel decals (anodized yellow)
- TOYO TIRES OPEN COUNTRY A/T III (225/60R17)
The dealer-optional matte black wheels, accented with the Wilderness color anodized yellow, create a powerful look. Toyo Tires’ Open Country A/T III is an all-terrain tire that delivers high performance both on and off-road, significantly improving off-road performance.
Exterior-specific equipment
Front area
- Front grille (matt black paint) : Creates a bold look
- Headlamp garnish : Emphasizes a tough impression
- Front nose garnish : Protects against scratches when leaning a bicycle or board against it
- Hood decal : A textured pattern combining hexagons and cubes reduces glare.
Side & Rear
- Mud flaps : Prevents mud and pebbles from being kicked up, with “CROSSTREK” logo
- Rear combination lamp garnish : Enhances the powerful rear style
- WILDERNESS rear ornament (right) : Proof that it’s special
- CROSSTREK rear ornament (left side) : Combine with the AWD ornament to create a special feeling
Touring WILDERNESS Edition exclusive equipment
The Touring Wilderness Edition, based on the Touring grade, adds the following premium features:
- Full LED high and low beam lamps
- Array-type adaptive driving beam
- Cornering lamps and steering-linked headlamps
- 10-way power driver’s seat and 8-way power passenger seat
- Driver’s seat automatic retraction function
- Heated steering wheel and heated front seats
- Reverse-linked door mirrors + door mirror memory & auto-folding function
- Access key compatible driver’s seat position memory function
These features give the Touring-based model almost the same level of comfort as the higher-grade model.
What is the Crosstrek? The appeal of a compact SUV that evolved from the XV
Model history and evolution
The Subaru Crosstrek is a crossover SUV based on the brand’s mid-class Impreza, and the first model was released in Japan in 2010 as the Impreza XV.
In 2012, it was renamed “XV” as an independent model, and when it underwent a full model change in December 2022, the model name was changed to “Crosstrek”, the same as the overseas model.
Main changes in the 2022 full model change
- Adopting a new generation exterior and interior design
- Full inner frame structure enhances torsional rigidity
- Equipped with a large 11.6-inch infotainment system
- EyeSight with triple camera for improved safety
- First Subaru vehicle to feature LED cornering lamps
- Compatible with SUBARU STARLINK connected services
- New FF drive model
Latest improvements (December 2024)
A major overhaul will be implemented in December 2024, with the introduction of the 2.5L new-generation strong hybrid “S:HEV .” This system, which utilizes Toyota’s hybrid system “THS,” expands the EV driving range and significantly improves fuel efficiency (18.9km/L).
Crosstrek powertrain details
e-BOXER (mild hybrid)
The e-BOXER system installed in the WILDERNESS Edition has the following specifications:
- Engine : Horizontally opposed 4-cylinder 2.0L DOHC direct injection
- Maximum output: 148hp
- Maximum torque: 20.0 kgm
- motor
- Maximum output: 13.6ps
- Maximum torque: 6.6kgm
- Transmission : Lineartronic CVT
- Drive system : AWD (permanent all-wheel drive)
- Fuel economy : 16.4km/L (WLTC mode)
The e-BOXER achieves both smooth acceleration and fuel efficiency by using an electric motor to assist torque at low speeds.
S:HEV (Strong Hybrid) *Not available in the Wilderness Edition
Advanced hybrid system added in December 2024:
- Engine : Horizontally opposed 4-cylinder 2.5L
- Maximum output: 160ps
- Maximum torque: 21.3 kgm
- motor
- Maximum output: 119.6ps
- Maximum torque: 27.5kgm
- Drive system : 4WD
- Fuel economy : 18.9km/L (WLTC mode)
Body size and ease of use
Crosstrek body size
crosstrek Limited Sun Blaze Edition
- Length x width x height : 4,480 x 1,800 x 1,580 mm
(total height 1,550 mm without roof rails/shark fin antenna) - Wheelbase : 2,670mm
- Minimum ground clearance : 200mm
- Minimum turning radius : 5.4m
- Indoor length x indoor width x indoor height : 1,930 x 1,505 x 1,200mm
- Crew : 5
- Vehicle weight : 1,540-1,620 kg
Comparison with rival cars
In the compact SUV class, rivals include the Toyota Corolla Cross, Mazda CX-30, and Honda Vezel, but the Crosstrek’s major differentiators are its driving stability thanks to its combination of a horizontally opposed engine and AWD system, and its off-road capabilities thanks to its 200mm ground clearance.
Latest safety equipment “New Generation EyeSight”
Three cameras for wide-area recognition
The new EyeSight system on the Crosstrek consists of three cameras:
- Wide-angle stereo camera (top of windshield)
- Achieves approximately double the angle of view compared to previous models
- Wider and farther range recognition possible
- Improved image recognition and control software
- Wide-angle monocular camera (lower front)
- Recognizes motorcycles and pedestrians at low speeds
- Expanding the range of situations in which pre-crash braking is applicable
- rear camera
- Compatible with Subaru Rear Vehicle Detection (rear side warning support system)
Enhanced safety equipment in July 2025
The following features are now standard on all grades:
- Emergency pre-crash steering
- Subaru Rear Vehicle Detection
- Emergency Lane Keep Assist
- Strengthening cooperation between the driver emergency response system and the driver monitoring system
LED lighting system
- High and low beam lamps, position lamps, and turn lamps are all LED.
- LED cornering lamps (first used in a Subaru vehicle) improve visibility at intersections
- Greatly improved safety at night
Interior and comfort features
Large 11.6-inch display
Crosstrek
The most eye-catching feature of the Crosstrek’s interior is the large 11.6-inch infotainment system located in the center console .
- Compatible with Apple CarPlay and Android Auto for smartphone connectivity
- Intuitive operation with touch panel
- Auto vehicle hold button placed in the home button area (improved in September 2024)
SUBARU STARLINK Connected Services
- Remote air conditioning function : Air conditioning can be controlled from your smartphone before getting in the car
- Find my car : If you forget where you parked, check your location by checking the hazard lights
- Security function : Notification in case of vehicle abnormality
New front seats
Its medically-informed design includes the following features:
- The structure that holds the sacrum and supports the pelvis maintains correct posture
- Reduces head movement and reduces fatigue
- New structure that fixes the seat rail directly to the vehicle body improves rigidity and vibration damping
- Comfortable ride even on long drives
Loadspace
- Large luggage compartment opening makes it easy to load large items
- 60:40 split folding rear seats accommodate long items
- Anti-slip texture on the luggage compartment and side sill plates
- Practical design with a mountain motif and scratch protection
Body color lineup
The Wilderness Edition is available in six exterior colors:
Standard colors (4 colors)
- Ice Silver Metallic
- Magnetite Gray Metallic
- Crystal Black Silica
- Sapphire Blue Pearl
Special paint color (+33,000 yen including tax)
- Crystal White Pearl
- Sand Dune Pearl
In particular, Sand Dune Pearl is a new color introduced in the July 2025 improvement, and is gaining popularity as a bright beige color that stands out in outdoor scenes.
Actual vehicle display information and how to purchase
Lottery sales process
- Lottery entry period : October 30th to November 30th, 2025
- Lottery applications accepted at SUBARU dealerships nationwide
- Limited to a total of 500 units (Touring/Limited combined)
- After the lottery results are announced, only the winners can proceed with the purchase.
National Exhibition Schedule
Tohoku district
- Iwate Subaru Tohoku Morioka Kamido Store : November 7th (Friday) to 9th (Sunday)
Kanto region
- Ebisu Showroom, Tokyo
- November 1st (Sat) – 2nd (Sun)
- November 8th (Sat) – 9th (Sun)
- November 15th (Sat) – 16th (Sun)
- November 29th (Sat) – 30th (Sun)
Tokai region
- Aichi Prefecture : November 22nd (Sat) to 24th (Mon) (venue to be determined)
Kinki region
- Osaka Subaru Joto Store : October 31st (Friday) to November 3rd (Monday)
Chugoku-Shikoku area
- Hiroshima Subaru Chugoku-Shikoku Fukuyama Store : November 14th (Friday) to 16th (Sunday)
Kyushu area
- Fukuoka Subaru Fukushige Store : November 28th (Friday) to 30th (Sunday)
Exhibitions will be held all over the country so that you can see the actual car before applying for the lottery, so please come and see it for yourself at an exhibition venue near you.
Points to consider when purchasing the Crosstrek Wilderness Edition
Recommended for:
- Outdoor and camping enthusiasts
- High-performance tires and AWD system for rough terrain
- Scratch-resistant Deco-Boco Black paint
- Spacious and user-friendly luggage compartment
- Those looking for a unique design
- Limited to 500 units, a rare
- A special feeling with the WILDERNESS emblem
- Tough and rugged exclusive exterior
- Subaru brand fans
- Wilderness, popular in North America, is coming to Japan for the first time
- The tradition of horizontally opposed engines and AWD
- Fully equipped safety equipment “EyeSight”
Points to check before purchasing
Price considerations
- Base grade (Touring AWD): 3,234,000 yen
- Touring WILDERNESS Edition: 3,993,000 yen
- Price difference: Approximately 760,000 yen
This price difference includes the following features:
- Dedicated exterior parts set
- TOYO TIRES all-terrain tires
- 17-inch aluminum wheels (with special decals)
- roof rails
- Various retailer options
- (For Touring-based models) Comfort equipment equivalent to higher grade models
Comparison of fuel efficiency
- e-BOXER (WILDERNESS Edition): 16.4km/L
- S:HEV (2.5L hybrid): 18.9km/L
If fuel economy is a priority, the S:HEV model is worth considering, but the WILDERNESS’s special equipment and design are more than worth the difference in fuel economy.
Frequently Asked Questions (FAQ)
Q1. There are only 500 units available, but what are the chances of winning?
A. The official winning odds have not been announced, but based on past limited edition models, it is expected that the product will be highly sought after. We recommend applying for the lottery early.
Q2. What is the difference between the North American version of WILDERNESS?
A. The North American model has been fully modified with a 2.5L engine, increased ride height, and special suspension, but the Japanese model is based on the 2.0L e-BOXER and is differentiated mainly by its appearance and equipment.
Q3. Can I add Wilderness parts later?
A. Some parts can be purchased as dealer options, but vehicle-specific Deco-Boco Black painted parts and WILDERNESS emblems are only available for special edition vehicles and cannot be retrofitted.
Q4. Is there no Wilderness Edition for the S:HEV model?
A. This special edition vehicle is only available with the 2.0L e-BOXER. Future development of the S:HEV-based WILDERNESS has yet to be decided.
Q5. Are maintenance costs different from the regular model?
A. Basic maintenance costs are the same as for regular models, but all-terrain tires tend to be more expensive than regular tires.
Summary: The appeal of the Crosstrek Wilderness Edition
The new Subaru Crosstrek WILDERNESS Edition is a special edition vehicle limited to 500 units , which is an adaptation of the popular North American WILDERNESS brand for the Japanese market .
Main attractions
✓Tough and rugged exclusive design
✓Scratch -resistant Deco-Boco Black paint
✓All -terrain tires for improved off-road performance
✓The substantial equipment makes the price difference of approximately 760,000 yen understandable
✓Rarity limited to 500 units
✓Safety with horizontally opposed engine and AWD
✓High safety performance with the latest EyeSight
This special edition vehicle is a must-have choice for those who enjoy outdoor activities, those looking for a unique SUV, and fans of the Subaru brand.
The lottery application period is from October 30th to November 30th, 2025. The actual car will also be on display across the country, so please come and see it in person before entering the lottery.
The Crosstrek Wilderness Edition inspires your adventurous spirit, making you want to ride further and explore new scenery. Expand your world and your possibilities with this new bike.
Subaru official website
https://www.subaru.jp/advertising/crosstrek/wildernessedition
