Honda’s new EV “Honda 0 Series” to make world debut at CES 2024, featuring two concept models: “Saloon” and “Space Hub”

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Honda announced its new EV, the Honda 0 Series, which will be launched in global markets from 2026, at CES 2024, the world’s largest technology trade show, which will be held from January 9th to 12th, 2024.

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Honda’s new EV “Honda 0 Series”

Honda unveiled the world premiere of the “SALOON” and “SPACE-HUB,” concept models from the “Honda 0 Series,” along with the new “H mark” for next-generation EVs. This EV series symbolizes Honda’s major transformation.

1. Honda’s history: “Zero” – the origin and starting point Returning to the origins
of Honda, which have always been important and will remain unchanged, such as the “M.M philosophy,” “the joy of driving,” and “the joy of free mobility,” we will create a new starting point for the next generation of Honda.

2. Putting our global brand slogan into practice: Inspire people with value created from scratch.
Based on our global brand slogan, “The Power of Dreams – How we move you,” we will always be driven by dreams and work to create new value from scratch with original ideas, providing customers with experiences that serve as a new starting point, inspiring people and moving their hearts.

3. Social Initiatives: Determination to Achieve “Zero” Honda’s
commitment to achieving “zero environmental impact” throughout the lifecycle of its products, including corporate activities, and “zero traffic fatalities” involving Honda motorcycles and automobiles

EV development approach “Thin, Light, and Wise” and five core values

Thin:
A “thin” EV-specific platform with a reduced floor height will expand design possibilities, including a low overall height, while also achieving high aerodynamic performance.

Light:
By going back to our roots and developing our own unique technology, we will achieve light driving and fuel economy that will overturn conventional wisdom about EVs.

Wise:
By leveraging the knowledge we have cultivated and the evolution of intelligent technologies, we will realize Honda’s unique software-defined mobility, in which cars themselves become smarter.

　Based on this development approach and a specially developed architecture, the vehicle will deliver five core values: (1) artistic design that evokes resonance, (2) safe and secure AD/ADAS, (3) new spatial value through IoT and connectivity, (4) the joy of driving as one with the vehicle, and (5) excellent fuel economy.

Five Core Values

Artistic design that resonates
Safe and secure AD/ADAS
New spatial value through IoT and connectivity
The joy of being one with the vehicle
High fuel efficiency

“SALOON” is a concept model that symbolizes the Honda 0 Series.

This flagship concept model of the Honda 0 Series embodies the concept of Thin, Light, and Wise. Its dedicated EV architecture expands design freedom and elevates the M・M philosophy in the EV era. Its low overall height and sporty style make it immediately distinct from the competition, and it not only boasts an alluring design, but also a spacious interior that is beyond imagination from the exterior.

The instrument panel employs a simple and intuitive HMI (Human Machine Interface), realizing a sophisticated and seamless UI (User Interface). In addition to adopting steer-by-wire, the vehicle further evolves its motion management system, including posture control developed using Honda’s unique robotics technology.

“SPACE-HUB” is a concept model that symbolizes the Honda 0 Series.

Based on the design language shared by the Honda 0 Series, this mobility vehicle was developed with the theme of “expanding people’s lives.” The Thin, Light, and Wise development approach has resulted in a spacious interior and a commanding view, and the idea behind it is that “SPACE-HUB, equipped with flexible space that instantly responds to the user’s desires, will become a hub that connects people and people, and people and society, creating resonance.”