Toyota will release a new, partially improved version of the Alphard in August 2024. This article provides a detailed summary of discounts on the base price and points to consider when purchasing. We hope this information will be helpful when making your purchase.
Target discount amount for “Alphard” in 2024
The target discount amount is approximately 50,000 yen in total
The vehicle price is 50,000 yen, with no option discounts .
How much is the Alphard discounted?
We looked into the current discount market price as of April 2024.
| grade | Purchase date | Vehicle discount |
Option discounts |
Total discount amount |
|---|---|---|---|---|
| Z | June 2023 | 0 million yen | 0 million yen | 0 million yen |
| Hybrid Z | June 2023 | 0 million yen | 0 million yen | 0 million yen |
| Z | December 2023 | 0 million yen | 0 million yen | 0 million yen |
| Z | March 2024 | 0 million yen | 0 million yen | 0 million yen |

Alphard
I also purchased this car, but the person mentioned above said that they could only offer a 0% discount. On the contrary, they are very thorough, which is amazing! It’s a car that sells even without a discount, so I think it can’t be helped. This time, since it has undergone some improvements, I have set the target price as follows.
Discounts on the Alphard and tips for successfully purchasing it cheaply
- Consider purchasing at the end of the fiscal year, or hold negotiations around the end of each month.
- Consider rival models, compare over three models, and even discuss them during negotiations.
- If you have a trade-in car, have it appraised by the dealer first, then have it appraised by at least three other companies, and sell it to the one that offers you the highest price.
- Check whether discounts are available for both the main unit and the options.
- If you purchase through installment or leasing, you may be able to save money on the total price by considering options other than through a dealer.
- At the final stage, make an immediate decision at the desired price.
- Get quotes from different dealerships
1. Consider purchasing and negotiate during the closing period
Honda’s financial statements are made monthly, at the end of September in the first half of the fiscal year, and at the end of March at the end of the fiscal year. The quarterly closing periods of June, September, December, and March may be the best times to visit. Salespeople are also keen to increase sales at these closing times, so they may be willing to negotiate prices. They will likely work especially hard at the end of March at the end of the fiscal year!
2. Consider rival models and compare them with three or so models.
Bringing in a competitor will be a bargaining chip in business negotiations. As a salesperson myself, I understand that bringing in a competitor will force you into a price war. It will also convey to the other party your intention to purchase in the near future, which will give you leverage to lower the price.
Alphard competitors
Competing models within the Honda family are not acceptable. For example, if you are deciding between the Voxy, Vellfire, or Alphard, be sure to get quotes and consider products in the same class from other manufacturers.
Alphard and other competitors’ recommended models
The following models are just right for the competition in terms of body size and lineup. It may take time, but please try to get quotes from other companies at the dealership. However, what often happens is that when you get quotes from other companies, you find that the other company’s products are discounted or better, so you decide not to buy them. It is also important to know about other companies.
- He’s not here this time.
If you force yourself to be a candidate
It’s fair to say that the lack of competitors has once again created this discount situation. I hope other companies will release models that can become rivals.
- Can it compete with the Alphard? Honda to reintroduce the new Odyssey in December 2023
- A thorough comparison of the new Lexus “LM” and the new Toyota “Alphard” and “Vellfire” to see the true differences
- Nissan’s new “Elgrand” undergoes some specification changes and safety improvements, to be released in mid-April 2024
3. Trade-in vehicle appraisal
If you currently have a car, think about how to sell it for as much as possible when you sell it. When you get a quote for your Alphard, be sure to also ask for a trade-in appraisal. Using the appraisal amount given by the dealer as a base, get quotes from at least four other companies and consider selling it. This is essential.
Reasons and experiences
I have had both good and bad appraisals from dealerships, but of course, it’s necessary to compare with other companies. For example, when I sold a Prius that I had been driving for two and a half years, the appraisal results showed a difference of 640,000 yen.
- Dealer 1.66 million yen if you can pick it up next week
- Company A 2.23 million yen Condition: If you can pick it up next week
- Company B 2.3 million yen Condition: If you can pick it up next week
- Company C: 2.3 million yen. OK until the next car is delivered.
4. Check whether discounts are available for the main unit and options
For example, the discount amount is often larger if you add the main unit and options than if you only add the main unit and almost no options. The reason is that you can receive a discount on both the main unit and the options. That’s why the above prices list the discount amounts for both the “main unit price” and the “option price.” However, as you add more options, the total cost will naturally increase, so be sure to select and add the equipment you want before getting a discount. Adding everything will naturally increase the price.
5. If you purchase through installment or leasing, you may be able to save money by considering options other than through a dealer.
For example, let’s say the cost of an Alphard Z is 6 million yen including all expenses. Here is a simulation of what would happen if you prepared 3 million yen of that and borrowed 3 million yen.
- Borrowing amount: 3 million yen
- No down payment
- Bonus payment 0
If you calculate the difference in interest rates under the above conditions, you’ll see a huge difference in the total repayment amount. If you borrow 3 million yen for 10 years at 5.5%, you’ll end up paying an extra 900,000 yen, but if you borrow 3 million yen for 10 years at 2.5%, you’ll only pay an extra 400,000 yen, a difference of 500,000 yen. Therefore, one option is to look for an auto loan from a bank or other lender that will allow you to take out a loan with the lowest possible interest rate.
If the interest rate (annual) is 5.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 90,587 yen | 3,261,131 yen |
| 5 years | 57,303 yen | 3,438,168 yen |
| 7 years | 43,110 yen | 3,621,187 yen |
| 10 years | 32,557 yen | 3,906,877 yen |
If the interest rate (annual) is 2.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 86,584 yen | 3,117,008 yen |
| 5 years | 53,242 yen | 3,194,492 yen |
| 7 years | 38,967 yen | 3,273,218 yen |
| 10 years | 28,280 yen | 3,393,641 yen |
Car Loan Popularity Ranking
| Loan companies | Interest rate (annual rate) | Interest Rate Structure |
|---|---|---|
| Mitsubishi UFJ Bank | 1.500% to 2.450% | Fluctuation |
| Sompo Japan | 1.400% to 3.950% | fixed |
| Yokohama Bank | 0.900% to 2.400% | Fluctuation |
| Chiba Bank | 0.850% to 2.400% | Fluctuation |
| Joyo Bank | 0.850% to 2.750% | Fluctuation |
Points to note
Bank car loans are cheap, with strictest screening, followed by dealer-affiliated loans, but with higher interest rates. Other financial institutions tend to offer more lenient screening, with higher interest rates.
6. At the final stage, make an immediate decision at the desired price.
If they don’t offer the discount you want, try to force them by honestly telling them what you want. Add that you’ll sign the contract today if you agree, and if they still can’t offer the discount you want, you’ll just have to accept that this is the best they can do.
7. Get quotes from different Toyota dealerships
The store I’m familiar with is Toyopet, but there are many other companies. For example, if you get a quote from a Chiba Toyota store, the price will probably change. This happens because the companies are completely different. If you get a quote from the same Chiba Toyopet store, you’ll immediately find out that other stores are quoting the same price because they share information. So, try again at another Toyota dealership with which you have no capital ties.
example
- Chiba Toyopet
- Chiba Toyota
- Toyota Corolla Chiba (now part of the Chiba Toyopet group)
- Netz Toyota Chiba
Toyota New Alphard Vellfire: What options would you like to add to increase resale value?
Toyota Teammate Advanced Park + Parking Brake Support
It’s standard on the Executive Lounge and Z Premier models. The new Alphard also comes standard with the next-generation Toyota Safety Sense . It’s great that it’s packed with features, but even though the car already has a full complement of safety equipment (it’s a manufacturer option on the Z), it’s definitely worth adding.
Advanced Park
After stopping next to the desired parking space, press the Advanced Park switch to confirm the parking position. Then, when you press the Start switch, the system will monitor the surroundings and assist with steering, acceleration, and braking to complete the parking operation (shift operation is manual).
Advanced Park (with remote function) Hybrid vehicle
Hybrid cars are available exclusively, and by operating a dedicated smartphone app from outside the car, you can park and exit remotely. If you want to do this, then a hybrid car is definitely the way to go.
Parking Support Brake (Stationary Objects) [Intelligent Clearance Sonar]
When parking or driving at low speeds, if there is a risk of colliding with a wall or other stationary object, or if the vehicle accelerates suddenly due to accidentally or overly pressing the accelerator pedal, or when starting off by accidentally putting the gear lever in the wrong position, the system will activate if the sensor detects a stationary object moving in front of or behind the vehicle to help mitigate the collision and reduce the damage caused by the collision.
Digital inner mirror
The “Executive Lounge” is standard equipment. It is a manufacturer option for the “Z Premier,” “Z,” and “G.” If you have many passengers in the back seat or a lot of luggage in the trunk, we recommend installing the “Digital Inner Mirror.”

Universal step (both sides)
The “Executive Lounge,” “Z Premier,” “Z,” and “G” models all have a manufacturer option. It’s recommended for those with elderly passengers or small children in the back seat. The downside is that you won’t be able to install a spare tire. While a spare tire may be fine from an export perspective, a universal step is a good idea for the domestic market.

Universal Step
Twin dimming panoramic roof
The seats feature a “super long overhead console” and a “twin dimming panoramic roof .” These are optional features for the “Alphard” and “Z” grades, so we recommend adding them.

It’s better to think of the Alphard as special
If you are unable to bargain, I would say to look for a used car, but the Alphard is a premium car and there are no new used cars available. Furthermore, used cars are traded at prices far exceeding the new car price. Currently, the Alphard is cheap even without a discount if you can get it into the purchase quota, so as of 2024, I recommend not focusing too much on discounts when purchasing.
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