The new Land Cruiser 70 was reintroduced in Japan for the first time in about nine years, and went on sale on November 29, 2023. When is the best time to buy one? This article provides a detailed summary of discounts on the base price and points to consider when purchasing. We hope this information will be helpful when making your purchase.
The target discount amount is approximately 0 yen in total
The vehicle price is 0 yen, and the option discount is 0 yen.
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How much of a discount is there on the Land Cruiser 70?
I looked up the current discount market price as of April 2024. The discount was less than I expected. When I checked with the sales department, it seemed like the basic discount was pretty strict.
| grade | Purchase date | Vehicle discount |
Option discounts |
Total discount amount |
|---|---|---|---|---|
| AX | November 2023 | 0 million yen | 0 million yen | 0 million yen |
ランクル70無事契約完了❗️
びた一文値引きなし‼️
Dオプションはマットとバイザーのみにしました。
納車は2025年5月予定です。
1年半まったり待とうと思います😌 pic.twitter.com/aTf1koW1o6— ともたん.70camp (@tomoteen70) December 11, 2023
The highest discount was 0 yen. This is just the average target, but the vehicle price is 0 yen and the option discount is 0 yen, so the total discount is 0 yen. However, what I want to convey in this article is that a 0 yen discount is OK. If you are given the opportunity to purchase, I think it is best to just buy it.
いわゆるクロカン四駆の代名詞
ランドクルーザー70の新車がくるって友人から聞いて早速車屋さんへ✨この70国内初期ロット200台の抽選販売!再々販のランクル70は国内海外問わず大人気の車
抽選で当たった社長とオーナーさんにあっぱれ🎊🎉✨#ランクル70#再々販#社長から了承済み#ありがとう pic.twitter.com/PZ2b3xxSmd— まっこう (@masamichikawai) January 22, 2024
As you can see, there were many people who missed out on the lottery sale, so those who managed to buy were very lucky. It makes you wonder when the next additional lottery will be held.
Anything below this point may not apply to the basic Land Cruiser 70.
Discounts on the Land Cruiser 70 and tips for a successful, low-cost purchase
- Consider purchasing at the end of the fiscal year, or hold negotiations around the end of each month.
- Consider rival models, compare over three models, and even discuss them during negotiations.
- If you have a trade-in car, have it appraised by the dealer first, then have it appraised by at least three other companies, and sell it to the one that offers you the highest price.
- Check whether discounts are available for both the main unit and the options.
- If you purchase through installment or leasing, you may be able to save money on the total price by considering options other than through a dealer.
- At the final stage, make an immediate decision at the desired price.
- Get a quote from a different Toyota dealership
1. Consider purchasing and negotiate during the closing period
Toyota’s financial statements are monthly, with interim and year-end closings at the end of September, and year-end closings at the end of March. The best times to look are June, September, December, and March, which are the quarterly closing periods. Salespeople are also keen to increase sales at these closing times, so they may be willing to negotiate prices. They’ll likely work especially hard at the end of March, when the fiscal year ends!
2. Consider rival models and compare two or more models.
Bringing in a competitor will be a bargaining chip in business negotiations. As a salesperson myself, I understand that bringing in a competitor will force you into a price war. It will also convey to the other party your intention to purchase in the near future, which will give you leverage to lower the price.
Land Cruiser 70 competitors
Competing models within Toyota are not acceptable. For example, you might be torn between the Land Cruiser 70 and the Land Cruiser 250. Be sure to get quotes and consider products in the same class from other manufacturers.
Land Cruiser 70 and competitors are almost non-existent, but among them, recommended models
The following models are just right for the competition in terms of body size and lineup. It may take time, but please try to get quotes from other companies at the dealership. However, what often happens is that when you get quotes from other companies, you find that the other company’s products are discounted or better, so you decide not to buy them. It is also important to know about other companies.
- Jeep Wrangler
3. Trade-in vehicle appraisal
If you currently have a car, think about how to sell it for as much as possible when you sell it. When you get a quote for your Land Cruiser 70, be sure to also ask for a trade-in appraisal. Using the dealer’s appraisal amount as a base, get quotes from at least four other companies before considering selling it. This is essential.
Reasons and experiences
I have had both good and bad appraisals from dealerships, but of course, it’s necessary to compare with other companies. For example, when I sold a Prius that I had been driving for two and a half years, the appraisal results showed a difference of 640,000 yen.
- Dealer 1.66 million yen if you can pick it up next week
- Company A 2.23 million yen Condition: If you can pick it up next week
- Company B 2.3 million yen Condition: If you can pick it up next week
- Company C: 2.3 million yen. OK until the next car is delivered.
4. Check whether discounts are available for the main unit and options
For example, the discount amount is often larger if you add the main unit and options than if you only add the main unit and almost no options. The reason is that you can receive a discount on both the main unit and the options. That’s why the above prices list the discount amounts for both the “main unit price” and the “option price.” However, as you add more options, the total cost will naturally increase, so be sure to select and add the equipment you want before getting a discount. Adding everything will naturally increase the price.
5. If you purchase through installment or leasing, you may be able to save money by considering options other than through a dealer.
For example, let’s say your “AX” is 5.25 million yen including expenses. This is a simulation of what would happen if you prepared 2.25 million yen of that and borrowed 3 million yen.
- Borrowing amount: 3 million yen
- No down payment
- Bonus payment 0
If you calculate the difference in interest rates under the above conditions, you will see a huge difference in the total repayment amount. If you borrow 3 million yen for 10 years at 5.5%, you will end up paying an additional 900,000 yen, but if you borrow 3 million yen for 10 years at 2.5%, you will only pay an additional 400,000 yen, a difference of 500,000 yen.
If the interest rate (annual) is 5.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 90,587 yen | 3,261,131 yen |
| 5 years | 57,303 yen | 3,438,168 yen |
| 7 years | 43,110 yen | 3,621,187 yen |
| 10 years | 32,557 yen | 3,906,877 yen |
If the interest rate (annual) is 2.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 86,584 yen | 3,117,008 yen |
| 5 years | 53,242 yen | 3,194,492 yen |
| 7 years | 38,967 yen | 3,273,218 yen |
| 10 years | 28,280 yen | 3,393,641 yen |
Car Loan Popularity Ranking
| Loan companies | Interest rate (annual rate) | Interest Rate Structure |
|---|---|---|
| Mitsubishi UFJ Bank | 1.500% to 2.450% | Fluctuation |
| Sompo Japan | 1.400% to 3.950% | fixed |
| Yokohama Bank | 0.900% to 2.400% | Fluctuation |
| Chiba Bank | 0.850% to 2.400% | Fluctuation |
| Joyo Bank | 0.850% to 2.750% | Fluctuation |
Points to note
Bank car loans are cheap, with strictest screening, followed by dealer-affiliated loans, but with higher interest rates. Other financial institutions tend to offer more lenient screening, with higher interest rates.
6. At the final stage, make an immediate decision at the desired price.
If they don’t offer the discount you want, try to force them by honestly telling them what you want. Add that you’ll sign the contract today if you agree, and if they still can’t offer the discount you want, you’ll just have to accept that this is the best they can do.
7. Get quotes from different Toyota dealerships
The store I’m familiar with is Toyopet, but there are many other companies. For example, if you get a quote from a Chiba Toyota store, the price will probably change. This happens because the companies are completely different. If you get a quote from the same Chiba Toyopet store, you’ll immediately find out that other stores are quoting the same price because they share information. So, try again at another Toyota dealership with which you have no capital ties.
example
- Chiba Toyopet
- Chiba Toyota
- Toyota Corolla Chiba (now part of the Chiba Toyopet group)
- Netz Toyota Chiba
Toyota’s exclusive “Maintenance Pack”
*Pack contents vary depending on the retailer.
A maintenance package is a package that mainly includes vehicle inspection and maintenance, legal inspection and maintenance, and the maintenance required to maintain a car. There are packages that only include vehicle inspection and maintenance, but many packages also include after-sales service in addition to vehicle inspection and maintenance, and the price is often set at a better price than the regular price.

In the case of Chiba Toyopet “Large Class”
For example, here is a simulation of what would happen if you applied for a maintenance package for the large class Land Cruiser 70 for 2.5 years (30 months), 3 years (36 months), or 5 years (60 months) .
| Maintenance period | Regular price | Package Rates | Savings amount |
|---|---|---|---|
| 2.5 years (30 months) | 99,767 yen | 74,827 yen | 24,940 yen |
| 3 years (36 months) | 179,199 yen | 134,402 yen | 44,797 yen |
| 5 years (60 months) | 236,943 yen | 177,711 yen | 59,232 yen |
If you plan to keep your car for a certain period of time, it will be more economical to apply for a package rather than paying for regular maintenance and vehicle inspections each time.
Those who want the desired amount by all means
If you find it difficult to bargain, you might want to look for a used car, which is more affordable than a new car.
Final words
First, let’s start with the question of whether you have a chance to purchase the Land Cruiser 70 through the lottery sale. Furthermore, be prepared to be told that there will be no major discount when you negotiate. If you still have a chance, it’s definitely worth buying. Hoping for another lottery in 2025, we encourage everyone to give it a try.
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