Honda Motor (China) Investment Co., Ltd., Honda’s local subsidiary in China, announced the “Yè” series of new EV (electric vehicle) models to be introduced to the Chinese market on April 16, 2024 (local time). The first models in the Yè series, the ” Yè P7″ and “Yè S7,” and the second concept model, the ” Yè GT CONCEPT,” were unveiled for the first time in the world.
The P7 and S7 are scheduled to be released after the end of 2024, and the GT CONCEPT is scheduled to be released within 2025.
The “Yè Series” will be unveiled at the 2024 Beijing Motor Show (18th Beijing International Automobile Exhibition), scheduled to be held in Beijing, China from April 25, 2024 to May 4, 2024.
Honda’s new EV “Yao Series” in China
The new flagship EV “Yen” series, following the “e:N” series
As electrification of four-wheeled vehicles continues to advance in China, Honda has announced a new EV series, “Yè,” following on from the “e:N” series. “Yè” means “bright and shining,” and the name embodies Honda’s hope that everyone who owns this series will be able to unleash their inner passion through the joy of driving and live a brilliant, individualistic life.
The new H mark symbolizes our challenge and evolution in the Chinese market
In the Chinese market, where electrification technology innovation is occurring at a rapid pace, Honda will adopt a new H mark exclusively for next-generation EVs on its vehicles to demonstrate its determination to continue to challenge itself and evolve, accelerating transformation.
The “Kyo” series pursues value as a next-generation EV
The “Kyo” series seeks to further enhance its value as a next-generation EV.
- Human-centered packaging : Based on Honda’s “M.M. philosophy,” its philosophy for car manufacturing, the company has achieved packaging that maximizes passenger comfort.
- Driving performance that maximizes the joy of driving : By combining a newly developed EV platform developed in China with electrification technology cultivated over many years, we have pursued powerful, smooth driving and maneuverability that allows the vehicle to be controlled at will.
- Intelligent technology that creates a comfortable travel space : The vehicle is actively equipped with technologies, such as advanced AI support, that aim to create a space where all passengers can travel comfortably.
First release: About the P7 and S7
- Adopts a newly developed platform specifically for EVs
- Available in one-motor rear-wheel drive and two-motor four-wheel drive models
- The rear-wheel drive model offers nimble handling, while the four-wheel drive model combines high power output with responsive maneuverability.
- The spacious front and rear seats, along with AI-linked LED lighting patterns, create a comfortable and intelligent driving experience.
- The P7 features a seamless and sophisticated design, while the S7 features an emotional design that inspires the viewer.
- Scheduled for release after the end of 2024

honda yè P7

honda yè S7
About the GT Concept
- A model that will symbolize Honda’s EVs in China
- A low and wide silhouette befitting the GT name
- The driver’s seat is an immersive space like a racing driver’s
- Dynamic performance has been thoroughly refined to provide the ultimate driving experience, making you feel one with the car.
- The passenger seat is fitted with a long-focus display, providing a private theater-like space with a large, immersive screen.
- A mass-produced model based on the GT CONCEPT is scheduled to be released in 2025 as the second model in the GT series.

honda yè GT CONCEPT
A word from the editorial department
Honda has released many electric vehicle models in the past, and I felt that the company will continue to focus on electric vehicles. The “Yen” series symbolizes Honda’s new challenge in the Chinese market. I hope that this challenge will be reflected in the models sold in Japan.
Honda news release
https://global.honda/jp/news/2024/c240416.html
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